Recommend August 2018 - 11

Gen
" Z Travelers
Whereas Millennials are drawn more to the perennial fascinator that is Europe, Gen Z looks to
explore the places with starkly different cultures and countries than their own. In a survey of the
two generations, the three destinations with the biggest disparity between Gen Y [Millennials] and
Gen Z responses were Japan, central Europe and Russia. Gen Z was far more interested in these
places, willing to overlook long distances and controversial politics for the resulting experience.
USA, says, "Millennials want trips where
they can see the most iconic sites, but
also immerse into the local culture and
dine at local restaurants, bars, etc. They
want to go exploring, but also incorporate
relaxation.... Generation Z travels to
scope out the most off-the-beaten path and
undiscovered experiences, such as sleeping in
a floating river hut in Khao Sok, Thailand's
dreamiest yet undiscovered national park,
or enjoying some local wine and cheese at
a hidden restaurant in the backstreets of
Ios, Greece." Remote and undiscovered are
indeed key motivators, with Leigh Barnes,
Intrepid Travel's director of North America,
adding that "Gen Z travelers want the
'backpacker' style of travel, truly immersing
in a destination and all it offers, whether
that's sleeping in a tent in Botswana's
Khama Rhino Sanctuary surrounded by
zebras, giraffes and wildebeest, or sitting
on the ground of a cave to eat with the
Berber nomads in a cave in Morocco's Atlas
Mountains." Travel advisor Shelley Oliver, of
Holidays by Jane, an affiliate of Your Travel
Center/Montecito Village Travel, points
out that her last Gen Z booking was "for a
young couple to an Icelandic working farm

that has been converted into a hotel. They
are thrilled to be able to live and eat as locals
in this trending destination. Not your typical
pub crawl."
Travel designer and Recommend
contributor Susan Farewell goes even further,
explaining that "travel plays a much bigger
role in the lives of Gen Zs than Millennials.
Gen Z's parents got them a passport when
they were born. They're growing up with
friends around the world and it's expected
that many study abroad (or will study
abroad)...multiple times. This generation is
also motivated to understand the world more,
to build bridges, to help with world problems.
There is a real passion for traveling and a
natural tendency to think and live globally."

It's All in the Experience
Experiences, experiences, experiences-that's
been a buzzword in the travel industry for
quite a number of years, with Millennial
travelers giving new meaning to the word in
terms of how it relates to travel. Says travel
advisor Cassandra Harris, with Accent on
Travel, "As a Millennial-aged traveler myself,
I value experiences over material things. If
it means sacrificing a nicer hotel for more

"

-- Adam Cooper, President, Contiki USA

room in my budget to enjoy certain tours and
attractions, that's something I'm willing to
do. It's not enough now to just go to Cancun
and swim at the beach or chill by the pool.
Millennials want to take tours riding ATVs,
go parasailing, swim in cenotes, they want to
visit Chichen Itza."
Travel advisor Blaire Kochar, an
independent affiliate of Brownell Travel, a
Virtuoso member, concurs, stating that, "My
parents and their friends feel that their time
to travel is when they are empty nesters and
retired. Before then, their paychecks went
towards their big houses and country club
memberships. Millennials feel differently.
They don't want to wait to experience
bucket list destinations and don't need big
houses or fancy cars. They are putting their
bonuses towards a safari to celebrate their
fifth wedding anniversary, or a trip to Italy
to celebrate their 30th birthday. They are
realizing the importance of experiencing the
world at a younger age."
Money, too, comes into play, of course,
with travel advisor Allison Kobasky,
owner and co-founder of Over The Moon
Vacations, saying that "most Millennial
travelers are motivated by price-they are ➤

intrepid travel

All photos: Millennials and Gen Z travelers are eager to explore every corner of the globe and are opting for immersive experiences wherever they are.

