Prevue November-December 2013 - (Page 16)
bureau buzz
Las Vegas is on a Record Roll
City is expected to break 40 million visitors for first time in 2013
Britney Spears
I
n October, the third annual IMEX America tradeshow rolled
into Las Vegas at the Sands Expo Convention Center.
Almost 2,700 hosted buyers attended, up from 2,400 in
2012. (Read the full story on page 38.)
"The Las Vegas booth did over 2,000 appointments with
our 28 different partners, and we ourselves had over 200 alone
on our own," says Chris Meyer, CEM/CMP, vice president
global business sales at Las Vegas Convention & Visitors
Authority. "IMEX really exposes the business side of Las Vegas
to buyer and suppliers. Everybody was engaged, and that's a
perfect example of the power of face-to-face meetings."
Business is good overall. In 2012, Las Vegas welcomed a
record volume of 39.7 million inbound. Meyer says the city is
tracking this year to eclipse 40 million for the first time ever.
We asked Meyer, who receives an enormous amount of
requests for interviews, if there was a question that he wishes
someone in the press would ask, but never does.
"Yes, actually, there is," he says. "The value proposition
of Las Vegas for meetings and conventions is alive and well
because of the competition inside the destination. For the
customer, that's awesome. That's always a win."
Meyer explains that everyone always talks about the value
proposition of Las Vegas as a group destination in terms of the
volume of hotel and lift, the quality of food and entertainment,
and the constantly evolving wealth of meeting facilities-all of
which is very important. But it's the competition up and down
16 | prevue magazine
the Strip, he says, that keeps the bar high in terms
of individual service and making sure business gets
done for all parties involved.
"We had 21,058 groups in 2012," says
Meyer. "Even with the consumer electronics show,
which was something like 150,000 people, it was
still treated as just one group. That's what the
hotels do here, they focus on one group at a time.
That's why we've come out of the Great Recession
so successfully since 2010."
Success builds on success. Air Canada for
example is ramping up direct service from Toronto
by expanding equipment from 737s to 767s. That
has an immediate impact on international arrivals
from Europe, something the LVCVA is hungry for.
International arrivals were up 21% in 2012
over 2011 and the growth curve continues to
trend upward. Part of the reason is the quality and
variety of new hotel and entertainment product.
As an example, Meyer mentions new shows
like Michael Jackson ONE at Mandalay Bay and
the LINQ project under development by Caesars
Entertainment, including the world's tallest observation wheel.
According to Meyer, even Britney Spears' upcoming residency
at Planet Hollywood starting December 27 is creating a lot of
buzz overseas.
We also asked Meyer, what does the Las Vegas brand
stand for? The famous "What Happens in Las Vegas" campaign
will go down as one of the great DMO marketing coups of all
time. But what does that mean for groups?
