Recommend March 2013 - (Page 10)
Guestroom for the Fairmont Jaipur in India.
With the opening of Fairmont Hotels & Resorts’ first properties in
India and the Philippines (in Jaipur and metropolitan Manila, respectively) at the close of 2012, followed by the first Fairmont in Dubai
(Fairmont The Palm on Palm Jumeirah) at the start of 2013, the
luxury hotel brand continues to establish its presence in Asia and
the Middle East. There’s more to come, too: With new hotels scheduled for Jakarta, Bali, the United Arab Emirates, and multiple cities in China—not to mention Eastern Europe and, of course, North
America—Fairmont is expanding its unique brand worldwide.
Exactly what is it that’s distinctive about Fairmont hotels?
• Whether it’s Banff, Boston, or Beijing, guestrooms so successfully
combine high-end luxury, local decor, and technological innovations
that you sometimes spot guests pausing outside their rooms to take
photos. Fairmont hotels’ Willow Stream spas are state-of-the-art.
And Fairmont trains the staffers in every country to offer personalized and—instead of reactive service—anticipatory service.
• Landmark buildings: Many of the world’s great grande dames
carry this brand—The Fairmont San Francisco up on Nob Hill,
Chateau Lake Louise near Banff, Quebec City’s oft-photographed
Fairmont Le Chateau Frontenac, London’s grand old Savoy Hotel, and New York’s fabled The Plaza. Others are newcomers, but
when Fairmont builds a new luxury hotel, the mandate is to create
an instant landmark. For example, A-list architects Arquitectonica
and designers Bent Severin International combined modern and
sophisticated style with Filipino art and materials when they built
the Makati in Manila. Thus, the stylish use of mahogany seeds (embedded in the walls) and abaca laminated glass, give the hotel an
authentically local feel.
• “Authentically local,” incidentally, is a Fairmont mantra. “Every
Fairmont is unique, reflecting its destination and heritage with elegant, distinctive architecture and decor,” says Lori Holland, executive director of public relations for Fairmont’s properties in Africa,
Asia, Europe, and the Americas. But it’s not just design: “Key to a
stay at any Fairmont property worldwide is enriching experiences
that embody the destination, which is why, for example, Fairmont
Jaipur offers tea in the gardens, traditional entertainment and dancing in the courtyard, authentic spa treatments (coming soon), elephant adventures and falconry,” she says. You know those hotels
where once you step inside the lobby you could be in Akron? That’s
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“Authentically local” applies to cuisine, too, as Fairmont’s chefs
favor locally sourced—and sustainable—ingredients.
In keeping with the locally sourced ingredients, Fairmont has practiced sustainability since long before it was fashionable. Fairmont’s
Green Partnership Program involves conserving energy, minimizing
waste, enriching local communities, and finding new ways to “think
globally and act locally.” For an example close to home, the Fairmont Pittsburgh (2010) is such an efficient building and operation
that it has won LEED Gold certification, a notoriously tough achievement. Kitchen waste? This Fairmont uses it to make soap. Really
good soap. And talk about cultural sensitivity: When the building’s
foundation was excavated, Fairmont invited archaeologists to root
around before the concrete was poured. The archaeologists found
7,000 important artifacts from the 1800s, and now Fairmont honors Pittsburgh’s heritage by displaying some of these antique dolls,
dishes, and gadgets throughout the hotel.
One nagging question lingers: Do these green initiatives really
matter to hotel guests? “In a recent survey of 1,200 guests, 62 percent said a hotel’s environmental policies and practices had at least
some influence on choosing accommodations,” reports Holland.
What’s more, she adds, “When provided with the option to participate in a hotel’s green programming, 61 percent said they were very
likely to participate.” No doubt, Fairmont’s smart use of green initiatives to enhance guests’ enjoyment of both the premises and their
surroundings has something to do with this.
loyalty programs and perks
Fairmont’s loyalty program, the President’s Club, also counts stays
at Swissotel Hotels & Resorts and Rafﬂes Hotels & Resorts.
The company announced another neat perk in January: Complimentary local shuttle service in chauffeured BMW vehicles at all
Fairmont properties in the U.S. (They already had this program in
the Canadian Fairmonts.) Want to go really green and/or get some
exercise? Fairmont also offers complimentary use of BMW cruise
bikes at many locations globally.
Like the guest loyalty program, Fairmont’s education and rewards
program for the trade, Famous Agents, includes Swissotel and
Raffles. Agents earn points on booked rooms, member-only offers
(including bonus points), gift cards, perks for clients, online courses,
discounted rates (as low as $59), and partnerships with airlines. ●
Fairmont Hotels & Resorts: (800) 257-7544; fairmont.com
Famous Agents: (866) 326-6875; famousagents.frhi.com
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Table of Contents for the Digital Edition of Recommend March 2013
Editor's Notes/Agent Speak
Hotel Desk: Fairmont Hotels & Resorts
Tour Talk: Travel Indochina
Safaris in Southern Africa
Un-Cruise Adventures in Alaska
Alaska is Celebrating in 2013
"Hard Rock" Chicago-Style: Rock out in the Windy City
Mexico Destination Weddings & Honeymoon Planner
Girldfriends' Getaway at Eden Roc, Miami Beach
Kyushu: The Rising Sun of Japanese Destinations
The New All-Inclusives in Jamaica Claim Their Turf
RIU Punta Cana
Costa Rica: A Trio of Detours
Touring Central & Eastern Europe
Recommend March 2013