Prevue September/October 2015 - (Page 16)

good business Singapore Tourism Board Young artists gain confidence and industry recognition your work in public and hearing people say it is beautiful." This year, an Artwalk will wind throughout the Sands Expo and Convention Centre at Marina Bay Sands, Singapore, with 20 works displayed in the exhibition hall, on the show floor and outside the restaurants. The conference app will alert iPhone users as they approach a piece of art, and supply them with information on the artwork and the artist. Throughout the event, attendees can bid on the pieces, and on October 14, the winners will be announced. All funds will support BT BAF. Art at Sibos is an annual event for SWIFT, and last year's conference, which was held in Boston, included an art gallery with bankers' briefcases that had been transformed by young local artists into pieces of art with financial services themes. "Each year, we go to a different continent and we always engage with different local charities, the focus being on education and culture-and looking after children," says Bossu. "It's a core value of our organization but it's also a value of our clients, companies like Citi and Deutsche Bank, all of which have their own Picture caption CSR initiatives too." GASING ON THE Wii Sibos artwork I magine being 15 years old and seeing a sculpture of yours displayed in the lobby of a convention center, or your watercolor painting hanging front and center in a conference room. From October 12 to 15, 20 young artists from Singapore will have their work showcased at Sibos 2015 as part of a CSR collaboration between SWIFT, the Society for Worldwide Interbank Financial Telecommunication (which organizes the conference), and the Singapore Tourism Board. Known as Art at Sibos, the initiative benefits a Singaporean charity known as The Business Times Budding Artists Fund (BT BAF), which provides hundreds of young people aged 7 to 19 from disadvantaged families with the opportunity to pursue arts training. "It's my pet project," says Sven Bossu, head of Sibos. "These children have skills in drawing, or video or sculpture, but they don't have the means to pursue it. What gets them really excited isn't the financial support, it's the recognition of being an artist-of putting A second CSR effort at the upcoming Singapore was designed around a traditional game of tops that originated in the local Malay kampongs, or villages, known as Gasing. Each season after the rice harvest, several villages come together to challenge each other. SWIFT engaged its own software developers to create a digital version of the game for its stand at the exhibition, where attendees can challenge each other. For each game played, SWIFT will donate 15 Euros to the Singaporean charity, Beyond Social Services, which creates "villages" of support for families and individuals from disadvantaged low-income backgrounds. "We wanted to do something innovative with tech that was also interactive," says Bossu. "It's definitely a first." After they play, attendees will get a wooden top with the same colors as the tops in the game as a souvenir. "My hope is that, since it takes two people to play, it will help bring people together and perhaps afterwards they will continue to converse and get to know each other." -Barbara Scofidio;;; What gets [these kids] really excited isn't the financial support, it's the recognition of being an artist-of putting your work in public and hearing people say it is beautiful." 16 | prevue magazine

Table of Contents for the Digital Edition of Prevue September/October 2015

Planner’s Pick: Santa Fe
Fresh Meets: Grupo Posadas Expands Into US
Bureau Buzz: Detroit CVB
Good Business: Singapore Tourism Board
Sea Shores: Cuba: Pioneering a “New” World
On the Verge
On Location: Costa Rica
On Location: Langham Place New York
On Location: Norfolk
Checkout: Rijksmuseum, Amsterdam

Prevue September/October 2015