Prevue March-April 2018 - 12

freshmeets

With Hyatt, It's All Good
Targeted corporate social responsibility programs bridge the
attendee-buyer-supplier experience gap

2 Hyperlocal CSR
Programs to Consider
Horsing Around in New Mexico
At the Hyatt Regency Tamaya Resort
and Spa groups experience a team
building-giveback combo with the
Tamaya Horse Rehabilitation Program.
The on-site nonprofit provides shelter,
care and rehabilitation to neglected
and abandoned horses in New Mexico,
and groups can interact with the horses
and work with stable wranglers to care
for the animals, and to build stables
and corrals for new horses in the
program. Organizations can also adopt,
name and support a horse through
rehabilitation, receiving a sponsorship
certificate and photo of the horse and
regular updates along the way.

Tamaya horse rehabilitation

CSR is in the DNA of what
we do," explains Hyatt Hotels
Corporation's SVP of Global
Sales, Asad Ahmed. "It's
the cultural embodiment of
the company." We're chatting with Ahmed
about Hyatt's role in moving the needle on
sustainability within the hospitality industry.
For Hyatt, the journey begins with what he
calls "backyard programming," or outreach
programs that bring together hundreds of
hotel employees and MICE groups.
Last year in New York City, they
partnered with The Good Heart Group,
an organization that brings uplifting art,
entertainment and learning experiences to
those with special health needs. In Boston
and Seattle, they donated more than 100
handbags to the female empowerment org
Dress for Success. Backyard programming
in Dallas meant giving time to animals at a no
kill shelter, and in Atlanta, the entire Georgia
State men's basketball team joined forces to
stuff backpacks with supplies for 350 local
elementary school kids.
Keeping a finger on the pulse of the
communities where Hyatt properties do or

12 | prevuemeetings.com

could reside makes room for "growth with
intent," Ahmed says, as an explanation
to the hotel company's slow and steady
growth-less than 700 hotels worldwide-
and proudly so.

The Pulse
April marks Hyatt's "Global Month of
Community Service." More than 7,000
employees from 170 properties in 44
countries clocked 26,000 hours last year,
whether hosting a cooking workshop at
Andaz London Liverpool Street that
delivered cakes to formerly homeless
members of the community, or teaching
hygiene, sanitation and human trafficking
awareness to school girls in Kathmandu,
Nepal. If you're planning an event in
Chicago this year, check out the "Portraits of
Understanding" photography exhibit at the
Hyatt Regency Chicago, which connected
28 breast cancer patients and survivors.
Hyatt also teams up with two disaster
relief and humanitarian organizations-the
American Red Cross and Mercy Corps.
By and by, you'd be hard-pressed to
find a Hyatt property that doesn't offer a

Paddle for a Cure in Maui
Hyatt Regency Maui started the
annual "Maui Paddle for a Cure"
giveback a few years ago and it has
since grown into one of the most
sought-after CSR experiences in the
state. Groups participate in a noncompetitive paddle along Ka'anapali
Beach followed by a benefit concert
that rallies the community and
attendees in the fight against breast
cancer. All donations and registration
fees support Susan G. Komen Hawaii
in their efforts for breast cancer
education, prevention and treatment
programs for women and men in the
Hawaiian Islands. In 2016, the event
raised more than $45,000.
localized CSR program. This is in addition
to their behind-the-scenes initiatives
that help employees gain the skills and
education they need to feel secure and
remain competitive in the workplace. To
this, Ahmed says, "CSR is not a one-off."-
Johnalee Johnston
hyatt.com


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