Prevue May-June 2014 - (Page 12)

fresh meets The Trump Hotel Collection Expands Elevating the top-tier meetings and events experience is only part of the plan Trump International Hotel & Tower Vancouver T he Trump Hotel Collection is expanding rapidly with both new and newly acquired hotels under development in key markets worldwide. Presently there are 12 properties, and according to Lisa A. Potts, senior VP of sales/marketing at Trump Hotel Collection, the plan is to operate 30 hotels by 2020. So far in 2014, the company launched the fully renovated Trump National Doral Miami and purchased the newly named Trump National Hotel & Golf Links Doonbeg, Ireland. Looking ahead, the Trump International Hotel & Tower Vancouver, Trump Hotel Rio de Janeiro and Trump International Hotel, Old Post Office, Washington, DC, are scheduled to open in 2016. Vancouver and Rio are new construction. The DC property is Trump's first historic adaptive reuse project. "The Trump Hotel Collection was launched in 2007 and the vision of the brand was to be the next generation of luxury hospitality to be led by the next generation of Trumps," says Potts. "And part of that vision was to really elevate the top-tier meeting and events experience with a level of customized service that's unmatched in the market today." Donald Trump, who turns 68 this summer, is spending more time working on his golf game while the Trump children have all moved into senior executive roles. Ivanka Trump is becoming the face of the brand. With over three million followers on social media, she is actively engaged with the next generation business traveler, and has heavily influenced the design vision across the Trump brand. "Our design aesthetic is really key. I think this is a very important part of the brand and who we are," says Potts. "If you step into our guest rooms, lobbies and meeting spaces of our hotels, you immediately get a very residential feel. And I think Ivanka, who's directly involved with our designers and architects in selecting the best finishes and furnishings, has found a way to strike that balance between comforts of home and a luxury hotel experience." In terms of market segments, 83 percent of Trump's customer base falls between the ages of 35 to 66, split between 46 percent business and 54 percent leisure. "Business meetings are a crucial part of our success as well," explains Potts. "In terms of trends, our clients are really looking for unique spaces to meet. They need places to break away and get a fresh perspective. What we think about when we develop new properties is: Do we have some unique spaces for those clients who need the opportunity to step away from the traditional function room?" Potts adds that outdoor spaces are becoming "tremendously popular," citing the variety of verandas, gardens and courtyards that were added at Doral. She says each hotel also has to have great spaces for those one-on-one, ad hoc, let's grab a cup of coffee type meetings. "Sometimes those are the most productive meetings," she laughs. "So we're weaving more of those also into our hotels." Also new, Trump Express Meetings is relaunching this spring. The program is a solution for short term, smaller groups and "people that might be looking to economize a bit." These are prepackaged, turnkey meetings with all-inclusive pricing. The intent is to make it as easy as possible for the busy planner without a lot of support services, including new and faster contracting options. - Greg Oates "I think Ivanka has found a way to strike that balance between comforts of home and a luxury hotel experience." 12 | prevue magazine 12-13_Fresh.indd 12 4/24/14 1:27 PM

Table of Contents for the Digital Edition of Prevue May-June 2014

Planner’s Pick: Tucson
Fresh Meets: Trump Hotel Collection
Bureau Buzz: Meet Puerto Rico
Good Business: InterContinental Hotels
Sea Shores: Cruise Shipping Miami
The Changing Face of Luxury
On Location: Toronto
On Location: Jamaica
On Location: Cancun Marriotts
On Location: Santa Barbara Curaçao
Checkout: SLS at Beverly Hills

Prevue May-June 2014