august 2018 11



Table of Contents for the Digital Edition of Recommend August 2018

Recommend August 2018 - 1
Recommend August 2018 - 2
Recommend August 2018 - 3
Recommend August 2018 - 4
Recommend August 2018 - 5
Recommend August 2018 - 6
Recommend August 2018 - 7
Recommend August 2018 - 8
Recommend August 2018 - 9
Recommend August 2018 - 10
Recommend August 2018 - 11
Recommend August 2018 - 12
Recommend August 2018 - 13
Recommend August 2018 - 14
Recommend August 2018 - 15
Recommend August 2018 - 16
Recommend August 2018 - 17
Recommend August 2018 - 18
Recommend August 2018 - 19
Recommend August 2018 - 20
Recommend August 2018 - 21
Recommend August 2018 - 22
Recommend August 2018 - 23
Recommend August 2018 - 24
Recommend August 2018 - 25
Recommend August 2018 - 26
Recommend August 2018 - 27
Recommend August 2018 - 28
Recommend August 2018 - 29
Recommend August 2018 - 30
Recommend August 2018 - 31
Recommend August 2018 - 32
Recommend August 2018 - 33
Recommend August 2018 - 34
Recommend August 2018 - 35
Recommend August 2018 - 36
https://www.nxtbook.com/worth/recommend/april2019
https://www.nxtbook.com/worth/recommend/feb2019
https://www.nxtbook.com/worth/recommend/2019DeltaGuide
https://www.nxtbook.com/worth/recommend/january2019
https://www.nxtbook.com/worth/recommend/december2018
https://www.nxtbook.com/worth/recommend/deltaguide2018
https://www.nxtbook.com/worth/recommend/nov2018
https://www.nxtbook.com/worth/recommend/oct2018
https://www.nxtbook.com/worth/recommend/sept2018
https://www.nxtbook.com/worth/recommend/august2018
https://www.nxtbook.com/worth/recommend/SaintLucia2018
https://www.nxtbook.com/worth/recommend/july2018
https://www.nxtbook.com/worth/recommend/june2018
https://www.nxtbook.com/worth/recommend/may2018
https://www.nxtbook.com/worth/recommend/Guatemala/Guatemala
https://www.nxtbook.com/worth/recommend/april2018
https://www.nxtbook.com/worth/recommend/march2018
https://www.nxtbook.com/worth/recommend/feb2018
https://www.nxtbook.com/worth/recommend/jan2018
https://www.nxtbook.com/worth/recommend/Jandelta2018
https://www.nxtbook.com/worth/recommend/DeltaDec2017Guide
https://www.nxtbook.com/worth/recommend/december2017
https://www.nxtbook.com/worth/recommend/nov2017
https://www.nxtbook.com/worth/recommend/oct2017
https://www.nxtbook.com/worth/recommend/Martinique
https://www.nxtbook.com/worth/recommend/septrec2017
https://www.nxtbook.com/worth/recommend/august2017
https://www.nxtbook.com/worth/recommend/july2017
https://www.nxtbook.com/worth/recommend/june2017
https://www.nxtbook.com/worth/recommend/may2017
https://www.nxtbook.com/worth/recommend/DeltaGuideJan2017
https://www.nxtbook.com/worth/recommend/april2017
https://www.nxtbook.com/worth/recommend/Delta
https://www.nxtbook.com/worth/recommend/march2017
https://www.nxtbook.com/worth/recommend/february2017
https://www.nxtbook.com/worth/recommend/january2017
https://www.nxtbook.com/worth/recommend/december2016
https://www.nxtbook.com/worth/recommend/saintlucia
https://www.nxtbook.com/worth/recommend/november2016
https://www.nxtbook.com/worth/recommend/oct2016
https://www.nxtbook.com/worth/recommend/sept2016
https://www.nxtbook.com/worth/recommend/august2016
https://www.nxtbook.com/worth/recommend/july2016
https://www.nxtbook.com/worth/recommend/june2016
https://www.nxtbook.com/worth/recommend/may2016
https://www.nxtbook.com/worth/prevue/mayjune2016
https://www.nxtbook.com/worth/recommend/april2016
https://www.nxtbook.com/worth/recommend/march2016
https://www.nxtbook.com/worth/recommend/february2016
https://www.nxtbook.com/worth/recommend/january2016
https://www.nxtbook.com/worth/SUPPLEMENTS/saintlucia
https://www.nxtbook.com/worth/recommend/december2015
https://www.nxtbook.com/worth/recommend/november2015
https://www.nxtbook.com/worth/recommend/october2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/guatemala
