Recommend September 2010 - (Page 12)

agent speak to cut or not to cut There are so many informative articles in your magazine, that I am constantly ripping out pages for reference...but therein lies the problem. Many times I need to copy the opposite page because I want articles from both sides of a page because they will be filed in separate categories: .i.e. cruises and hotels. Is there a way you can have the advertisers only be on one side and the articles be on another? This would make things so much easier for me. Please keep up the good work in having wellwritten articles that seem to have information that I would have never found by just “googling.” Thank you. Barbara A. Clark Luxury Travel Services, LLC Greenfield, WI Lorri Robbins, Recommend’s publisher, responds: Thank you for your note, but because of advertising restrictions, our layouts have to remain the way they are now. One thing that might help, so you don’t have to rip pages and copy them, is if you go to, you’ll find the digital version of every issue. So, for example, since you ripped and copied most of July, you could go to’s home page, click digital version, go to the table of contents, pick the story or page number that you want to copy, and just print those pages. Thanks again, and enjoy! W editor’s notes Welcome to our annual family travel issue. According to the U.S. Travel Association, U.S. families take on average, 4.5 leisure trips per year, a virtual gold mine for travel agents. What has added even more potential profit in the family market is the requirement for passports for travel to Mexico, the Caribbean and Canada—a positive move for more family sales to other international destinations and it shows. As you’ll see in this issue, family travel product seems to increase every year with more and more hotels, resorts, and tour operators enlarging their family travel programs and itineraries. Africa family travel, for instance, is growing by leaps and bounds and even family travel to China is enjoying an uptick. Tour operators to Latin America are also offering more and more, as you’ll see in our Latin America feature. The same is happening in just about every other place in the world, and we’ve got up-to-the-minute information on all of this right here. the saint lucia travel agent specialist program We’ve got a major program for you in this month’s issue as well as online—The Saint Lucia Travel Agent Specialist Program, an in-depth education program that covers just about everything you need to know to sell this beautiful Caribbean paradise. In addition to important tips on wedding and romance options, as well as Saint Lucia’s culture and history—not to mention things to do on the island—we’ve also presented a thorough listing of accommodation and dining options, giving you plenty of sales information for your clients. In addition to receiving Travel Institute credits, course graduates can become eligible for a comprehensive range of incentives, including FAM drawings, promotions, discounts and direct consumer access through the Specialist Finder on the Saint Lucia Tourist Board website. kenya tourist board’s webinar series If you haven’t heard about it yet, we’d like to invite you to tune in to the remainder of this series and hear from some of Kenya’s most important tour operators. Here’s what’s left: Sept. 9 - Kenya: Coastal Regions and Beaches (Ker & Downey); Oct. 5 - Kenya: Wildlife (Swain Tours); Nov. 4 - Kenya: Adventure (African Travel, Inc.); Dec. 2 - Kenya: Eco-tourism and Conservation (Big Five Tours & Expeditions); Jan. 11, 2011 - Kenya: Special Interest and Voluntourism (Micato Safaris); Feb. 8, 2011 - Kenya: Culture, History and Heritage (Go Ahead Tours) and March 8, 2011 - Kenya: Overview and Summary (SITA World Tours). To register, go to best agent magazine resource I just wanted to let you know that I think Recommend is the best agent magazine resource in the market! I love the onsite reviews. One aspect of the magazine which I think rates you above the competition is the writing style: nice and concise; informative and to the point. I can’t be bothered with the other magazines anymore. They are just annoying fluff. You read an entire, long article and when you are done you cannot remember any specifics. I am always gleaning restaurant and sightseeing info to pass on to my clients so I can speak like I have just been to the destination. Like my slogan says, ‘“Like talking with a friend who has been there.” Keep up the good work! Julie Bortnick Fayway Travel Elkins Park, PA special marival travel agent promotion The Marival Residences & World Spa in Nuevo Vallarta in Mexico’s Riviera Nayarit, combines luxury accommodations and services with over-the-top included activities, making it an unsurpassed all-inclusive value. Now, it’s also offering a not-to-be-missed Serious Agent Bonus Program that includes a $100 cash bonus for every booking, as well as a free stay for yourself and one guest after just one booking. They’re sweetening the pot even more by offering 50 grand prizes of $1,000 each—a “serious” offer, indeed. For more information on this generous program, go to next month In keeping with our oh-so-classy publication, it’s time again for our luxury & spa issue, where we highlight the best of the oh-so-chic travel product. We’ll be featuring everything from highend stays in Latin America, to luxury stays in Kenya, as well as an onboard review of Crystal Cruises’ Serenity. Finally and certainly not least, you’re going to love our Riviera Nayarit Travel Planner, an invaluable sales tool you’re going to want to keep handy. In the meantime, have a great read.—Rick Shively Responses, opinions and comments are welcome at Recommend reserves the right to edit letters submitted to Agent Speak. 12 september 2010

Table of Contents for the Digital Edition of Recommend September 2010

Editor's Notes/Agent Speak
Hotel Desk
Tour Talk
Norwegian Epic
Holland America's Nieuw Amsterdam
Ocean Club Resorts, Turks & Caicos
10 Great Family Resort Stays
Saint Lucia Travel Agent Specialist Program
Stay Awhile: Great Family Escapes
Touring Latin America: Calling All Explorers!
Montreal—"Oh, the Places You'll Go!"
Hawaii: Mahalo to Condo-Hotels
The Beaches of Fort Myers & Sanibel
The Wizarding World of Harry Potter
Unforgettable Safaris
The Wonders of China
Christmas Tours

Recommend September 2010