Recommend June 2018 - 16

traditional hacienda. The gem here is the spa,
which is located inside a cenote and whose
treatments are drawn from the ancient Mayan
culture. The cuisine, too, is spa-minded, with
the chef preparing organic seasonal cuisine
sourced directly from the spa's garden. The
day wraps up in bliss, with a nightcap from
the resort's cellar, which showcases the
world's largest private tequila collection.
chableresort.com

A Passionate Affair

✈

TRAVEL
ADVISoR
Corner

For many of our agent partners, TRS Hotels has become a
go-to brand for honeymoons. These premium adults-only
resorts are redefining contemporary luxury with the all-inclusive
'infinite indulgence' concept, ultra-modern facilities and a
guest-centric focus on personalized service. We're really excited
about the new TRS Coral Hotel opening this October,
where an interconnecting system of canals will allow
honeymooners boat access to all points within the amenity-rich
Grand Palladium Costa Mujeres Resort & Spa complex.
-- Scott Wiseman, President, Travel Impressions

Trade Show Strategies

One thing there is no shortage of at our firm
are invitations to travel trade shows. If we
wanted to, we could be attending one, even
two, every month of the year.
For travel agents, advisors and designers,
these shows are wonderful for building
professional relationships and expanding
knowledge of destinations, suppliers and other
travel products.
But as a boutique travel firm, we simply
don't have the time/staff to do so. As a result,
we've come up with a policy on trade shows
to maximize our time and involvement
with them. Here are our tried-and-true
recommendations:
n Start by having a two-year plan. There are
some shows you'll want to attend annually,
others every other year. Think it through.
Realistically consider just how many your staff
can attend and still stay on top of the day-today demands of selling travel.
n Identify the shows that best suit your
agency's needs. Do you need to up your
knowledge of Australia and New Zealand?
Consider Luxperience. Are you selling a
16 june 2018

"

Secluded bliss at the Mukan Resort near Tulum.

lot of Africa? Look into ILTM Africa,
We Are Africa and Indaba. Are you all
about experiential travel? If so, you should
be attending Pure. Can you benefit by
attending ILTM Cannes where you'll find
suppliers from all over the world under one
roof? If your agency is part of Virtuoso,
Signature, or Traveller Made®, consider
their annual shows.
n Keep abreast of news in trade shows.
Five years ago, Emotions started as a small
show specializing in boutique properties and
experiences in South and Central America.
Last year, they launched a new show in
Barcelona focused on boutique properties
throughout Europe. In 2019, they're
inaugurating Emotions Brooklyn, New York.
n Look ahead. As travel trends shift, it
behooves you to stay ahead of the wave. Are
you seeing an increased interest in Asian
destinations? In parts of the Middle East?
Get in line for those shows.
n Tack days on before or after. While many
trade shows will host buyers for the duration
of their shows only, it's a good investment to

"

At W Punta de Mita, a chic beach resort
located in Riviera Nayarit, the Ignite the
Passion package has the couple having daily
breakfast for two at Venazu, an authentic
Mexican eatery; dining on a sumptuous
7-course dinner at Mesa1, an individual
table located on its own private island with
oceanfront views; getting pampered at the
AWAY Spa with a FUEL massage; accessing
the spa for the hydrotherapy circuit; and
having fun with signature in-room amenities.
They'll also get late check-out at 4 p.m.
Do recommend a lunch of fresh, made-toorder ceviche at the vintage Chevy truck
that's been converted into a beachside bar.
wpuntademita.com n

Susan Farewell

extend your stay for a couple of days to see the
destination itself. And think beyond looking
at hotel rooms. In Sydney, climb the bridge! In
Buenos Aires, go to a tango show.
n Do strategic pre- and post-trips. As
worthwhile as trade shows can be, our very
best selling tools is our knowledge of the
destinations themselves. Most trade shows
offer pre- and post-tours, but you can also
design your own, zooming in on what's best for
your clients.
n Follow through. You can literally have
a hundred meetings in a few days at these
shows and return to your office with your head
spinning. As soon as possible, it's critical to
sit down and organize the many business cards
and notes you took. Otherwise, you may find
yourself constantly trying to remember where
certain hotels were, who you're suppose to
contact, and what was the name of that estancia
you fell in love with and couldn't wait to send
clients to. n
Susan Farewell is the owner of Farewell Travels
LLC (FarewellTravels.com), a travel design firm
based in Westport, CT. Follow her on Twitter
and Instagram @FarewellTravels.
recommend.com


http://www.chableresort.com http://www.wpuntademita.com http://www.FarewellTravels.com http://www.recommend.com

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