Rymax What role will technology play landmarks or fabricated vignettes as this year in helping to increase key points within the race. ROI and ROE within incentive experiences? Nature-inspired incentives are high on the to-do list for today's A HUGE role. All aspects of attendees. In what ways can the incentive experience must groups experience nature both be viewed on smart devices. on- and off-site? Companies need to embrace social media and deliver platforms that Incorporate cameras as an on-site mirror daily behavior. gift. Have "selfie stations" set up around the property. And include Paul Gordon Senior VP of Sales, Rymax How are you catering to the cause related redemptions within expectation of events that allow the program. attendees to participate in telling their event's story? Can you offer any tips for planners who are struggling to Prevue: The "festivalization" Enthusiasm year-over-year is a great balance ROI and ROE within of meetings and incentives is launching pad for this. Then, letting their incentive programs? trending big among attendees. people share that experience on-site How are you helping planners or via the company's intranet. liquidating if prepared correctly achieve this mix of work and hyperlocal play? All programs should be self- How are you helping attendees and communicated constantly. We experience local culture? work very closely with our clients to create the financial formula that Gordon: We took a leadership position on this and created R-SITE Our "Great Race" program gives them lifts in sales, distribution [Rymax Strategic Incentive Themed accomplishes this by having cultural or initiates trial. Events]. We deliver very unique product experiences within their meetings and incentive trips. Personalizing the attendee experience within a larger group experience is something that is ever more in demand. In what ways are you catering to this demand? Choice! Give people what they want. Our website has over 15,000 products and 350+ brands. Don't assume what people want: give them what they want and that builds a strong organization. A selection of products at a recent R-SITE prevuemeetings.com | 97http://www.prevuemeetings.com