Recommend May2017 - 72

Celebrating 50 Years of Helping Travel Agents Sell Travel

Seabourn
What the Future Holds

"Seabourn understood from the very
beginning that guests should never
be viewed as passengers," says Chris
Austin, the cruise line's senior v.p. for
global marketing and sales. "Rather
they are members of a select society,
sharing travel experiences together in
a relaxed, club-like atmosphere only
available on a smaller luxury ship."
Austin notes that since the cruise
line's inception, this spirit of "carefree
hospitality" included meals and a
selection of spirits in the fare price.
While the freedom of choice is new for
some cruise lines, Austin says that "the
freedom of choice has been a part of the
Seabourn experience since the outset,"
as guests could dine where they wished
and sit with whom they liked.

The Seabourn Cruiser

Who is the Seabourn guest? Well,
Austin describes them as "some of
the most interesting, accomplished
people you could meet. They like to
travel in style, and they like the ultraluxury hotel ambiance and style that
Seabourn offers them. They are affluent
and adventurous travelers who want
the 'best of the best' in all they do.
Seabourn's guests have come
72 may 2017

to expect and require impeccable,
intuitive personalized service in an
ultra-luxury, but club-like setting,
visiting unique harbors and key ports
around the world."
The cruise line reaches this market
by blending "the qualities of iconic
destinations with a sophisticated,
upscale environment better than
anyone in the ultra-luxury segment,"
points out Austin. "That synergy of
place and experience, both on and off
the ship, is the result of tireless effort
to bring our guests a travel experience
second to none, all delivered in an allinclusive environment."

"Seabourn is surely leading the
way in a much needed change
to broaden the demographics
among the smaller luxury
cruise ships and to introduce
the upscale cruise experience...
to a younger consumer!"
- Marcella Rappoport,
Executive Vice President,
Ovation Travel Group & Ovation Vacations
A Virtuoso Agency

"We just took delivery of Seabourn
Encore last December and we will
introduce the new Seabourn Ovation in
spring 2018," says Austin.
"This year is a somewhat historic
year for Seabourn. Our fleet grew to
four ships with the christening of
Seabourn Encore in Singapore this past
January. In other enhancements, the
entertaining production show 'An
Evening With Tim Rice' will be playing
in Grand Salons across our fleet by this
summer; The Grill by Thomas Keller
will be added to Seabourn Odyssey and
Seabourn Sojourn by the end of the year;
Spa and Wellness with Dr. Andrew
Weil will also roll out across the fleet by
the end of 2017; and our optional, forcharge Ventures by Seabourn excursions
program will be available fleet-wide by
the end of this year."

Seabourn + The Travel Agent

According to Austin, "Seabourn has
built an enviable partnership with
travel professionals around the world,
developing a business partnership
that is mutually beneficial. Travel
professionals trust Seabourn in
delivering experiences that exceed
their clients' expectations while
also delivering the tools, programs
and innovation to help the travel
professional grow their business.
"Each and every day we seek to do
the right thing, and are laser-focused
to support our partners growing their
business. We'll give your clients an
exclusive place to feel at home while
on board, take them places they have
always wished they could visit, help
them learn from respected experts, yet
they only have to buy one plane ticket
and unpack their luggage once."

CONTACT INFORMATION

Call your Seabourn Business
Development Manager at (866) 7555622 for additional information.
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