Recommend May2017 - 20

"Technology and the
experience economy will
continue to grow and shape
the future of how people
travel. Research tells us that
experiencing life shapes
the Millennial identity.
For them, happiness is
about creating, sharing and
capturing memories through
the experiences that span
the spectrum of
life's opportunities."
- Zane Kerby, President and CEO, ASTA

20 may 2017

essential or resorts will take a very
old school approach, which will
lead to an old school experience,"
says Elite Island Resorts' Heydt.
Adds Barcelo's Perez Sosa, "Even on
a relaxing vacation, today's traveler
wants to be connected at all times,"
with Travel Impressions' Wiseman
saying that, "If you tell people they
don't have a choice, that's a little
risky. I think it's better to give
everyone a choice."

Live Well
Choices or not, a detox vacation
will be an integral part of the
vacation of tomorrow. In fact, says
USTOA's Dale, "We are seeing
an emphasis placed on well-being,
and health," and Miraval Group's
CEO Steve Rudnitsky says that the
wellness vacation is moving toward
"transformative experiences that
improve the mind and spirit. In
the future," he continues, "every
luxury vacation will include a
wellness component. Travelers will
continue to seek out destination
spas for comprehensive wellness
offerings, but we'll start to see
urban properties adding juice bars
and meditation studios in response

to traveler demand." Wellness
vacations have come a long way
from when they first emerged, and
today and into the future, it's going
to become even more prevalent,
with some forecasters predicting
that wellness tourism will grow
50 percent faster than regular
tourism. The future generation of
travelers, or the Gen Z crowd, says
Rudnitsky, "has been raised with a
more holistic approach to health
and wellness, they acknowledge
that factors like sleep and stress
affect their overall health, and they
expect to be provided with wellness
resources when they travel." In fact,
just last year Virtuoso debuted a
wellness community, anticipating
that wellness tourism would be
growing at an accelerated pace. Says
Samantha Hogenson, managing
director of CREST (Center for
Responsible Travel), "as more and
more people become attuned to the
importance of work-life balance,
wellness travel will grow. It offers an
opportunity for true rejuvenation of
mind, body and spirit."
Part of living well is seeking out
sustainable travel options, which,
says Hogenson, are increasingly
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