Prevue May/June 2016 - (Page 66)

Miami Beach Visionary Summit This past March, attendees of Prevue's Visionary Summit held at the Eden Roc Miami Beach Resort experienced firsthand various ways to transform their meetings. The lovely and legendary resort pulled out all the stops for the group of 30 meeting planners, creating vibrant revolving room sets and offering a sneak hardhat tour of the new Nobu Tower rooms, which will be opening later this year. Attendees had a chance to sample Chef Nobu's specialties at lunch, as well as those from the new Malibu Farm restaurant, which opens on property this spring. BY BARBARA SCOFIDIO An opening reception at Eden Roc combined art, culture and wellness. Stations allowed people to choose from various activities, from creating a collage to honor Women's History Month to relaxing with a chair massage to designing their own mojitos. An icebreaker designed by Sharon Fisher of Play With a Purpose had attendees donning boas and tiaras for a green screen photo session that resulted in a hilarious group video postcard. They also took home their own Bulova watches as a special gift. The following day's education was designed from the results of a reader survey, where people were asked about the biggest changes transforming their meetings-among them incorporating CSR. Ira Almeas, president of CSR consultancy Impact 4 Good, shared ways to achieve high ROI for your CSR event, both internally and through publicizing their efforts. Get the community affairs department and your company's public relations firm involved, he said. Create a press release and invite the local media to attend and take photos. Have regional executives submit press releases to their local media. Generate buzz through social media, before, during and after the event. Internally, make employees throughout the company aware through an article in the company newsletter. 60 |

Table of Contents for the Digital Edition of Prevue May/June 2016

Planner’s Pick: Milwaukee
Fresh Meets: Marriott’s Big Plans for 2016
Bureau Buzz: Quebec City Business Destination
Good Business: Carbon Conscience
Sea Shores: New Luxury Cruise Options Debut
The New VIP
On Location: Miami Beach Visionary Summit
On Location: South Africa
On Location: Branson
On Location: Alberta
On Location: Atlantis Paradise Island
Checkout: Hilton West Palm Beach

Prevue May/June 2016