Prevue September/October 2015 - (Page 16)
Singapore Tourism Board
Young artists gain confidence and industry recognition
your work in public and hearing people say it is beautiful."
This year, an Artwalk will wind throughout the Sands Expo
and Convention Centre at Marina Bay Sands, Singapore, with
20 works displayed in the exhibition hall, on the show floor and
outside the restaurants. The conference app will alert iPhone users
as they approach a piece of art, and supply them with information
on the artwork and the artist. Throughout the event, attendees
can bid on the pieces, and on October 14, the winners will be
announced. All funds will support BT BAF.
Art at Sibos is an annual event for SWIFT, and last year's
conference, which was held in Boston, included an art gallery with
bankers' briefcases that had been transformed by young local
artists into pieces of art with financial services themes.
"Each year, we go to a different continent and we always
engage with different local charities, the focus being on education
and culture-and looking after children," says Bossu. "It's a
core value of our organization but it's also a value of our clients,
companies like Citi and Deutsche Bank, all of which have their own
CSR initiatives too."
GASING ON THE Wii
magine being 15 years old and seeing a sculpture of yours
displayed in the lobby of a convention center, or your watercolor
painting hanging front and center in a conference room. From
October 12 to 15, 20 young artists from Singapore will have their
work showcased at Sibos 2015 as part of a CSR collaboration
between SWIFT, the Society for Worldwide Interbank Financial
Telecommunication (which organizes the conference), and the
Singapore Tourism Board.
Known as Art at Sibos, the initiative benefits a Singaporean
charity known as The Business Times Budding Artists Fund (BT
BAF), which provides hundreds of young people aged 7 to 19 from
disadvantaged families with the opportunity to pursue arts training.
"It's my pet project," says Sven Bossu, head of Sibos. "These
children have skills in drawing, or video or sculpture, but they don't
have the means to pursue it. What gets them really excited isn't the
financial support, it's the recognition of being an artist-of putting
A second CSR effort at the upcoming Singapore was designed
around a traditional game of tops that originated in the local Malay
kampongs, or villages, known as Gasing. Each season after the rice
harvest, several villages come together to challenge each other.
SWIFT engaged its own software developers to create a digital
version of the game for its stand at the exhibition, where attendees
can challenge each other. For each game played, SWIFT will donate
15 Euros to the Singaporean charity, Beyond Social Services,
which creates "villages" of support for families and individuals from
disadvantaged low-income backgrounds.
"We wanted to do something innovative with tech that was
also interactive," says Bossu. "It's definitely a first." After they play,
attendees will get a wooden top with the same colors as the tops in
the game as a souvenir. "My hope is that, since it takes two people
to play, it will help bring people together and perhaps afterwards
they will continue to converse and get to know each other."
sibos.com; stb.gov.sg; marinabaysands.com; baf.sg
What gets [these kids] really excited isn't the financial support, it's
the recognition of being an artist-of putting your work in public
and hearing people say it is beautiful."
16 | prevue magazine
Table of Contents for the Digital Edition of Prevue September/October 2015
Planner’s Pick: Santa Fe
Fresh Meets: Grupo Posadas Expands Into US
Bureau Buzz: Detroit CVB
Good Business: Singapore Tourism Board
Sea Shores: Cuba: Pioneering a “New” World
On the Verge
On Location: Costa Rica
On Location: Langham Place New York
On Location: Norfolk
Checkout: Rijksmuseum, Amsterdam
Prevue September/October 2015