Designing programs for a multigenerational workforce.
A joint study by Prevue and the Incentive Research Foundation
BY MELISSA VAN DYKE AND BARBARA SCOFIDIO
ith all the buzz about how Millennials are
changing the workplace, how are they shifting
planners' meeting strategies? What kinds of
destinations and activities motivate this group-defined as
being between the ages of 18 and 34-vs. the generations
before them? And what special considerations are planners
making as they create incentive experiences for today's
Prevue magazine recently completed a joint research
study with the Incentive Research Foundation (IRF) of
128 meeting planners and IRF supporters across multiple
industries (pharmaceutical, financial, technology, etc.) to
determine how they were adjusting their programs with
the youngest generation in mind. A full 77 percent said
they see generational demographics as changing the way
they plan events in the next 2 to 5 years.
"While the topic of Millennials remains important
to the vast majority of planners, no consensus or silver
bullet has yet emerged for best practices in the area," says
Melissa Van Dyke, president of the Incentive Research
Foundation. "One area that might change that: the ongoing use of personalization data available to planners."
top five ways to bring different
Destinations that apply to all
Theme parties that apply to all
Ensuring all generations sit together
Cross-generational CSR events
how difficult is it to find the following
services that will appeal to millennials?
30 | prevue magazine
Table of Contents for the Digital Edition of Prevue September/October 2015