Recommend May2017 - 61

"The next five years are going
to be very important, with
many new hotels; doubling
the size of the company;
penetrating new markets; and
in June or July of this year,
we'll be launching two
new brands."
- Rafael Lizarraga,
Chief Commercial Officer, Grupo Posadas

Acapulco, Puerto Vallarta, Playa
del Carmen, Cozumel and Kohunlich
in Chetumal.
Through the rebranding, "we wanted
to show the warmth of the Mexican
service; our nature; the culture we
have here in Mexico, and specifically
our people here at our resorts. That
was how La Colección was born," says
Lizarraga. La Colección distinguishes
Grupo Posadas' beach resorts apart
from the hotel company's other 200
properties throughout Mexico, and
encompasses an array of vacation
options-everything from familyfriendly and adults-only all-inclusives to
exclusive European plans. Within the
La Colección group, you'll find distinct
resort brands: Live Aqua, Grand Fiesta
Americana, Fiesta Americana Hotels
& Resorts, and The Explorean by
Fiesta Americana.
A recent project was the renovation
of the Fiesta Americana Condesa
Cancun All Inclusive. "That's one of
our key resort properties. Since it's one
of our flagship properties-not just for
La Colección, but for Grupo Posadas
as a whole-it's very important for
us to keep it updated, so we invested
approximately $30 million in the
renovation that touched all guestrooms
and some of the public spaces. It now
offers a very modern decor," and there's
now faster WiFi connection. "We are
very happy with the renovation."

Live Aqua Boutique Resort Playa del Carmen

Grand Fiesta Americana Puerto Vallarta All-Inclusive Adults Only

"There are so many projects under
La Colección," says Lizarraga, including
the aforementioned Grand Fiesta
Americana Acapulco, and the opening
of "an Explorean in Tulum by August or
September of 2018."
During this 50th anniversary for
Grupo Posadas, "we are very happy
and very proud of our company," says
Lizarraga, "and we are very excited
because we will continue to grow very
fast and very aggressively."

"Posadas is very supportive
of travel agents, and the new
branding, La Colección,
provides a variety of resorts
for our clients, giving them
unique experiences for each
type of traveler."
- Kim Goldstein,
Travel Consultant, Journeys Inc.

CONTACT INFORMATION

La Colección
Tel: (800) FIESTA1
Website: lacoleccionresorts.com
may 2017 61



http://www.lacoleccionresorts.com

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