Recommend August 2018 - 6

E d it o r 's N o t e s
Millennials-the travel industry has been
buzzing about them for years now, and rightly so
as they are expected to overtake Baby Boomers
as America's largest living adult generation,
according to population projections from the
U.S. Census Bureau. And right on their tails
is Generation Z. These two demographics can
be bewildering to some travel advisors because
these generations have grown up in a global
world and are so completely entrenched in
the digital sphere that their mindset when it comes to travel is not modus
operandi. Our special feature on page 10, How to Sell to Millennials &
Generation Z, delves into this mindset via interviews with tour operators
who sell to these specific demographics, as well as travel advisors, including
some who are Millennials themselves. We also conducted a Millennial &
Gen Z survey on recommend.com to get your take on what's happening
with these young clients. The report dives into how Millennial-aged travel
advisors are communicating with their clients; where these generations are
jetting off to; what role social media plays in their travel plans; and what
motivates them to travel.
We've also featured new goings-on in both the Caribbean and Mexico,
with Caribbean editor Ed Wetschler focusing on New Resorts Within Resorts
on page 26; and Managing Editor Michelle Marie Arean putting the
spotlight on New Beachside Getaways in Mexico on page 18.
This month, U.S. cruise ports take over our Cruise section on page 15,
and as you'll see, top cruise lines are building stunning new terminals in
Florida. Speaking of ports, on page 34, there's an onsite review on Quebec
City, an idyllic European-style destination for cruise passengers to discover.
We've also got onsite reviews on Panama Jack Resorts Cancun (page 30);
Hotel Riu Dunamar (page 31); Antigua (page 32) and Eden Roc Miami
Beach (page 33).
Drop me an e-mail at paloma@recommend.com.
-Paloma Villaverde de Rico

group publisher/editorial director
editor-in-chief
managing editor
design/production manager
caribbean editor
cruise editor
web and copy editor/
social media coordinator
contributing writers

director of marketing
marketing manager
ad traffic manager
director of digital production
director of media & engagement

laurel a. herman
paloma villaverde de rico
michelle marie arean
janet del mastro
ed wetschler
vivian holley
jessica poitevien
carla hunt, susan farewell,
lane nieset, steve grasso,
geri bain, grisel diaz-ors,
regina baraban, eric barton,
david paul appell
andrea f. sper
ali behar
daimee feliz
jorge bastidas
jennifer pichaco

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regional sales directors:
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virginia, eastern canada, europe, africa, middle east:
monique agaliotis, monique@worthit.com; tel: (917) 244-7000
florida, caribbean, latin america, midwest usa,
arkansas, mississippi, alabama, tennessee,
north & south carolina, kentucky, georgia, oklahoma:
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mexico:
margarita alvarez, margarissima@gmail.com;
tel: 011 52 998 287 1545; fax: 011 52-998 884-1716

S I NT LUCI
TRAVEL AGENT EXPERT (SLEx) PROGRAM

Boost Your Sales
We've recently refreshed the Saint Lucia Travel
Learn, Earn &
Grow with SLEx
Agent Expert (SLEx) Program. If you are not
a graduate of this program, you'll definitely
want to become one as you'll receive an array of
benefits, including discounted FAM & agent rates
with Saint Lucia Agent Months (SLAM), requests for quotes from
consumers via stlucia.org, an invitation to attend The Piton Awards-
the Saint Lucia Tourism Authority's premier event recognizing travel
agents-and special promotions and offers, among other benefits.

corporate headquarters:
5979 nw 151st. st., suite 120, miami lakes, florida 33014
tel: (305) 828-0123
chairman/founding editor hal herman
president/editorial director laurel a. herman
executive vice president gary herman
chief operating officer victor diaz-herman
executive editor paloma villaverde de rico

A Supplement to

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6 august 2018

RECOMMEND, Vol. 33, issue number 11, (ISSN 0034-1452)
is published monthly by Worth International Media Group.
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Table of Contents for the Digital Edition of Recommend August 2018
