Prevue March-April 2018 - 120
Financial & Insurance
Conference Professionals
What experiences can
public schools in Vancouver, and
conscientious attendees, or
organized youth programs at those
those interested in sustainability,
schools run by volunteer meeting
givebacks and mindful meetings
attendees.
expect this year?
Biophilic design and nature-
Wendy Surkan
Manager, Meeting &
Convention Sales,
Eastern US, Tourism
Vancouver
Prevue: The "festivalization"
of meetings and incentives is
trending big among attendees.
How are you helping planners
achieve this mix of work and
hyperlocal play?
Surkan: The destination plays a
major role in ensuring attendees
From sourcing LEED-certified
inspired incentive experiences
venues, eco-friendly hotels and
are high on the to-do for today's
green transportation options, we
attendees. In what ways can
help planners create sustainable
groups mindfully experience
events and keep our city green. One
nature both on- and off-site?
way to up the green factor is to host
an "Ocean Wise" meeting: Ocean
It can be as simple as taking
Wise is a conservation program
advantage of views, like that from
founded in Vancouver that ensures
inside the Vancouver Convention
your seafood item is an ocean-
Centre, where one can take in
friendly choice.
sweeping views of Burrard Inlet
Corporate social giving is also
Or, take a mindful guided walk or
conventions scene. In January,
bike trip through a local park or get
Vancouver hosted a technology
a bird's eye view of the destination
sector annual sales meeting, which
from somewhere spectacular.
welcomed over 1,000 employees
This summer, as we host the
from around the world. As a service
FICP Education Forum, we will be
project for their host destination,
showcasing the spectacular outdoor
the company made a cash
activities in Vancouver during a group
donation of $65,000 to two local
scavenger hunt along the waterfront.
leave feeling motivated and inspired.
Vancouver is known globally for its
spectacular nature and its outdoorsy
and active culture, and we work
with planners to incorporate these
elements into group programs.
This includes everything from group
seaside yoga sessions or morning
runs in Stanley Park, to special
discounts and offers for attendees
at top attractions, like Capilano
Suspension Bridge Park or Grouse
Mountain. As the host city for the
annual TED Conference, we've
definitely learned what it means
to get creative and provide an
immersive conference experience.
96 | prevuemeetings.com
and the North Shore Mountains.
taking off in the meetings and
Capilano Suspension Bridge
http://www.prevuemeetings.com
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