Recommend May2017 - 27
8. What is the top travel motivation for your clients?
49%
Visiting a new destination
R&R
Seeking out new cultures
15%
12%
Only top responses have been included in this graph.
survey. Many of the participants also
pointed to eco-tourism and culturalfocused vacations, with some of you
noting that clients are seeking "more
immersion in local culture, and seeking
vacations that give back to local
communities; exploring destinations in
smaller groups."
Top Travel Motivation for
Your Clients
Almost 50 percent of those who
participated in the survey said that the
top motivation for their clients to travel
is to visit a new destination, with 15
percent saying that vacationers are still
seeking some R&R when booking their
holidays. That said, exploring the world's
diverse destinations still seems to lure
travelers, with 11 percent of participants
saying their clients are interested in
"seeking out new cultures."
World's Most Popular Regions
The survey also asked which region of
the world was most trending with your
clients, and Europe took the top spot,
with 35 percent of survey participants
saying that their clients are interested
in crossing the Atlantic to explore the
wonders of France, Italy, Spain, the
U.K., etc. That's no surprise given how
TOP
FAMILY
DESTINATIONS
* lorida
* Caribbean
* e i o
* Ala a
* a aii
strong the dollar is against both the euro
and the pound. That said, the tropical
Caribbean islands, with their laid-back
vibe, came in a close second in our
survey, with Asia and Latin America
going neck-and-neck for third place.
Top U.S. & International Destinations
We got a bit more granular and asked
the survey takers which U.S. and
international destinations they thought
would become even more popular in
2018. We got some interesting answers,
including New England and Palm
Springs, although many still pointed to
Alaska and the National Parks as top
draws for vacationers who wanted to
explore their own backyard.
When it comes to international
destinations, Iceland is still holding
its own as one of the world's most
popular vacation destinations in recent
years-with those Northern Lights,
otherworldly landscapes and unspoiled
wilderness drawing your clients in.
Two other far-flung destinations that
participants see an increased demand
for are Australia and New Zealand,
ideal for those adrenaline-junkies. For a
closer, but no less exotic vacation, survey
participants point to Cuba, offering quite
the appeal, and one of those destinations
that insiders recommend travelers
visit now before it gets "spoiled" with
excessive tourism. And, of course, Italy
still remains one of the most popular
European destinations.
TOP
INTERNATIONAL
DESTINATIONS
* I eland
* A ralia
* e ealand
* C ba
* I al
Top Family, Luxury, Wellness
& Adventure Destinations
As part of the survey, we were interested
in learning which destinations for
specific travel niches are gaining interest
among consumers this year and into
2018, and according to the survey,
Orlando, Florida-most notably Walt
Disney World-continues to be one of
the most popular spots for family travel.
In fact, Florida received 112.8 million
tourists in 2016, a 5.9 percent increase
over 2015 and the sixth-consecutive
record year for Florida. Also notably
strong destinations for family travel
are the Caribbean; Mexico; Alaska;
and Hawaii.
When it comes to top luxury
destinations, many of the participants
penned in Italy; the South Pacific;
Hawaii; and Mexico, but they also noted
river and small ship cruising, many of
whose itineraries sail through Europe.
"People will rely more on travel agents for safe, organized travel
experiences and the most up-to-date and reliable information
concerning the global situation."
may 2017 27
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