Destinations Magazine - January/February 2018 - 16

FAST LANE | OPERATOR PROFILE | Behind the scenes of the most successful operators

Silverado Stages
Putting the West on wheels

W

16

DESTINATIONS

/ JANUARY-FEBRUARY 2018

PROSPECTUS
Operator
Silverado Stages
Locations
10 terminals in Arizona, California,
and Nevada
Headquarters: Phoenix, Ariz.
Services
Charters, tours, scheduled fixedroute, shuttles, limousines
Website
www.silveradostages.com
Phone
(888) 383-8109

handle two or more territories requires
investment in new equipment and additional personnel. New procedures in the
field and inside the control center-plus
development and testing of those procedures-are also costly."

COURTESY OF SILVERADO STAGES INC.

hen Jim Galusha
Silverado Stages
acquired Silverado
has 10 terminals
Stages in 2003 and
in the western
U.S.
merged it with a
company he started in 1998, the combined
fleet of both companies was 24 buses.
Today, the company is one of the largest
motorcoach operators in the Western
United States-and Galusha is as invested
as ever in keeping his team moving
forward. "I'm an early riser," he admits,
"starting my day at about 4 a.m. and sitting
at the computer until about 8 a.m., drinking coffee and firing out emails to my staff.
Our 24-hour centralized control center
in Phoenix controls the activities of our
approximately 350 vehicles in the field,
and I review and comment on each of their
thrice-daily activity reports.
"My management staff is accustomed
to waking up to my early morning emails.
They do give me a hard time about
them," Galusha chuckles, "but that quiet
time in the morning gives me a chance to
review performance and keep the comhave to go out into a new market area,
pany pointed in the right direction." 
which usually requires a new operating
In recent years, that direction
base in that area. That can be extremely
has included growth involving both
costly. Usually that area is already being
traditional mergers and an approach
serviced by a bus company. When you go
to regional expansion that Galusha
in and set up an operation of your own,
believes is unusual in the industry.
you compete with an
"Silverado's consoliexisting operation,
dated operating model
"Silverado's
which results in lower
is fairly unique," he
consolidated
pricing, lower profits.
says. "It has had some
operating model is
That often doesn't
unexpected costs in
fairly unique in this make economic sense.
getting where we are
industry. It has had
So you don't grow."
today, but it's been
some unexpected
The Silverado
highly beneficial.
Stages
solution is to
Further development
costs ... but it's been
establish
what it calls
of that model will
highly beneficial."
secondary
terminals
keep us competitive." 
-JIM GALUSHA
that can run with minGalusha explains
imal staffing. "If you
that most bus compadon't have to fully staff a new area, you
nies are relatively small, running 10-20
can reduce your costs significantly. Of
buses out of a specific location. In those
course, you still have costs: Developing
situations, he points out, "the barriers
a dispatch or control center that can
to growth are significant. To grow, you


http://www.silveradostages.com

Table of Contents for the Digital Edition of Destinations Magazine - January/February 2018

