Recommend May2017 - 60
Celebrating 50 Years of Helping Travel Agents Sell Travel
La Colección
The Explorean Cozumel
Did you know that Grupo Posadas,
the umbrella company to the La
Colección brand, is celebrating its
50th anniversary this year? Yep, just
like Recommend it's their Golden
Anniversary, and how are they
celebrating? By expanding, of course.
Mexico's largest hotel company,
according to Rafael Lizarraga, Grupo
Posadas' Chief Commercial Officer,
"will be growing very, very, very fast
over the coming years. The next five
years are going to be very important,
with many new hotels; doubling the
size of the company; penetrating new
markets; and in June or July of this year,
we'll be launching two new brands."
(More on the latter later).
The company, in fact, will be
inaugurating 20 more properties by the
end of this year, and is set to double
its resort offering by the end of this
decade. "By 2020," says Lizarraga, "we'll
have between 280 and 300 hotels both
in city and resort properties." Regarding
the new brands that are set to launch
this summer, Lizarraga says that they
are "for the Millennial market, because
it's important for us to keep penetrating
new segments. They are going to be in
"Posadas has an amazing, client-focused staff that love working with
travel agents and who go the extra mile to reinforce that booking with
the right travel professional can impact/enhance a vacation experience.
Sometimes it's as simple as a handshake; sometimes it's amazing sand
art personalized to that client. Their local teams are amazing partners
to agents." - Mitch Toren, Chief Vacation Engineer, TripGuy Travel LLC
60 may 2017
the lifestyle segment-one geared to
the resort stay, and the other to a city
stay." Additionally, the company will be
opening a 280-room Fiesta Americana
resort in Huatulco next year, notes
Lizarraga, and "we expect to start
construction of a 370-room, beachfront
Grand Fiesta Americana Acapulco at
the end of this year that will be located
in Acapulco Diamante." And when
Lizarraga says the company will be
growing by leaps and bounds, he means
it-next year will see the opening of
the 135-room Live Aqua Urban Resort
San Miguel de Allende and the 145room Grand Fiesta Americana Oaxaca.
Spotlight on La Colección
Made up of resorts located in Mexico's
most popular beach destinations, the
resorts that make up La Colección
brand, which debuted last October,
can be found throughout Mexico-
Cancun, Riviera Maya, Los Cabos,
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