Recommend October 2014 - (Page 52)
CRYSTAL
SERENITY
onboardreview
S E P T E M B E R 2 0 14
vivian holley
The refreshed Lido Cafe.
It's a given that when we're wild for a product just the way it is,
we're wary of change. Yet, change comes...and sometimes we
love the product even more. So it is with Crystal Cruises, where
staffers report positive feedback in regard to recent happenings,
including its 2012 transition to "all inclusive"-a policy that
continues to pick up steam in the seagoing picture.
Treasured for its traditional values by legions of rock-solid fans
(on any given cruise, a third to half of the passengers have sailed
with Crystal before), the luxury line finds that guests are embracing
a fresh breath of salt-tinged air-alterations that render Crystal as
classically elegant a cruise experience as ever, but with
contemporary sensibilities.
Checking out the changes on a Rome-to-London itinerary with
stops at Porto Venere, Monte Carlo, Barcelona, Gibraltar,
Lisbon, Oporto and Bordeaux (12 days; $4,420 pp), Recommend
explored Crystal Serenity's comprehensive $17 million redesign
of last year that shows off industry firsts ranging from living walls
of greenery to allergy-friendly staterooms. In recent years, more
than $100 million altogether has gone into new looks aboard both
Crystal Serenity and Crystal Symphony, leaving them with
not only cutting-edge digital and electronic enhancements but an
of-the-moment style as hip and chic as any that clients are likely to
encounter in, say, the Hamptons or the South of France.
52 october 2014
52-55 CR Crystal.indd 52
As for "all-inclusive," it translates to complimentary fine wines
(look for a list of impressive offerings on daily menus) and premium
spirits throughout the ship, open bar service in all lounges, and
pre-paid gratuities for the housekeeping, bar and dining staff.
Says Thomas Mazloum, Crystal's executive v.p., "We've always
been a company that's focused on product evolution and
introducing new ideas every year. Over the last 10 years, our
demographic has changed dramatically and multi-generational
travel has exploded. For 2015, we're offering shorter cruises for
those who can't be away for long, while planning a proper World
Cruise-a complete circumnavigation of the globe to mark our
25th anniversary-for our loyal base of repeat clients."
Mazloum continues, "We've made a strong effort to reach out to
new cruisers, and we've gone from 5 to 25 percent in international
business over the last decade." (On this voyage, the mix included
passengers from the U.S., the U.K., Canada, Australia, Japan,
Russia and Mexico.) An evolving demographic, he notes, has led to
such fresh options for 2015 as more afternoon outings in the shore
excursion lineup for those who don't wish to start their vacation
days with an early-morning tour, and aboard Crystal Symphony, a
new Fitness Garden for exercising outdoors.
Agents, you can assure your Crystal-loving clients that their faves
are still going strong as well, backed by acclaimed service via one
recommend.com
9/24/14 10:22 AM KOBE 2014
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Table of Contents for the Digital Edition of Recommend October 2014
Editor’s Notes
Waldorf Astoria Hotels & Resorts
Who is Today’s Luxury Client?
New Upscale Hotel Offerings in the U.S.
Tahiti: Blue Lagoons, White Beaches & Black Pearls
I’ll Have a Brunello After My Facial
Guadeloupe Islands Travel Planner
Silver Spirit
Crystal Serenity
Five High-End Stays
Morocco: Gem-Filled Destination
Ah the Spas, Latin America-Style
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