Recommend May2017 - 71

"When Sandals first announced
its tranquility soaking tubs and
backlit mirrors, I wondered if
that was really important, but
Adam [Stewart] saw it coming.
When you sit with a couple and
show them comparative room
photos, newer, more modern
rooms speak to them. Younger
couples these days want that
WOW factor."
- Terri Flood, Owner, Escapes Unlimited

Royal Barbados in December, which
will offer 'stay at one, play at two'
privileges with Sandals Barbados,
we've got tremendous momentum."
Last year Sandals Royal Caribbean
debuted its Over-the-Water Villas
in Montego Bay, and it has added
12 new ones. Nine Over-the-Water
Bungalows will debut at Sandals
Grande St. Lucian in May, and
yet more will appear at Sandals
South Coast, a relaunch of Sandals
Whitehouse European Village & Spa
with innovations such as hammocks
suspended over the water, an oceanbased swim-up bar, and an over-thewater wedding chapel with a glass
floor aisle.
"Sandals Montego Bay, our flagship,
has been completely renovated," says
Stewart. "It started last year with
Beachfront Millionaire and Romeo &
Juliet suites, and soon you'll be able to
book Water's Edge Honeymoon Walkout
Club Level Rooms with Patio Tranquility
Soaking Tubs and Oceanfront Swimup Butler Suites with Patio Tranquility
Soaking Tubs."
Sandals LaSource St. Lucia, set to
begin this year, will offer 350 rooms
and suites including all-butler swimup Rondoval Suites, a first for Sandals.
This will bring Sandals' room count in

Sandals South Coast

Saint Lucia to over 800, and guests will
enjoy play-at-four privileges.
Stewart describes the recently
introduced LIV+ program as "a series
of limited-edition events and activities
centered around music, culture,
sports, cuisine, voluntourism, and
social interests." Other innovations
include upcoming enhancements to
the destination weddings programs and
to Beaches' partnership with Sesame
Workshop. He added, "AC Hotels
by Marriott, a design-driven, lifestyle
brand, will open in Kingston in 2019."
With all these developments, where
will Sandals be in, say, five years? "We'll
continue to expand and innovate,"
declares Stewart. "We'll bring our
brands to more destinations in the
Caribbean and beyond, introduce
new partnerships and opportunities
that thrill everyone from brides and
grooms to grandparents hosting a family
reunion, and continue to seek the
support and advice of our travel agent
partners. As we do now, we expect to
lead the all-inclusive category.

"True luxury is about exceeding
expectations, and as we continue to
innovate, we're thinking more and
more about customization. We'll
continue to anticipate our guests' needs
so we can deliver experiences that are
unique and memorable."

"We never claimed to have
invented the all-inclusive
concept, but we have elevated it,
and in doing so, we created
a market hungry for luxury
all-inclusives."
- Gordon "Butch" Stewart, Founder and
Chairman, Sandals Resorts International

CONTACT INFORMATION

Sandals Resorts International
Tel: (800) SANDALS
Website: sandals.com
may 2017 71
http://www.sandals.com
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