Recommend January 2015 - (Page 6)
Welcome to 2015, which, according to many in the industry, is going to
be an amazing year for travel. In fact, during the recent USTOA conference, which took place at the Boca Raton Resort & Club in Florida, we
learned that 95 percent of active USTOA members are conﬁdent that
revenues will increase in 2015. Of that majority, 62 percent forecast "optimistic" to "boom year" growth with sales approaching 10 percent or
more. Adding to that, more than half of those active USTOA members
who responded to the PriceWaterhouseCoopers LLP economic study
that was conducted prior to the conference, stated that they plan to increase staff in 2015. Best part? The travel agent is an "important piece of
the sales chain," said Terry Dale, president and CEO of USTOA.
Me with Martha Troncoza,
So what destinations should you be keeping an eye on in 2015 to conVice President, Air Operations,
Viking River Cruises, accepting
tinue to be an important part of that sales chain? Well, one of the countries
the cruise line's Readers' Choice
that respondents of the economic study noted as an "emerging" country
Award for Best River Cruise Line.
was Cuba, with active members stating that there's a growing demand for
travel to Cuba (in fact, many currently offer people-to-people programs).
And a funny thing happened while I was writing this editor's notes, U.S.-Cuba relations grabbed the
national news outlets' headlines. At press time, it was reported that the U.S. and Cuba are in the
process of establishing diplomatic relations, and that will include easing restrictions on travel-look
for more Cuba coverage on recommend.com.
Other destinations to keep top of mind, according to the USTOA report, were Myanmar-think a
river cruise on one of the many ships that sail the Irrawaddy; Croatia; Iceland; India-look for coverage on this destination in the February issue; Sri Lanka; Vietnam; Cambodia; and Panama. Another
destination that you most certainly should be keeping a close eye on this year is Egypt. During a
roundtable discussion at the USTOA conference, Egypt's Minister of Tourism, H.E. Hisham Zaazou,
noted that 2015 is the year U.S. travelers are going to say yes to Egypt. "2015 will witness a start, not
a full turnaround, but a start," said Zaazou. "The situation in Egypt is favorable." In fact, the enthusiastic minister pointed out that he is "conﬁdent in Egypt. Egypt will be better in the coming period."
Kensington Tours is also being optimistic about Egypt, stating in its travel trends for 2015 report
that "Egypt is back on the bucket list," and noting that "luckily jetsetters aren't yet back 'en masse,'
which means that there are times that travelers can still have the Sphinx, Karnak, Valley of the Kings,
and even the Pyramids of Giza to themselves. In its 2015 top travel trends report, Cox & Kings is, in
fact, calling Egypt a "come back kid," noting that "stunning and majestic locations such as Egypt...
experienced a heavy downturn in [its] vital industry. However, [it is] once again rising back to the top of
many travelers 'must see' lists and quickly." Another of Cox & Kings' "come back kids" is Japan, and
as Cox & Kings states in its trends release, "visiting now can mean better value and fewer crowds."
Our Japan coverage on page 88 focuses on a few destinations within the country that caught our
eye-yes, Tokyo is included, but a couple of the other cities we've highlighted might surprise you.
And speaking of far-off destinations, Cox & Kings' report also notes that travelers are yearning to
reach exotic locales, and "the fact that a locale might be fairly raw or young in its tourism development or infrastructure, offering only primitive accommodations, roads or means of transportation is
no longer a deterrent. It is rich fodder for...bragging rights back home that no one else will have." The
report points to exotic destinations such as Greenland, Sardinia and even Western Australia.
And of course, once travelers reach these destinations, it's not just about checking it off their list;
it's about truly getting immersed in the destination-exotic or not-so plan to scratch beyond the
surface to offer your clients an experience, not just a vacation.
-Paloma Villaverde de Rico
2015 Delta Air Lines
Caribbean, Mexico &
Latin America Guide
In this issue, we've included
the 2015 Delta Air Lines
Caribbean, Mexico & Latin
America Guide, which
highlights what to see, the
best places to stay, and a
signature event in the numerous
gateways Delta Air Lines
serves throughout this part of
the world. From tango lessons
in Buenos Aires to museumhopping in Mexico City, get to
know the destinations Delta Air
Lines ﬂies to in the Caribbean,
Mexico, and both Central
& South America.
6 january 2015
6-7 EDITORS PG.indd 6
E-mail me at firstname.lastname@example.org
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12/19/14 10:54 AM
Table of Contents for the Digital Edition of Recommend January 2015
Hotel Desk Outrigger Resorts
Tour Talk Journeys by CH
The Unexplored Danube River, Explored
2015 Delta Air Lines Caribbean, Mexico and Latin America Guide
Hip & Traditional Japan
South Africa Shines
Recommend January 2015