Recommend September 2016 - 19

Celebrity Cruises is offering a Summer Camp at Sea program that gives kids the option of creating a short film while on board the Celebrity Equinox. Cruise Onboard Fun Made for Gen Z & Their Families Paloma Villaverde de Rico Cuddling Time Carnival has debuted a Build-A-Bear Workshop At Sea program that will roll out aboard the Carnival Dream and is expected fleetwide aboard all 25 Carnival ships by summer 2017. "Our new Build-A-Bear partnership," says Perez, "is designed to appeal to the all-important family market, particularly Gen Z. This generation enjoys self-directed and customized experiences that reflect individuality. With Build-ABear, children can go in and customize their selected bear or other furry friend with a variety of outfits and accessories. And each plush toy comes with its own 'birth certificate,' complete with its name and date he or she was created. Additionally, the bears have their own 'voice' via a recordable sound chip with kids recording their own special message." The cruise line will be setting up pop-up workstations located within Camp Ocean facilities, and there'll be Build-A-Bear At Sea parties held each cruise. Summer Camp...at Sea? The way Celebrity Cruises spins it, why not? They've introduced what they call "the most unique Summer Camp at Sea" offering enriching activities such as iTake, which is currently offered on board, but by summer 2017 will have a more robust program, and " Travel opens us up as human beings, and family travel specifically is important because it exposes children to other cultures and the lessons that lie therein. " Gen Z. You've heard of them, I'm sure. They're the generation that's coming fullforce right after the Millennials. They're still kids, for sure, but they already play a major role in family vacation decisions, especially when it comes to a cruise vacation. In fact, there's a reason this year's Seatrade conference program featured a session titled, "Move Over Millennials: How Gen Z is Reshaping Expectations." Ask Rick Sasso, recently named chairman of MSC North America, about Gen Z's impact on vacation planning and he says, "They often play a significant role when it comes to deciding their family's vacation. Many families will sit down as a group-particularly those with children of varying ages-to find a vacation that will satisfy the needs of everyone." Adolfo Perez, v.p. of sales & trade marketing for Carnival Cruise Line, adds that "research indicates that 95 percent of parents consult their kids when making purchases for them, and 69 percent check with their kids when buying products and experiences for the entire family. Gen Z is highly engaged and is certainly impacting the decision-making process for their families." So, we've gathered up a few onboard treats that will delight the Gen Z crowd (and the Millennials, Gen Xers and Baby Boomers won't be disappointed either). Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises updated camera and computer equipment. Kids will be going on a digital scavenger hunt or have the option to create a short film. Children ages 9 to 11 that love geography, meanwhile, can dive into the Lonely Planet-based activity. It's broken up into three sessions and allows kids to design their own nation from scratch-everything from designing the flag and setting the government standards to planning the geography of the land. There's also Recreation Nation, powered by Celebrity's Fun Factory for Life database, as well as the Wanderlust at Sea for teens ages 15-17-an interactive gameshow that exposes teens to travel, adventure and cultural curiosities with the help of video content supplied from Lonely Planet bloggers/vloggers. Topping off the list september 2016 19

Table of Contents for the Digital Edition of Recommend September 2016