Prevue September/October 2015 - (Page 34)

Millennial Mindset Designing programs for a multigenerational workforce. A joint study by Prevue and the Incentive Research Foundation BY MELISSA VAN DYKE AND BARBARA SCOFIDIO W ith all the buzz about how Millennials are changing the workplace, how are they shifting planners' meeting strategies? What kinds of destinations and activities motivate this group-defined as being between the ages of 18 and 34-vs. the generations before them? And what special considerations are planners making as they create incentive experiences for today's multigenerational workforce? Prevue magazine recently completed a joint research study with the Incentive Research Foundation (IRF) of 128 meeting planners and IRF supporters across multiple industries (pharmaceutical, financial, technology, etc.) to determine how they were adjusting their programs with the youngest generation in mind. A full 77 percent said they see generational demographics as changing the way they plan events in the next 2 to 5 years. "While the topic of Millennials remains important to the vast majority of planners, no consensus or silver bullet has yet emerged for best practices in the area," says Melissa Van Dyke, president of the Incentive Research Foundation. "One area that might change that: the ongoing use of personalization data available to planners." top five ways to bring different generations together 90% 71% 1 Destinations that apply to all 2 Theme parties that apply to all 3 Cross-generational team-building 4 Ensuring all generations sit together 5 Cross-generational CSR events 55% 42% 37% how difficult is it to find the following services that will appeal to millennials? Very easy Easy Destinations 30 | prevue magazine Moderate Difficult Entertainment Very difficult Gifts N/A

Table of Contents for the Digital Edition of Prevue September/October 2015

Planner’s Pick: Santa Fe
Fresh Meets: Grupo Posadas Expands Into US
Bureau Buzz: Detroit CVB
Good Business: Singapore Tourism Board
Sea Shores: Cuba: Pioneering a “New” World
On the Verge
On Location: Costa Rica
On Location: Langham Place New York
On Location: Norfolk
Checkout: Rijksmuseum, Amsterdam

Prevue September/October 2015