Recommend May2017 - 15

"We see Artificial Intelligence stepping into this field [travel
agencies] and trying to understand the consumers' profiles, needs
and demands, and trying to self-customize, but we don't see where
we are at the level where this really works. The human brain is a
bigger data warehouse than CRM or any technology could provide,
especially when it comes to sophisticated travel, and therefore we
believe that the more agents can customize what they offer the
more successful they will be."
- Serdar Kutucu, Vice President of Brand, Marketing and Communications, Design Hotels

Cruising into
the Future

The future by Airbus - Passengers
in 2050 can sit back and enjoy the
night sky when traveling to
destinations due to bionic structure
and interactive membrane of the
Airbus Concept Cabin.

Hotel Group, says, "None of us has
a crystal ball." What we can tell
you, though, is that our industry
experts don't believe artificial
intelligence will be able to take over
your jobs anytime soon. Read on
and find out what else is bubbling
in the travel industry, from an even
more in-depth focus on creating
truly customizable vacations via
technology and the human brain,
to using virtual reality to sell your
clients on that vacation to an exotic
locale (did someone say space?).

When it comes to technology within
the travel industry, there's no doubt
that cruising is at the forefront.
They've embraced such cool ideas
as cocktail-mixing robots and 3D
movie theaters; have created smart
technology tools that amplify a
guest's experience; designed virtual
balconies; are using mapping
technology to wow passengers; and
have created viewing pods that
soar above the ship and provide
passengers with a bird's-eye view
of the surrounding ocean scenery.
And there's no stopping the
technological advances, with the
next couple of years seeing the debut
of cantilevered platforms that move
up and down a ship's multiple
decks, as well as multi-sensorial
underwater lounges.
"Cruising is so young and such
a dynamic sector that innovation
will continue, and it's going to
be driven by the wants and the
desires of the consumers," says
Cindy D'Aoust, CLIA's CEO and
president, adding that moving into
the future, there will be more of
an emphasis on customizing and
personalizing the experience based
on the traveler, and technology
will only advance this. "The use of
technology allows each individual

traveler to provide their preferences
and communicate their desires
on what these unique experiences
would look and feel like. Then the
cruise lines would really need to
deliver that personalized experience,
whether you're a grandmother
traveling; you've got children
with you; or you're Millennials on
your first cruise...it's all of those
opportunities to customize the
experience," D'Aoust says. Adds
John Delaney, Windstar Cruises'
president, "Our goal should be to
create that intersection of highly
personalized service with tracking
and technology. Using both people
skills and computer data to not only
know, but also predict preferences.
What flavor creamer or morning
smoothie you like is a given now,
but what active and adventurous
shore excursion might you want to
try next-we will suggest that for
you." Delaney also believes that
cruise lines will embrace the sharing
economy and technology trends that
have proven to be successful models
in lodging and transportation, "such
as Airbnb and Uber. Maybe group
sourcing of shore excursions or a
worldwide museum pass-with all
the innovative minds out there the
possibilities and opportunities
are immense."
may 2017 15



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