Prevue May/June 2013 - (Page 10)
fresh meets
MEET ME AT MELIÁ
Spanish hospitality & affordable luxury
are a hit with U.S. planners
For U.S.-based planners, the three relevant
Meliá Hotels brands are Gran Meliá
Hotels & Resorts, Paradisus Resorts and
ME by Meliá. The Spanish hotel group is
exceedingly popular in Europe, Mexico and
the Caribbean, and it has always placed a
priority on the corporate group market.
We spoke with John Iannini, CTC/CIS,
senior director of sales for meetings & events
in Atlanta, to see what’s shaping up in the
upscale travel arena. He spoke about the
unique voice of each brand and what types
of U.S. groups they attract, beginning with
Gran Meliá.
“Gran Meliá hotels are our traditional
hotel products,” says Iannini. “It’s a brand
that resonates strong with corporate groups
from the USA or overseas because of our
luxurious but affordable accommodations.”
The 110-room Gran Meliá Rome Villa Agrippina opened
last year within walking distance to the Vatican. It has 110
rooms and Iannini says it’s a stellar experience for small groups.
For larger groups, check out the 201-room Gran Meliá Don
Pepe in Marbella, Spain.
“It’s an exotic beachfront resort that gets a lot of group
business from the U.S. and Europe,” says Iannini. “Also, the
Gran Meliá Palacio de Isora (Canary Islands) is a resort
that we opened about four years ago with two ballrooms. For
groups looking for a little bit of cachet, this is the property
to choose. We are a Spanish company, so it’s a much more
authentic experience.”
PARADISUS RESORTS
On the incentive side, the all-inclusive Paradisus Resorts was
an early adopter of the luxury all-inclusive concept and the VIP
hotel-within-a-hotel concept. Their “Royal Service” rooms at
all of the resorts feature private check-in, pools, restaurants,
lounges and high-end room amenities and furnishings.
We especially like the food.
“Within the Paradisus brand, what really sets us apart with
our hotels is our gastronomy,” says Iannini. “We educate the
customer on our dining style; it’s not typical buffet-style cuisine.
There are 10-14 restaurants on each property and each has its
own entrance, look and feel. The cuisine is so important to us.
We do seasonable menus and the environment goes with the
cuisine that you are eating.”
Paradisus has also partnered with Michelin 3-star chef
Gran Meliá Rome
Martin Berasategui, who’s branded four restaurants so far in
Mexico and the Dominican Republic.
“It’s on a very exclusive basis for groups,” says Iannini,
explaining that planners can incorporate them into dinearounds.
He adds that the North American feeder markets make up over
70% of group business at Paradisus.
ME BY MELIÁ
This is a brand that shouts its edgy style and hipness from the
rooftops for various budgets, ranging from ME Cancun to the
brand new ME London (see page 42).
“The ME brand is our experiential brand,” says Iannini. “It’s
the brand that resonates with groups that like to work hard
and play hard.... We see a lot of corporate business from the
entertainment and music industry. What’s important to the ME
brand is that there’s a lot of connectivity between property and
the guest rooms.”
Iannini explains that the ME experience is “very trendy
in design” with a great mix of visitors and locals in the bars,
restaurants and pools. It’s a huge trend among Millennial
attendees who seek a hyperlocal, authentic cultural experience
above all else. And there’s no better way to achieve that than
meeting with local residents in places they like to visit.
“We have guest DJ’s and a lot of entertainment,” says
Iannini. “Groups always love to escape to those events in
between meetings.”
gran-melia.com; paradisus.com; me-by-melia.com
10 | prevue magazine
10-11_FreshMeets_2013_MayJune.indd 10
4/30/13 2:56 PM
http://www.gran-melia.com
http://www.paradisus.com
http://www.me-by-melia.com
Table of Contents for the Digital Edition of Prevue May/June 2013
Planner's Pick: Hard Rock Cancun
Fresh Meets: Melia Hotels
Bureau Buzz: Calgary
Good Business: Phoenix
Sea Shores: Cruise Shipping Miami
Affordable Luxury
Special Section: Europe
Groups Gone Gaming
Tropical Meetings
Anaheim
Meetings Africa 2013
On Location: Trump Panama
On Location: Hyatt Kauai
On Location: MSC Divina
On Location: Dolce Indianapolis
Check Out: Four Seasons Toronto
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