Recommend January 2014 - (Page 112)

northamerica B hotels Accommodations at b2 miami downtown. & resorts lane nieset In 2011, B Hotels & Resorts launched in Fort Lauderdale with its first hotel, B Ocean Fort Lauderdale, with a very specific goal- provide an approachable, but stylish lifestyle hotel at a moderate price point, without compromising sleek design and well-thoughtout amenities, especially for today's tech-savvy traveler. After that initial hotel opening came another launch, the full-service value brand b2, with one property in Miami, b2 miami downtown. "What makes the brand stand out from other hotel brands is the DNA that we have defined and the signature elements," says Ayelet Weinstein, CEO and president, B Hotels & Resorts. "We try to tie the experience to the destination, which you can see in the different design elements in each of our hotels. You feel like it's an environment where you belong and it's a treat for you [to stay there]," she adds. The brand offers a bevy of complimentary amenities, ranging from WiFi to iPads on loan, fitness centers and wellness programs. Guests can also expect to find signature elements that span across the brand's hotels, such as a full-service spa or spa suite; excursions designed around the destination; inviting social spaces; and a food and beverage program featuring signature restaurants. The result is a hotel group that doesn't skimp on style. As Weinstein notes, guests don't have to "compromise because of saving money. The hotels' approachability runs from the design of the spaces and goes through all of the services." Your clients only have to make one choice: city or shore? coastal living "The B brand is defined as 'lifestyle without attitude.' The idea with the brand in general is to come with a fresh, innovative, unpretentious place that we can all enjoy, and something that is very aligned with our personality," Weinstein says. The Fort Lauderdale flagship property features 240 guestrooms, all with a catch-ocean views no matter where you stay in the building. We checked into a spacious Captivating Curve guestroom this past summer that captured its nautical surroundings, with pops of turquoise in the artwork hanging on the walls and pillows, set against an all-white backdrop and sand-colored carpet. While we could've spent a weekend lounging in our room, the Atlantic Ocean views had us longing for the beach, but not before 112 january 2014 112-113 NA BHotels.indd 112 stopping by the pool on the way out. The infinity-edge pool is perfect to catch the Florida rays without dealing with the sand, and the poolside cabanas add a sophisticated touch to the intimate pool deck. B Ocean is across the street from the beach, so guests aren't technically beachfront, but since the area is pedestrian-friendly, it's a quick walk from the hotel to the sand. B Ocean is also located farther down the road from the other Fort Lauderdale properties and the boardwalk bars, so it's surrounded by nature. Recommend your clients hop on a bike (a Bcycle bicycle rental stand is located just out front) and pedal along the promenade or explore the adjacent Hugh Taylor Birch State Park for a picnic or paddling. Fort Lauderdale's culinary scene is on the rise, with a bevy of options nearby, such as Rocco's Tacos, S3 Restaurant, and the trendy Steak 954 at the W Fort Lauderdale. While guests should explore what the city has to offer, B Ocean's restaurants are also a must-try. B'stro on the Beach is perfect for indulging in a breakfast buffet before starting the day, or for a complimentary glass of wine and light bites during the 5 p.m. social hour. The sushi restaurant SAIA, meanwhile, offers oceanfront patio seating and a sleek interior, with a selection of small and large plates, sushi, and craft cocktails. Rates at B Ocean start at $299 per night. urban dwelling Overlooking Biscayne Bay, b2 miami downtown opened last May as the first b2 property in the heart of downtown near Bayside and the American Airlines Arena. "With b2, which is the value, full-service [brand], our tagline that basically represents what the brand is about is 'lifestyle within reach.' The idea is that you don't need to forgo comfort and style for price," Weinstein says. "We try to create a very stylish, very inviting environment." Stepping inside the 243-room hotel, we immediately got that feeling. The property captures an urban aesthetic playing off of its surrounding environment, which can be seen in the bustling lobby that spills into the signature restaurant, Biscayne Tavern. The b2 brand exudes a more boutique hotel-feel that is fitting for Miami, with comfortable rooms with a clean and modern design- 12/19/13 10:45 AM

Table of Contents for the Digital Edition of Recommend January 2014

Editor's Notes
Hotel Desk: Aloft Hotels
Tour Talk: Swain Destinations
Uniworld's Queen Isabel
Disney Magic
Delta Air Lines Travel Guide 2014
Egypt Update
Scandinavia Exposed
B Hotels & Resorts
What's New in Las Vegas

Recommend January 2014