Prevue May-June 2017 - 65

Monaco Government Tourist Office
to creating customized and

How can planners leverage

personalized engaging programs.

wellness programs to create VIP
experiences for groups?

How is luxury defined by your
destination & what are a few

Monaco has long been recognized

touch points for groups?

as one of the world's leading
spa destinations that offers

Cindy Hoddeson
Director, North America
Monaco Government
Tourist Office
visitmonaco.com

Monaco and its famed Monte-

wellness seekers a wide variety of

Carlo district conjure up images of

treatments. The Thermes Marins

royalty, Formula 1 racing, James

Monte-Carlo has long catered to

Bond and lifestyles of the rich and

and pampered meeting attendees

famous. Many have seen Monaco

with a relaxing break. The 70,000-sf

on the silver screen in films such

haven of tranquility offers cutting

as "To Catch a Thief" and "Golden

edge treatments like cryotherapy,

Eye" to name a few. The Monaco

which uses cold therapy to treat

Government Tourist Office and our

muscular problems, jet lag and

industry partners are dedicated to

sleeping disorders.

creating memorable experiences

Other noteworthy spas include

that include Monégasque heritage

the Hotel Metropole's recently

Prevue: Have you noticed any

and traditions. We touch attendees

rebranded Spa Metropole by

recent shifts in the perception

through their senses: savoring

Givenchy, the Fairmont Spa or the

of luxury from the attendee

local cuisine while meandering

Cinq Mondes Spa at the Monte-

perspective?

through our local Condamine

Carlo Bay Hotel & Resort. Monaco's

market, strolling through the fragrant

temperate climate is also ideal for a

Hoddeson: The definition of

Princess Grace Rose Garden, or

group yoga session on the beach or

luxury has radically changed and

hearing the roar of the F1 race.

in one of our many parks.

continues to evolve. It is no longer
about acquisition of "things" but
about being in the know and
appreciating the best of the best;
about the experience and the
story of the experience. Today's
incentive participants relish the hunt
of the experience to discover a
destination's hidden gems. Delegates
may also perceive unstructured time
as a luxury. For the cost of a coffee,
one can people watch at the Café
de Paris on the Casino Square and
view an extraordinary collection of
Bugattis, Ferraris and Aston Martins.
A display of mega yachts awaits
those who mosey down to the
harbor. Our DMCs are committed

Formula One Grand Prix (Photo Credit: Monaco Press Center)

prevuemeetings.com | 65


http://www.visitmonaco.com http://www.prevuemeetings.com

Table of Contents for the Digital Edition of Prevue May-June 2017

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