Recommend December 2017 - 95

Los Cabos
"Los Cabos stands alone as the crown jewel
of destinations in Mexico," says Rodrigo
Esponda, managing director for Los Cabos
Tourism Board. "Additionally, at the core
of the success that sets Los Cabos apart is its
lively and authentic spirit of the community."
To meet this demand in visitors (a 6
percent increase from last year), Los Cabos is
currently undergoing an infrastructure boom
including a new airport terminal opening in
2018 and a slew of properties such as Nobu,
Hard Rock All-Inclusive, Montage, RitzCarlton Reserve, Park Hyatt, Four Seasons,
and RIU. In addition, there's a new Krystal
Grand Los Cabos, and Palace Resorts
announced last month at the company's
Global Conference that a new Le Blanc Spa
Resort is set to open early next year, making

it only the second Le Blanc property in the
world. "Given this is the brand's first property
in Los Cabos drops a pin large enough on the
map as Le Blanc Spa Resort comes in at the
top of the luxury market. Le Blanc Spa Resort

✈

The much-anticipated Cirque Du Soleil
Theme Park is set to open in 2018, located
just minutes north of the Puerto Vallarta
International Airport. The park will include
circus attractions, rides, a water park, and a
large theater for evening shows.
Neighboring Riviera Nayarit is celebrating
its 10th anniversary, and with that there
are a few new developments in the works.
For starters, Costa Canuva CIP is the area's
largest development with over 550 acres
and more than four miles of beach. This
development will encompass five new luxury
hotels, adding 7,000 guestrooms. Those will
include the first Fairmont property in the
region, and the first PGA golf course. The
One&Only Mandarina hotel is now under
construction and expected to open in 2018
with 125 guestrooms. The new property
will be located in Monteon at Compostela,
a new complex featuring two polo fields,
an equestrian center, two obstacle courses,
and villas, as well as other new properties,
including a Rosewood. In addition, the
former Hotel Bel Air in Flamingos was
converted into the Krystal Grand Nuevo
Vallarta property, which just opened, adding
480 guestrooms, and a new convention
center, plus 12 restaurants and bars. There
are also plans for a second Iberostar property
in Litibu with 300 guestrooms; and Grupo
Brisas is currently looking for the
perfect spot to develop a Hotel Nizuc
luxury property.

is already a five-diamond award-winning
property in Cancun and as Los Cabos is
well-known for all things luxury, this was
the perfect match for the brand," says Frank
Corzo, v.p. of U.S. field sales, Palace Resorts. n

TRAVeL
ADVISOR
Corner

Using Social Media Strategically:

It Works If You Work It
Susan Farewell

Ever since "social media" became a
household term, there's been a mass obsession
with getting large numbers-more followers,
more likes, more engagements. It feels like a
popularity contest all the time.
Many agents and agencies slap up posts
and photos just to feed the hungry social
media beast...but to no avail. It's like cotton
candy-makes you satisfied for a moment,
but then it's gone and you're hungry again.
The truth is, unless your agency is doing it
the right way, you're completely wasting your
time and in some cases, may be doing more
harm than good.
Here are some tips to help you have greater
success in reaching the clients you want.
n Start by hitting the re-set button on how
your agency is handling social media. Even
if you fancy yourself a social media whiz, it's
important to evolve with the ever-changing
digital landscape. Take time out to reexamine your objectives, analyze what
works and what doesn't work and re-direct
your efforts.
n Have a senior person on your team handle
social media. While Millennials may be
more digitally aware, this is not the job for
an intern. That said, listen to your young
staffers-their digital street smarts provide
valuable input.
n Try to channel your clients and identify
what their interests and needs may be.
Provide pragmatic advice as well as great
ideas to inspire them.
n Keep standards high. Use high-quality

images (giving credit where credit is due) and
never be sloppy with writing posts
and captions.
n Don't give it all away. Too many agents
freely give away their secrets on social media.
While you want your followers to know you
know places (hotels, etc), give them reasons
to call you.
n Too many agents get caught up in
posting about their own travels and
experiences. While this can show potential
clients how active, interesting, well traveled
or lucky you personally may be, a little goes
a long way and it's quite easy to turn off a
potential client.
n Make it easy to reach you. As wonderful
as social media may be, it's far removed from
the human touch-which is what so many
travelers need when planning trips. In all
your social media efforts, make sure it's clear
that you can be reached by phone or e-mail.
Also respond to comments, engage with
your followers.
n Lastly, stop obsessing about how many
followers your competition may have. It's
more important to have the right people
following you. If you are always posting about
what you do best as an agent-whether it's
adventure trips or cruises-you become a
go-to source. Key is to be there when they're
ready to book a trip. n
Susan Farewell is the owner of Farewell Travels
LLC (FarewellTravels.com), a travel design firm
based in Westport, CT. Follow her on Twitter
and Instagram @FarewellTravels.
december 2017 95


http://www.FarewellTravels.com

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