Prevue May/June 2016 - (Page 18)

fresh meets Marriott's Big Plans for 2016 A $13 billion merger is only part of the equation "Instead of having to contact each property individually, planners now have one point of contact who can recommend a suitable property or properties based on the event requirements." The Great Room at Grosvenor House, a JW Marriott hotel T his year already proves to be a big one for Marriott International with the launch of the European Convention Network, the merger agreement with Starwood Hotels & Resorts Worldwide and approval to manage three historic hotels in Cuba. All three will help transform the hotel company into the largest in the world. Launched in early March, the European Convention Network (ECN) is based on the 25-year-old Convention and Resort Network (CRN) in North America, which targets large rotating events and focuses on signing multi-year contracts. While the ECN only has 14 hotels compared to the CRN's 60 hotels and resorts, it will unite Marriott's 14 largest properties in Europe, providing an easy solution for meeting planners looking to compare venues for large events. All 14 properties have at least 350 guest rooms, about 27,000 sf of meeting space and adhere to the same standards for meetings and events within Marriott. "The ECN caters to the European travel market by offering a one-stop shop for meeting planners looking to place large conferences and events in Europe," says Pauline Bronkhorst, head of the ECN. "Instead of having to contact each property individually, planners now have one point of contact who can recommend a suitable property or properties based on the event requirements." Each property and each destination in the ECN is unique and will incorporate local flavor into the events through Meetings Imagined. "This can range from themed coffee breaks, lunches or dinners, using local products for food and beverage functions and recommending local attractions or activities for the event," says Bronkhorst. 16 | prevuemeetings.com On March 21, Marriott outbid a group of investors led by Chinese insurance company Anbang at $13.6 billion to acquire the hotel company. Stockholders at Marriott and Starwood later approved what the company is referring to as a "definitive merger agreement." The transaction could close as early as mid-2016. (As part of the agreement, Starwood is no longer permitted to engage in negotiations with Anbang.) The acquirement of Starwood positions the mega company as the largest hotel chain in the world, with more than 5,500 hotels and 1.1 million rooms worldwide. The room-count addition would benefit Marriott short term, making it more competitive against online travel booking sites such as AirBNB and Google, which is moving into travel distribution. "The company will have a broader global footprint and the most powerful frequent traveler programs in the industry, strengthening Marriott's ability to serve guests wherever they travel," says Arne Sorenson, president and CEO of Marriott International. "We are also bringing together two of the most talented and experienced teams in the industry. Together, they will combine their innovative ideas and service commitment to deliver unforgettable guest experiences." At the same time this latest merger agreement was being signed, both Marriott and Starwood were also planning ventures into the Cuban hospitality market in preparation following President Obama's expanded efforts to ease travel restrictions to the country. In early March, the US government gave the hotel companies approval to pursue business opportunities in Cuba. Starwood became the first US hotel company to sign a deal with the country since the 1959 revolution shortly thereafter. As part of the Cuban deal, which Marriott would take over when the two companies merge, Starwood agreed to manage and market two properties in Havana and also signed a letter of intent to operate a third. -Jessie Fetterling marriott.com http://www.marriott.com http://www.prevuemeetings.com

Table of Contents for the Digital Edition of Prevue May/June 2016

Planner’s Pick: Milwaukee
Fresh Meets: Marriott’s Big Plans for 2016
Bureau Buzz: Quebec City Business Destination
Good Business: Carbon Conscience
Sea Shores: New Luxury Cruise Options Debut
The New VIP
LUXE IN VEGAS [ON LOCATION
EUROPE LIKE A LOCAL
EPIC MOUNTAIN MEETINGS
FLORIDA LUXURY
On Location: Miami Beach Visionary Summit
On Location: South Africa
THE ART OF GIFTING
On Location: Branson
NY STATE
On Location: Alberta
On Location: Atlantis Paradise Island
Checkout: Hilton West Palm Beach