"Our brand speaks to adult freedom," says Meyer. "That
can mean many different things to many different people. The
main idea is that any adult can define his or her own version of
Las Vegas. We provide those brand experiences to everyone,
and that is the strength of Las Vegas."-Greg Oates
lvcva.com
Downtown Las Vegas
Chris Meyer says don't overlook the renaissance
happening in downtown Las Vegas. In October,
the 650-room Downtown Grand Las Vegas
Hotel & Casino opened. Cater a party for up to
1,500 at the outdoor PICNIC venue. Check it out
at downtowngrand.com
http://www.lvcva.com
http://www.downtowngrand.com
Table of Contents for the Digital Edition of Prevue November-December 2013
Planner's Pick: Hartford
Fresh Meets: MGM Resorts
Bureau Buzz: Las Vegas
Good Business: Hyatt, Hilton, Fairmont
Sea Shores: Silversea Cruises
Cool, Cultured & Creative
Imex America
Special Section: Asia Pacific
Ireland
On Location: Hard Rock San Diego
Santa Fe
Cincinnati
On Location: InterContinental Costa Rica
On Location: Marriott Orlando
On Location: Hilton Orlando
South Walton, Florida
Check Out: Moon Palace Cancun
Prevue November-December 2013
https://www.nxtbook.com/worth/prevue/MarchApril2019
https://www.nxtbook.com/worth/prevue/JanuaryFebruary2019
https://www.nxtbook.com/worth/prevue/NovemberDecember2018
https://www.nxtbook.com/worth/prevue/SeptemberOctober2018
https://www.nxtbook.com/worth/prevue/julyaugust2018
https://www.nxtbook.com/worth/prevue/mayjune2018
https://www.nxtbook.com/worth/prevue/marchapril2018
https://www.nxtbook.com/worth/prevue/januaryfebruary2018
https://www.nxtbook.com/worth/prevue/novemberdecember2017
https://www.nxtbook.com/worth/prevue/septemberoctober2017
https://www.nxtbook.com/worth/prevue/julyaugust2017
https://www.nxtbook.com/worth/prevue/mayjune2017
https://www.nxtbook.com/worth/prevue/marchapril2017
https://www.nxtbook.com/worth/prevue/januaryfebruary2017
https://www.nxtbook.com/worth/prevue/novemberdecember2016
https://www.nxtbook.com/worth/prevue/septemberoctober2016
https://www.nxtbook.com/worth/prevue/julyaugust2016
https://www.nxtbook.com/worth/prevue/marchapril2016
https://www.nxtbook.com/worth/prevue/januaryfebruary2016
https://www.nxtbook.com/worth/prevue/novemberdecember2015
https://www.nxtbook.com/worth/prevue/septemberoctober2015
https://www.nxtbook.com/worth/prevue/julyaugust2015
https://www.nxtbook.com/worth/prevue/mayjune2015
https://www.nxtbook.com/worth/prevue/marchapril2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/fl2015
https://www.nxtbook.com/worth/prevue/januaryfebruary2015
https://www.nxtbook.com/worth/prevue/novemberdecember2014
https://www.nxtbook.com/worth/prevue/septemberoctober2014
https://www.nxtbook.com/worth/prevue/julyaugust2014
https://www.nxtbook.com/worth/prevue/mayjune2014
https://www.nxtbook.com/worth/prevue/marchapril2014
https://www.nxtbook.com/worth/SUPPLEMENTS/visitflorrida
https://www.nxtbook.com/worth/prevue/januaryfebruary2014
https://www.nxtbook.com/worth/prevue/novemberdecember2013
https://www.nxtbook.com/worth/prevue/SeptemberOctober2013
https://www.nxtbook.com/worth/prevue/julyaugust2013
https://www.nxtbook.com/worth/prevue/mayjune2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/clubmed
https://www.nxtbook.com/worth/prevue/marchapril2013
https://www.nxtbook.com/worth/prevue/JanFeb2013
https://www.nxtbook.com/worth/prevue/novemberdecember2012
https://www.nxtbook.com/worth/prevue/septemberoctober2012
https://www.nxtbook.com/worth/prevue/july_august_2012
https://www.nxtbook.com/worth/prevue/may_june_12
https://www.nxtbook.com/worth/prevue/march-april-2012
https://www.nxtbook.com/worth/prevue/jan_feb_2012
https://www.nxtbook.com/worth/prevue/nov_dec_2011
https://www.nxtbook.com/worth/prevue/sept_oct_2011
https://www.nxtbook.com/worth/prevue/prevue/july_august_2011
https://www.nxtbook.com/worth/prevue/may_june_2011
https://www.nxtbook.com/worth/prevue/march_april_2011
https://www.nxtbook.com/worth/prevue/prevuejan_feb_2011
https://www.nxtbook.com/worth/prevue/Nov_Dec_2010
https://www.nxtbook.com/worth/prevue/sept_oct_2010
https://www.nxtbook.com/worth/prevue/july_aug_2010
https://www.nxtbookmedia.com