https://www.nxtbook.com/worth/recommend/september2015
https://www.nxtbook.com/worth/recommend/august2015
https://www.nxtbook.com/worth/recommend/july2015
https://www.nxtbook.com/worth/recommend/june2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/trinidadtobago
https://www.nxtbook.com/worth/recommend/may2015
https://www.nxtbook.com/worth/recommend/april2015
https://www.nxtbook.com/worth/recommend/march2015
https://www.nxtbook.com/worth/recommend/february2015
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/delta2015
https://www.nxtbook.com/worth/recommend/january2015
https://www.nxtbook.com/worth/recommend/december2014
https://www.nxtbook.com/worth/recommend/november2014
https://www.nxtbook.com/worth/recommend/october2017
https://www.nxtbook.com/worth/recommend/recommendoctober2014
https://www.nxtbook.com/worth/recommend/september2014
https://www.nxtbook.com/worth/recommend/august2014
https://www.nxtbook.com/worth/recommend/july2014
https://www.nxtbook.com/worth/recommend/june2014
https://www.nxtbook.com/worth/recommend/may2014
https://www.nxtbook.com/worth/recommend/april2014
https://www.nxtbook.com/worth/recommend/march2014
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/CostaRIca
https://www.nxtbook.com/worth/recommend/february2014
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/delta
https://www.nxtbook.com/worth/recommend/january2014
https://www.nxtbook.com/worth/recommend/recommendnovember2013
https://www.nxtbook.com/worth/recommend/october2013
https://www.nxtbook.com/worth/recommend/RecommendSeptember2013
https://www.nxtbook.com/worth/recommend/august2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/guatemala2013
https://www.nxtbook.com/worth/SUPPLEMENTS/Brazil2013
https://www.nxtbook.com/worth/recommend/july2013
https://www.nxtbook.com/worth/recommend/june2013
https://www.nxtbook.com/worth/recommend/may2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/IsraelTravelPlanner2013
https://www.nxtbook.com/worth/SUPPLEMENTS/SUPPLEMENTS/Tahiti
https://www.nxtbook.com/worth/recommend/april2013
https://www.nxtbook.com/worth/SUPPLEMENTS/mexicoweddingplanner2013
https://www.nxtbook.com/worth/recommend/march2013
https://www.nxtbook.com/worth/recommend/february2013
https://www.nxtbook.com/worth/recommend/january2013
https://www.nxtbook.com/worth/recommend/december2012
https://www.nxtbook.com/worth/recommend/november2012
https://www.nxtbook.com/worth/recommend/october2012
https://www.nxtbook.com/worth/recommend/september2012
https://www.nxtbook.com/worth/recommend/august2012
https://www.nxtbook.com/worth/recommend/july2012
https://www.nxtbook.com/worth/recommend/june2012
https://www.nxtbook.com/worth/recommend/may_2012
https://www.nxtbook.com/worth/recommend/april2012
https://www.nxtbook.com/worth/recommend/march2012
https://www.nxtbook.com/worth/recommend/february2012
https://www.nxtbook.com/worth/recommend/january2012
https://www.nxtbook.com/worth/recommend/december_2011
https://www.nxtbook.com/worth/recommend/november_2011
https://www.nxtbook.com/worth/recommend/october_2011
https://www.nxtbook.com/worth/recommend/september_2011
https://www.nxtbook.com/worth/recommend/august_2011
https://www.nxtbook.com/worth/recommend/recommend/july_2011
https://www.nxtbook.com/worth/recommend/june_2011
https://www.nxtbook.com/worth/recommend/may_2011
https://www.nxtbook.com/worth/recommend/april_2011
https://www.nxtbook.com/worth/recommend/march2011
https://www.nxtbook.com/worth/recommend/feb_11
https://www.nxtbook.com/worth/recommend/january_2011
https://www.nxtbook.com/worth/recommend/December_2010
https://www.nxtbook.com/worth/recommend/November_2010
https://www.nxtbook.com/worth/Recommend/October2010
https://www.nxtbook.com/worth/recommend/sept_2010
https://www.nxtbook.com/worth/recommend/august_2010
https://www.nxtbook.com/worth/recommend/july2010
https://www.nxtbookmedia.com