Recommend January 2014 - (Page 112)
Accommodations at b2 miami downtown.
In 2011, B Hotels & Resorts launched in Fort Lauderdale with its
ﬁrst hotel, B Ocean Fort Lauderdale, with a very speciﬁc goal-
provide an approachable, but stylish lifestyle hotel at a moderate
price point, without compromising sleek design and well-thoughtout amenities, especially for today's tech-savvy traveler. After that
initial hotel opening came another launch, the full-service value
brand b2, with one property in Miami, b2 miami downtown.
"What makes the brand stand out from other hotel brands is the
DNA that we have deﬁned and the signature elements," says Ayelet
Weinstein, CEO and president, B Hotels & Resorts.
"We try to tie the experience to the destination, which you can
see in the different design elements in each of our hotels. You feel
like it's an environment where you belong and it's a treat for you [to
stay there]," she adds.
The brand offers a bevy of complimentary amenities, ranging
from WiFi to iPads on loan, ﬁtness centers and wellness programs.
Guests can also expect to ﬁnd signature elements that span across
the brand's hotels, such as a full-service spa or spa suite; excursions designed around the destination; inviting social spaces; and
a food and beverage program featuring signature restaurants.
The result is a hotel group that doesn't skimp on style. As Weinstein notes, guests don't have to "compromise because of saving
money. The hotels' approachability runs from the design of the
spaces and goes through all of the services."
Your clients only have to make one choice: city or shore?
"The B brand is deﬁned as 'lifestyle without attitude.' The idea with
the brand in general is to come with a fresh, innovative, unpretentious place that we can all enjoy, and something that is very aligned
with our personality," Weinstein says.
The Fort Lauderdale ﬂagship property features 240 guestrooms,
all with a catch-ocean views no matter where you stay in the
building. We checked into a spacious Captivating Curve guestroom
this past summer that captured its nautical surroundings, with
pops of turquoise in the artwork hanging on the walls and pillows,
set against an all-white backdrop and sand-colored carpet.
While we could've spent a weekend lounging in our room, the
Atlantic Ocean views had us longing for the beach, but not before
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stopping by the pool on the way out. The inﬁnity-edge pool is perfect to catch the Florida rays without dealing with the sand, and the
poolside cabanas add a sophisticated touch to the intimate pool
B Ocean is across the street from the beach, so guests aren't
technically beachfront, but since the area is pedestrian-friendly, it's
a quick walk from the hotel to the sand.
B Ocean is also located farther down the road from the other
Fort Lauderdale properties and the boardwalk bars, so it's surrounded by nature. Recommend your clients hop on a bike (a Bcycle bicycle rental stand is located just out front) and pedal along
the promenade or explore the adjacent Hugh Taylor Birch State
Park for a picnic or paddling.
Fort Lauderdale's culinary scene is on the rise, with a bevy of
options nearby, such as Rocco's Tacos, S3 Restaurant, and the
trendy Steak 954 at the W Fort Lauderdale. While guests should
explore what the city has to offer, B Ocean's restaurants are also a
must-try. B'stro on the Beach is perfect for indulging in a breakfast
buffet before starting the day, or for a complimentary glass of wine
and light bites during the 5 p.m. social hour. The sushi restaurant
SAIA, meanwhile, offers oceanfront patio seating and a sleek
interior, with a selection of small and large plates, sushi, and craft
cocktails. Rates at B Ocean start at $299 per night.
Overlooking Biscayne Bay, b2 miami downtown opened last May
as the ﬁrst b2 property in the heart of downtown near Bayside and
the American Airlines Arena.
"With b2, which is the value, full-service [brand], our tagline that
basically represents what the brand is about is 'lifestyle within
reach.' The idea is that you don't need to forgo comfort and style
for price," Weinstein says. "We try to create a very stylish, very inviting environment."
Stepping inside the 243-room hotel, we immediately got that
feeling. The property captures an urban aesthetic playing off of its
surrounding environment, which can be seen in the bustling lobby
that spills into the signature restaurant, Biscayne Tavern.
The b2 brand exudes a more boutique hotel-feel that is ﬁtting for
Miami, with comfortable rooms with a clean and modern design-
12/19/13 10:45 AM
Table of Contents for the Digital Edition of Recommend January 2014
Hotel Desk: Aloft Hotels
Tour Talk: Swain Destinations
Uniworld's Queen Isabel
Delta Air Lines Travel Guide 2014
B Hotels & Resorts
What's New in Las Vegas
Recommend January 2014