Prevue September/October 2012 - (Page 70)

[ON LOCATION] RICK SHIVELY Hard Rock Cancun In a nod to the rock band Guns N’ Roses, the welcoming logo over the entryway of the newly reflagged Hard Rock Hotel Cancun reads: “Welcome to the Jungle.” We flew in this summer for the grand opening of the 601-room, all-inclusive beach party pad filled with rock memorabilia and an impressive array of flexible indoor/ outdoor function space. “One of the things we’re always dealing with is people’s perception of our hotel as some kind of decadent rock ’n roll scene of crazed partiers when nothing could be further from the truth,” says Enrique Martin Del Campo, CMP, corporate sales director. The Caribbean beach that fronts the elegant and expansive pool and patio area is well equipped for full buyouts. Meeting facilities are set apart from the main lobby at a 12,400-sf Rock ’n Roll Ballroom and two additional 2,000-sf ballrooms. There’s also a fun roof patio for both sunset cocktail receptions and dinners. As we watch a meeting group in their company polo shirts gathering for an al fresco oceanside lunch, Del Campo cays, “When you’re here in Cancun, everybody wants to be outside. The rooms are stunning with double jacuzzis, complementary premium liquor/wine dispensers, flatscreen LCD TVs with satellite, balconies and terraces (most with outstanding views). Hard Rock also installed two new WiFi towers, providing super fast access. At the Rock Spa there 16 individual suites, three couples’ suites The first Hard Rock Hotel in Mexico launches with awesome values and a ‘Welcome to the Jungle’ rock ‘n roll swagger. and one couples’ master suite with a double jacuzzi. Golf groups have preferential access to the Riviera Cancun Golf Club and its 18-hole Jack Nicklaus Signature course, as well as the Robert Von Hagge championship course at Playacar Spa & Golf Club. ALL-INCLUSIVE VALUE While meeting planners know the value of all-inclusive pricing, Hard Rock’s model is a little different; “We’re the only hotel company where, when you do groups with us, we give you a per person rate, which might seem a little bit more expensive than some of the other hotels around here,” says Del Campo. “But the bottom line is just the opposite. With the per person rate, you can have a welcome reception, cocktail reception, coffee break, meeting venue—even a final night dinner. All that’s included in the per person rate.” Del Campo says that Hard Rock added a fifth restaurant for the reflagging, so there’s a great variety of options now for block offs. The restaurants are themed around Mexican, Italian, Asian fusion and international fare, complemented by five bars celebrating the rock star lifestyle, a long lineup of scheduled concert events and regular weekly Hard Rock theme parties. 68 | prevue magazine

Table of Contents for the Digital Edition of Prevue September/October 2012

Planner's Pick: Bermuda
Planner's Pick: Disney California
Fresh Meets: Sonesta Hotels
Bureau Buzz: Raleigh
Good Business: South Africa
Congrats: Visionary Awards
Sea Shores: Norwegian Cruise Line
Fifty Shades of Green
Checkn' In: westin Resorts, West USA
The West: Green by Nature
On Location: Santa Fe
On Location: La Costa Resort, CA
On Location: City of Napa
Mexico + The Caribbean
On Location: Hard Rock Hotel Cancun
On Location: St. Regis Punta Mita
Puerto Rico
On Location: Montreal
Check Out: The Orbit Tower, London

Prevue September/October 2012