Prevue May/June 2016 - (Page 66)
Miami Beach
Visionary Summit
This past March, attendees of Prevue's Visionary Summit held at the Eden
Roc Miami Beach Resort experienced firsthand various ways to transform
their meetings. The lovely and legendary resort pulled out all the stops for the
group of 30 meeting planners, creating vibrant revolving room sets and offering
a sneak hardhat tour of the new Nobu Tower rooms, which will be opening
later this year. Attendees had a chance to sample Chef Nobu's specialties at
lunch, as well as those from the new Malibu Farm restaurant, which opens on
property this spring.
BY BARBARA SCOFIDIO
An opening reception at Eden Roc combined art,
culture and wellness. Stations allowed people
to choose from various activities, from creating
a collage to honor Women's History Month to
relaxing with a chair massage to designing their
own mojitos. An icebreaker designed by Sharon
Fisher of Play With a Purpose had attendees
donning boas and tiaras for a green screen photo
session that resulted in a hilarious group video
postcard. They also took home their own Bulova
watches as a special gift.
The following day's education was designed from
the results of a reader survey, where people were
asked about the biggest changes transforming their
meetings-among them incorporating CSR. Ira
Almeas, president of CSR consultancy Impact 4 Good,
shared ways to achieve high ROI for your CSR event,
both internally and through publicizing their efforts. Get
the community affairs department and your company's
public relations firm involved, he said. Create a press
release and invite the local media to attend and take
photos. Have regional executives submit press releases
to their local media. Generate buzz through social
media, before, during and after the event. Internally,
make employees throughout the company aware
through an article in the company newsletter.
60 | prevuemeetings.com
http://www.prevuemeetings.com
Table of Contents for the Digital Edition of Prevue May/June 2016
Planner’s Pick: Milwaukee
Fresh Meets: Marriott’s Big Plans for 2016
Bureau Buzz: Quebec City Business Destination
Good Business: Carbon Conscience
Sea Shores: New Luxury Cruise Options Debut
The New VIP
LUXE IN VEGAS [ON LOCATION
EUROPE LIKE A LOCAL
EPIC MOUNTAIN MEETINGS
FLORIDA LUXURY
On Location: Miami Beach Visionary Summit
On Location: South Africa
THE ART OF GIFTING
On Location: Branson
NY STATE
On Location: Alberta
On Location: Atlantis Paradise Island
Checkout: Hilton West Palm Beach
Prevue May/June 2016
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