Recommend May2017 - 45

"Our new multi-brand strategy
will also allow Barcelo Hotel
Group to grow as a hotel
management company in new
markets such as Argentina
and Jamaica."
- Juan Perez Sosa, Sr. Vice President,
Sales & Marketing, Barcelo Hotel Group

Over the next five years, notes Perez
Sosa, "We plan on significant growth
in Latin America and the Caribbean.
The company's new structure has given
us an increased footprint in several
countries, including the brand's first
properties in Aruba and Colombia. Our
new multi-brand strategy will also allow
Barcelo Hotel Group to grow as a hotel
management company in new markets
such as Argentina and Jamaica."
Travel agents are an important part
of this growth. "Barcelo Hotel Group
has rewarded the travel industry and
supported travel professionals via
customized education and rewards
programs, customized training,
familiarization trips, and loyalty and
engagement programs," declares Perez
Sosa. "We are fully committed to
continue investing a substantial amount
in commissions via direct sales from our
travel industry partners."

"I have repeat clients that
love Barcelo Hotel Group
properties. With the recent
expansion and renovations,
the company is sure to stay
up to date with the new
generation, which makes
BHG even more appealing."
- Blanca Rodriguez, Founder,
Prescription for Travel

Occidental Caribe

"The renovations and
multi-brand strategy that
Barcelo Hotel Group
is rolling out will give
the brand even more
awareness and allow it
to be more competitive
in the marketplace as we
move into 2018."
- Michelle Eden, Founder,
Ruby's Travel

CONTACT INFORMATION

Barcelo Hotel Group
Tel: (800) BARCELO
E-mail:
barceloagents-usa@barcelo.com
Website: barceloagents.com
may 2017 45



http://www.barceloagents.com

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