Prevue September-October 2017 - 73

FICP
collaborative learning and creativity,

and performed at the gala event.

increased productivity, creativity

This creates a once-in-a-lifetime

and efficiency and reduced back

experience that can tie back into the

end effort during the learning and

theme of the meeting.

educational process.
Is there a greater sense of
Are there any cultural elements

responsibility these days in

that attendees readily ask for?

terms of the ultimate destination
message you want attendees to

Cosimo Bruzzese, CIS
Vice President of
Business Development
Briggs, Inc., a DMC
Network Company
Prevue: How is technology
facilitating creativity at meetings
and incentives?
Bruzzese: Using new methods
to create VIP experiences is how
companies are differentiating
themselves and making the
experience unique. Arriving at
the airport and instantly having

In a city like New York, that is

embrace and give back to the

a loaded question. There has

world following a MICE event?

been a shift to include incentive
experiences in what were previously

At the very beginning of each MICE

straightforward meetings. We are

event, programs have the potential

managing more events in theatres,

to be made extraordinary with

museums, the United Nations, and

conscious branding and messaging.

the New York Stock Exchange,

Attendees may experience

than ever before. We are designing

messaging differently so it's key that

meetings that weave a theme

it touches on many sensory levels.

through the entire program. For

In addition, people retain information

example, we planned a meeting

best when they participate in an

in a theatre that allowed guests

experience; the key is to make the

to learn about the culture of the

experience unique and unexpected

theatre district. The guests were

to each and every participant.

able to meet Broadway performers

What is your New York? Fashion,

and participated in a team building

culture, sports, food, entertainment?

exercise where they learned a

Regardless of a particular interest,

Broadway number with producers

the message can be carried through.

a welcome message with the
greeter's picture and mobile number
is an example of something that's
becoming the new norm. Receiving
electronic credentials at an event
is the new expectation in certain
industries. Infusing interactive
technology into the live learning
environment is fundamentally
changing the ability of facilitators to
engage participants and increase
creativity through polling, surveys
and Q&A, while improving efficiency
in learning. A recent study found that
mobile technologies have increased
participant engagement, enabled
72 | prevuemeetings.com

An insurance meeting reception on the former aircraft carrier, the USS Intrepid



http://www.prevuemeetings.com

Table of Contents for the Digital Edition of Prevue September-October 2017

Prevue September-October 2017 - CT
Prevue September-October 2017 - 1
Prevue September-October 2017 - 2
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