Prevue May-June 2017 - 64
FICP
In what ways can planners with
How can planners leverage
small budgets amplify their
F&B, local environments and
meetings' impact?
wellness programs to create VIP
experiences for groups?
If planners have more flexibility
Craig Caron
Executive Director,
Corporate Worldwide
Sales, Hilton
ficpnet.com
with dates, they'll be more likely to
Business travelers don't want to
capitalize on a hotel's low season.
forgo their healthy habits when
If that isn't possible, try to create
they're on the road. Once planners
as long of a lead time as possible
gain an understanding of the group
to get the room allotment finalized
demographics and preferences, I
before other groups start
encourage them to work with the
to impact room availability.
hotel to create unique activities that
Additionally, take advantage
highlight the destination such as a
of the on-site group planner; they
mountain hike or guided city walk.
have connections with local third
Many of our hotels offer Hilton's "Meet
parties and an in-depth knowledge
with Purpose" menu that teams an
of local attractions and restaurants
activity with healthy F&B options, so
and can recommend those that
you can work a guided meditation
will fit within the budget while still
break followed by fruit and veggie
delivering a wow experience.
smoothies, right into the agenda.
Prevue: What role does
personalization play in creating
a luxurious experience for
attendees?
Caron: Time and time again we hear
that the personalized elements are
Caption
what people talk about long after
an event. This starts with ensuring
each attendee feels like a VIP
regardless of the number of guests.
Simple ways to make each attendee
feel special include using names
whenever possible or seeing if you
can learn personal preferences so
you can customize a room amenity,
special note or takeaway gift. At
Waldorf Astoria Beverly Hills, they
remember details like how guests
like their tea, bedding, meeting setup
requirements and food allergies.
These small details and special
touches are the underpinnings to any
luxurious event.
64 | prevuemeetings.com
Sunrise yoga at Jewel Paradise Cove Resort & Spa Runaway Bay, Curio Collection by Hilton
http://www.ficpnet.com
http://www.prevuemeetings.com
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