U.S. Space & Rocket Center
The George W. Bush Presidential Center
Enter the World of Miniatures
'Space’ Tours Take Off
South Florida Parks Rebounding After Hurricane Irma
Silverado Stages
ABA Gives Back During Marketplace
Heroes of the Industry
Meet the New Faces at ABA
Outdoor Adventures in Big Cities
ABA Strategic Plan
Tour Stop: Southern Appalachian Sampler
City Guide// OMAHA
Travel Resource: Charlotte
Travel Resource: Louisville
Equipment & Services Guide
Destinations Magazine - January/February 2018 - bb1
Destinations Magazine - January/February 2018 - bb2
Destinations Magazine - January/February 2018 - Cover1
Destinations Magazine - January/February 2018 - Cover2
Destinations Magazine - January/February 2018 - 1
Destinations Magazine - January/February 2018 - 2
Destinations Magazine - January/February 2018 - 3
Destinations Magazine - January/February 2018 - 4
Destinations Magazine - January/February 2018 - 5
Destinations Magazine - January/February 2018 - 6
Destinations Magazine - January/February 2018 - 7
Destinations Magazine - January/February 2018 - 8
Destinations Magazine - January/February 2018 - U.S. Space & Rocket Center
Destinations Magazine - January/February 2018 - The George W. Bush Presidential Center
Destinations Magazine - January/February 2018 - Enter the World of Miniatures
Destinations Magazine - January/February 2018 - 'Space’ Tours Take Off
Destinations Magazine - January/February 2018 - 13
Destinations Magazine - January/February 2018 - South Florida Parks Rebounding After Hurricane Irma
Destinations Magazine - January/February 2018 - 15
Destinations Magazine - January/February 2018 - Silverado Stages
Destinations Magazine - January/February 2018 - 17
Destinations Magazine - January/February 2018 - ABA Gives Back During Marketplace
Destinations Magazine - January/February 2018 - Heroes of the Industry
Destinations Magazine - January/February 2018 - Meet the New Faces at ABA
Destinations Magazine - January/February 2018 - 21
Destinations Magazine - January/February 2018 - Outdoor Adventures in Big Cities
Destinations Magazine - January/February 2018 - 23
Destinations Magazine - January/February 2018 - 24
Destinations Magazine - January/February 2018 - 25
Destinations Magazine - January/February 2018 - 26
Destinations Magazine - January/February 2018 - 27
Destinations Magazine - January/February 2018 - 28
Destinations Magazine - January/February 2018 - 29
Destinations Magazine - January/February 2018 - ABA Strategic Plan
Destinations Magazine - January/February 2018 - 31
Destinations Magazine - January/February 2018 - 32
Destinations Magazine - January/February 2018 - 33
Destinations Magazine - January/February 2018 - Tour Stop: Southern Appalachian Sampler
Destinations Magazine - January/February 2018 - 35
Destinations Magazine - January/February 2018 - 36
Destinations Magazine - January/February 2018 - 37
Destinations Magazine - January/February 2018 - City Guide// OMAHA
Destinations Magazine - January/February 2018 - 39
Destinations Magazine - January/February 2018 - 40
Destinations Magazine - January/February 2018 - 41
Destinations Magazine - January/February 2018 - Travel Resource: Charlotte
Destinations Magazine - January/February 2018 - 43
Destinations Magazine - January/February 2018 - 44
Destinations Magazine - January/February 2018 - 45
Destinations Magazine - January/February 2018 - 46
Destinations Magazine - January/February 2018 - 47
Destinations Magazine - January/February 2018 - 48
Destinations Magazine - January/February 2018 - 49
Destinations Magazine - January/February 2018 - 50
Destinations Magazine - January/February 2018 - 51
Destinations Magazine - January/February 2018 - 52
Destinations Magazine - January/February 2018 - 53
Destinations Magazine - January/February 2018 - 54
Destinations Magazine - January/February 2018 - 55
Destinations Magazine - January/February 2018 - 56
Destinations Magazine - January/February 2018 - 57
Destinations Magazine - January/February 2018 - Travel Resource: Louisville
Destinations Magazine - January/February 2018 - 59
Destinations Magazine - January/February 2018 - 60
Destinations Magazine - January/February 2018 - 61
Destinations Magazine - January/February 2018 - 62
Destinations Magazine - January/February 2018 - 63
Destinations Magazine - January/February 2018 - 64
Destinations Magazine - January/February 2018 - 65
Destinations Magazine - January/February 2018 - 66
Destinations Magazine - January/February 2018 - 67
Destinations Magazine - January/February 2018 - 68
Destinations Magazine - January/February 2018 - 69
Destinations Magazine - January/February 2018 - 70
Destinations Magazine - January/February 2018 - 71
Destinations Magazine - January/February 2018 - 72
Destinations Magazine - January/February 2018 - 73
Destinations Magazine - January/February 2018 - 74
Destinations Magazine - January/February 2018 - Equipment & Services Guide
Destinations Magazine - January/February 2018 - 76
Destinations Magazine - January/February 2018 - 77
Destinations Magazine - January/February 2018 - 78
Destinations Magazine - January/February 2018 - 79
Destinations Magazine - January/February 2018 - 80
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