Prevue May/June 2016

https://www.nxtbook.com/worth/recommend/april2019
https://www.nxtbook.com/worth/recommend/feb2019
https://www.nxtbook.com/worth/recommend/2019DeltaGuide
https://www.nxtbook.com/worth/recommend/january2019
https://www.nxtbook.com/worth/recommend/december2018
https://www.nxtbook.com/worth/recommend/deltaguide2018
https://www.nxtbook.com/worth/recommend/nov2018
https://www.nxtbook.com/worth/recommend/oct2018
https://www.nxtbook.com/worth/recommend/sept2018
https://www.nxtbook.com/worth/recommend/august2018
https://www.nxtbook.com/worth/recommend/SaintLucia2018
https://www.nxtbook.com/worth/recommend/july2018
https://www.nxtbook.com/worth/recommend/june2018
https://www.nxtbook.com/worth/recommend/may2018
https://www.nxtbook.com/worth/recommend/Guatemala/Guatemala
https://www.nxtbook.com/worth/recommend/april2018
https://www.nxtbook.com/worth/recommend/march2018
https://www.nxtbook.com/worth/recommend/feb2018
https://www.nxtbook.com/worth/recommend/jan2018
https://www.nxtbook.com/worth/recommend/Jandelta2018
https://www.nxtbook.com/worth/recommend/DeltaDec2017Guide
https://www.nxtbook.com/worth/recommend/december2017
https://www.nxtbook.com/worth/recommend/nov2017
https://www.nxtbook.com/worth/recommend/oct2017
https://www.nxtbook.com/worth/recommend/Martinique
https://www.nxtbook.com/worth/recommend/septrec2017
https://www.nxtbook.com/worth/recommend/august2017
https://www.nxtbook.com/worth/recommend/july2017
https://www.nxtbook.com/worth/recommend/june2017
https://www.nxtbook.com/worth/recommend/may2017
https://www.nxtbook.com/worth/recommend/DeltaGuideJan2017
https://www.nxtbook.com/worth/recommend/april2017
https://www.nxtbook.com/worth/recommend/Delta
https://www.nxtbook.com/worth/recommend/march2017
https://www.nxtbook.com/worth/recommend/february2017
https://www.nxtbook.com/worth/recommend/january2017
https://www.nxtbook.com/worth/recommend/december2016
https://www.nxtbook.com/worth/recommend/saintlucia
https://www.nxtbook.com/worth/recommend/november2016
https://www.nxtbook.com/worth/recommend/oct2016
https://www.nxtbook.com/worth/recommend/sept2016
https://www.nxtbook.com/worth/recommend/august2016
https://www.nxtbook.com/worth/recommend/july2016
https://www.nxtbook.com/worth/recommend/june2016
https://www.nxtbook.com/worth/recommend/may2016
https://www.nxtbook.com/worth/prevue/mayjune2016
https://www.nxtbook.com/worth/recommend/april2016
https://www.nxtbook.com/worth/recommend/march2016
https://www.nxtbook.com/worth/recommend/february2016
https://www.nxtbook.com/worth/recommend/january2016
https://www.nxtbook.com/worth/SUPPLEMENTS/saintlucia
https://www.nxtbook.com/worth/recommend/december2015
https://www.nxtbook.com/worth/recommend/november2015
https://www.nxtbook.com/worth/recommend/october2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/guatemala
https://www.nxtbook.com/worth/recommend/september2015
https://www.nxtbook.com/worth/recommend/august2015
https://www.nxtbook.com/worth/recommend/july2015
https://www.nxtbook.com/worth/recommend/june2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/trinidadtobago
https://www.nxtbook.com/worth/recommend/may2015
https://www.nxtbook.com/worth/recommend/april2015
https://www.nxtbook.com/worth/recommend/march2015
https://www.nxtbook.com/worth/recommend/february2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/delta2015
https://www.nxtbook.com/worth/recommend/january2015
https://www.nxtbook.com/worth/recommend/december2014
https://www.nxtbook.com/worth/recommend/november2014
https://www.nxtbook.com/worth/recommend/october2017
https://www.nxtbook.com/worth/recommend/recommendoctober2014
https://www.nxtbook.com/worth/recommend/september2014
https://www.nxtbook.com/worth/recommend/august2014
https://www.nxtbook.com/worth/recommend/july2014
https://www.nxtbook.com/worth/recommend/june2014
https://www.nxtbook.com/worth/recommend/may2014
https://www.nxtbook.com/worth/recommend/april2014
https://www.nxtbook.com/worth/recommend/march2014
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/CostaRIca
https://www.nxtbook.com/worth/recommend/february2014
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/delta
https://www.nxtbook.com/worth/recommend/january2014
https://www.nxtbook.com/worth/recommend/recommendnovember2013
https://www.nxtbook.com/worth/recommend/october2013
https://www.nxtbook.com/worth/recommend/RecommendSeptember2013
https://www.nxtbook.com/worth/recommend/august2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/guatemala2013
https://www.nxtbook.com/worth/SUPPLEMENTS/Brazil2013
https://www.nxtbook.com/worth/recommend/july2013
https://www.nxtbook.com/worth/recommend/june2013
https://www.nxtbook.com/worth/recommend/may2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/IsraelTravelPlanner2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/Tahiti
https://www.nxtbook.com/worth/recommend/april2013
https://www.nxtbook.com/worth/SUPPLEMENTS/mexicoweddingplanner2013
https://www.nxtbook.com/worth/recommend/march2013
https://www.nxtbook.com/worth/recommend/february2013
https://www.nxtbook.com/worth/recommend/january2013
https://www.nxtbook.com/worth/recommend/december2012
https://www.nxtbook.com/worth/recommend/november2012
https://www.nxtbook.com/worth/recommend/october2012
https://www.nxtbook.com/worth/recommend/september2012
https://www.nxtbook.com/worth/recommend/august2012
https://www.nxtbook.com/worth/recommend/july2012
https://www.nxtbook.com/worth/recommend/june2012
https://www.nxtbook.com/worth/recommend/may_2012
https://www.nxtbook.com/worth/recommend/april2012
https://www.nxtbook.com/worth/recommend/march2012
https://www.nxtbook.com/worth/recommend/february2012
https://www.nxtbook.com/worth/recommend/january2012
https://www.nxtbook.com/worth/recommend/december_2011
https://www.nxtbook.com/worth/recommend/november_2011
https://www.nxtbook.com/worth/recommend/october_2011
https://www.nxtbook.com/worth/recommend/september_2011
https://www.nxtbook.com/worth/recommend/august_2011
https://www.nxtbook.com/worth/recommend/recommend/july_2011
https://www.nxtbook.com/worth/recommend/june_2011
https://www.nxtbook.com/worth/recommend/may_2011
https://www.nxtbook.com/worth/recommend/april_2011
https://www.nxtbook.com/worth/recommend/march2011
https://www.nxtbook.com/worth/recommend/feb_11
https://www.nxtbook.com/worth/recommend/january_2011
https://www.nxtbook.com/worth/recommend/December_2010
https://www.nxtbook.com/worth/recommend/November_2010
https://www.nxtbook.com/worth/Recommend/October2010
https://www.nxtbook.com/worth/recommend/sept_2010
https://www.nxtbook.com/worth/recommend/august_2010
https://www.nxtbook.com/worth/recommend/july2010
https://www.nxtbookmedia.com