Prevue September-October 2017 - 26

Attendees pine for
experiences that allow
them to contribute to the
meetings narrative.
By Johnalee Johnston

W

What is the narrative of your event? Bringing together
all of the pre- and post-event pieces of the puzzle-
on-site branding and local experiences to the social
media posts of attendees-does it remain the same?
Attendees are increasingly helping to shape the story
of their own meeting and incentive experiences-and
are excited to do so. Australia to Florida, see how
destinations, hotels and resorts are helping planners
and attendees discover the narrative.

AUSTRALIA
Creative meeting and incentive combos are gaining
momentum in Australia. One of the most interesting
and rewarding for attendees as of late, according to
Karen Livermore, director of sales and events with ID
Events, was "a US client who did a complete buyout
of the Sydney Opera House Concert Hall for a halfday meeting. Once you have secured that space, the
foyer areas are yours also, which allowed for a major
setup and reveal later that evening. Attendees were so
impressed-I dare say there were some tears!"
The Sydney Harbour Bridge marks the spot
for another unique meeting and incentive mash-up:
attendees can scale the side of the iconic bridge
and up to 50 can then meet for drinks and views of
UNESCO World Heritage sites on the pylons' sun
deck. "Most people aren't aware that the pylons serve
another, slightly quirkier purpose than their statuesque
presence," Livermore says. Meanwhile, a new mystery is
waiting to be unraveled at Q Station in Sydney Harbour
National Park, site of the city's former quarantine station
which now serves, in part, as a hotel and conference
venue for around 250 attendees. Eerie yesteryear group
experiences include historic murder mysteries for up
to 24 where attendees get into character and search
for clues, accommodations in former migrant quarters,
"Survive the Outbreak" escape room team building and
ghost tours by lantern. Larger groups will find the new
600-room Sofitel Sydney Darling Harbour next to
the new International Convention Centre Sydney this
October as part of a billion-dollar redevelopment of
Darling Harbour. Livermore adds that four- and five-star

prevuemeetings.com | 25


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Table of Contents for the Digital Edition of Prevue September-October 2017

Prevue September-October 2017 - CT
Prevue September-October 2017 - 1
Prevue September-October 2017 - 2
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