Prevue September/October 2015 - (Page 30)

Above: 3D hologram at NH Collection Madrid Eurobuilding tea sommelier, Leticia Saenz. Saenz curates a tea to complement a bath fragrance chosen by attendees. The resort's executive chef tops off the experience with a dish that highlights the unique notes and nuances of the fragrance. NEW YORK A new event space opened to groups at the tip of the tallest skyscraper in the Western Hemisphere. The One World Trade Center Observatory, located on the 100th to 102nd floors of the One World Trade Center, offers floor-to-ceiling panoramic views of New York and its most iconic sites. The 9,000-sf venue accommodates up to 300 for sophisticated, upscale gatheringsC on the building's top floor. Hi-tech touches permeate all three floors, M with video board greetings, iPad tours, floor-to-ceiling LED TVs, Y 3D video presentations, and an interactive skyline concierge, with gesture recognition technology. There are several places whereCM groups can meet, including the Sea Forever Theatre, with 3D MY displays and snapshots of NYC, and three dining venues-caféCY style to artisanal to fine dining. CMY Creative design elements also foster hyperlocal experiences at over 1,250 feet in the air. One case in point is the Sky Portal,K where groups get a real-time HD view of the world below from a Gift Experiences Bulova: It's hard to not see the intrigue in high-end products, luggage collections, eReaders and gaming. watches that tell the "history of modern." Bulova offers There's really something for everyone. on-site sizing so attendees can bedazzle colleagues with their hard-earned efforts. Attendees will love the idea that Artisan Vinegar Club: The foodies in your group will taste they get to select their own gift from a group of styles. and learn the nuances of real apple cider vinegar, banana vinegar and the complex solera system that ages Spain's Panono: A successful crowdfunding campaign has brought famed sherry vinegar, along with new innovations. this cool little ball to life. Attendees can toss it into the air during events and take a 360-degree photograph when it Smart Jewelry: A fabulous cocktail ring for the female reaches its highest point. attendee crafted with 18K matte gold and precious/semiprecious stones that discreetly changes colors to inform Incentive Concepts (IC): IC is a safe bet for premium and her of calls and e-mails. incentive multigenerational gift experiences that require a bit of "wow," from sound technology to innovative lifestyle 26 | prevue magazine C M Y CM MY CY CMY K

Table of Contents for the Digital Edition of Prevue September/October 2015

Planner’s Pick: Santa Fe
Fresh Meets: Grupo Posadas Expands Into US
Bureau Buzz: Detroit CVB
Good Business: Singapore Tourism Board
Sea Shores: Cuba: Pioneering a “New” World
On the Verge
On Location: Costa Rica
On Location: Langham Place New York
On Location: Norfolk
Checkout: Rijksmuseum, Amsterdam

Prevue September/October 2015