Recommend March 2018 - 8

E d it o r 's N o t e s
The focus in this March 2018 issue is on family
bookings-whether it's a traditional family
vacation with parents and kids in tow, or a
multigen family booking, or even a skip-gen trip,
when grandparents and grandkids go explore
the world sans parents. Resorts, cruise lines and
tour operators are truly upping their ante when
it comes to family product, catering to "all in the
family." In the Mexico feature on page 34, F is
for Fun at These All-Inclusives, for example, I've
put the focus on all-inclusives that are constantly
reinventing the onsite activities so that every
member of the family is entertained. Scott Wiseman, Travel Impressions'
president, notes in that piece that "resort brands catering to the family market
in Mexico have really stepped up their game to attract multi-generational
travelers and groups with tons of family-friendly activities such as waterparks,
kids' spas, and a host of unique features."
The Caribbean all-inclusives aren't to be outshined, debuting FlowRiders,
golf programs for the entire family, kid-friendly entertainment, and programs
that help celebrate special occasions, as you'll see when reading the What's
New in Family-Friendly All-Inclusives feature on page 22.
And cruise lines, which many of you book exclusively and which constantly
develop incredibly inventive product that keeps a family entertained while
sailing the high seas, is the focus of the Welcome Aboard-It's Family Time
feature on page 18. We spoke with travel advisor Maureen Leesman to get her
take on skip-gen bookings since CLIA "projected it to be highly popular in
2018 and beyond," and Leesman, a Cruise Planners franchise owner, notes
that she's seen more interest in these bookings, pointing to Alaska as the most
popular destination for the skip-gen and multigen crowds.
What family vacation booking trends are you seeing? Drop me an e-mail at -Paloma Villaverde de Rico

The KENYA Authorized Travel Specialist
(KATS) Program
Recommend has partnered with the Kenya Tourism Board to bring
you the Kenya Authorized Travel Specialist (KATS) Program.
Most visitors to Kenya purchase their travel through travel advisors
and prefer to deal with those that specialize in Kenya, so completing
the program will undoubtedly boost your Kenya sales. Once you
complete the program, you'll receive 2 Continuing Education Units
from The Travel Institute and 12 Continuing Education Credits
from ACTA.
Upon completion of the KATS Program, you'll have access to
THREE elective modules that offer the opportunity for you to dig a
little deeper into this African nation. The Safaris in Kenya elective
module covers the country's various safari circuits, and the Beyond
the Wilderness elective module heads to the country's coast, where
activities such as surfing, scuba diving and skydiving abound. The
Sustainable Kenya module, meanwhile, covers the efforts being
made by Kenya to promote sustainability. You will earn 1 additional
CEU credit for each.
Visit to become a Kenya Specialist.
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And if you want to see what our editors are up to away from the office,
follow them @EdWetschler, @AreanWanderlust & @shedreamstravel
8 march 2018

group publisher/editorial director
associate publisher
managing editor
design/production manager
caribbean editor
cruise editor
web and copy editor/
social media coordinator
contributing writers

director of marketing
marketing manager
ad traffic manager
director of digital production
director of media & engagement

laurel a. herman
terence k. murphy
paloma villaverde de rico
michelle marie arean
janet del mastro
ed wetschler
vivian holley
jessica poitevien
carla hunt, susan farewell,
lane nieset, steve grasso,
geri bain, grisel diaz-ors
andrea f. sper
ali behar
daimee feliz
jorge bastidas
jennifer pichaco

chairman/founding editor hal herman
president/editorial director laurel a. herman
executive vice president gary herman
executive editor paloma villaverde de rico
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Table of Contents for the Digital Edition of Recommend March 2018

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