Destinations Magazine – November/December 2019 - 24

and product planning at Motor Coach
Industries (MCI), a motorcoach manufacturer in Des Plaines, Ill. "Not only is
it a safety item, but it helps improve fuel
economy and efficiency, as well."
Collision Mitigation Systems
The same radar that's used for ACC can
also help drivers avoid crashes. When
a collision mitigation system (CMS)
detects an imminent collision, it warns
the driver. If the driver doesn't take
action, the system takes over to slow the
coach. "We've had that on our coaches
in different ways, shapes, and forms for
about five years," says Maitland. "And
we're now on version 3.0 of advancement.
So this year, for example, the coach is able
to detect a stationary vehicle, meaning
a car has stopped in the road in front of
you. Prior generations were only able to
detect moving vehicles. Only recently did
they get smart enough to understand the
difference between a stationary vehicle
and other objects."

However, Herr is finding that some
operators run into issues when they
think of such systems as "set it and
forget it." But isn't that what automated
systems are all about? Not exactly, says
Herr. "What we've found is that proper
maintenance, proper parameter settings, and training are the key," he says.
"They're called driver assistance systems
for a reason."

A First-Class Ride

Coach trips are about more than getting
from point A to point B-passengers
want to get there in comfort and style,
and motorcoach operators are making
it happen. "Passenger expectations have
evolved, and today's motorcoaches must
adapt to attract ridership," says Zacharie.
"People expect the same comfort they get
in their personal vehicles: luxurious seating
configurations, ample space, personalized
entertainment, and connectivity."
Some of the technologies that are helping to make this a reality include:

Tire Pressure Monitoring Systems
Augmented and Virtual Reality
"Proper maintenance, proper parameter
Virtual reality (VR) takes you out of
settings, and training are the key," Matt
your own reality and submerges you in
Herr, chair, Vehicle Technical Operations
a new experience using a headset. Some
Committee at the Bus Industry Safety
motorcoach transportation companies,
Council and
such as the German
fleet manager at
brand FlixBus,
Executive Coach,
are offering VR on
says of automated
long-distance trips
systems such as
to keep passengers
tire pressure monentertained and to
itoring systems
help them experience
(TPMS).
their destination
Safety starts
before they even get
from the ground
there. FlixBus VR
up, says Herr.
headsets have games,
TPMS track tire
travel, and cinematic
pressure and
experiences, letting
temperature and
passengers play basalert the driver
ketball or even float
-Thom Peebles, vice president
if the numbers
through space while
of marketing, ABC Companies
fall outside safe
on the road.
parameters. "We
With augmented
use [the brand] SmarTire here in our shop, reality (AR), on the other hand, you're
and the system has been extremely benefi- in your current reality visually, but appcial to us as an operator," says Herr.
based overlays add to the experience.

"Adaptive cruise control
gives a good driver
another layer
of protection."

24

DESTINATIONS

/NOVEMBER-DECEMBER 2019

MCI
demonstrates
the advanced
driver assistance
systems on a
stationary coach
at a motorsports
park in Atlanta.

There are already apps that incorporate
AR to show tourists what London
landmarks looked like 100 years ago, for
example, or that let museumgoers learn
about exhibits from historical figures.
According to Washington, motorcoach
operators can use AR to create similar
activities for passengers.
LED Lighting
Proper lighting is crucial for passenger
comfort, but with the right tech, it can
reach beyond comfort to actually enhance
the travel experience. For example, programmable, variable interior LED lighting
packages offered as an option on MCI's
J-Series models are easy to control, making them perfect for branding purposes.
"You can change the color of the light," says
Maitland. "For example, if you're a sports
team and your color is red, you could use
the red lights." This helps passengers
get into the spirit of the trip, whether
they're traveling with a team, university,
or business.
Wi-Fi, Outlets, and USB Charging Ports
These niceties make motorcoaches feel
more like airplanes than buses and make
passengers feel like they're riding in
luxury. These features are becoming more
and more ubiquitous as passengers use
their own cellphones, tablets, and laptops
for work and entertainment on trips.
"They've gone from a novelty to things
that come standard in many coaches,"
says Peebles.



Destinations Magazine – November/December 2019

Table of Contents for the Digital Edition of Destinations Magazine – November/December 2019

13 Architectural Gems
Living Life to the Fullest
Going Green
Marketing 101
Custom Fit
How to Have a Successful Marketplace
ABA Foundation Live & Silent Auction
ABA Gives Back
2020 Marketplace Offers Top-Notch Education
The Drive to New Technology
Tour Stop: New Year’s Eve Destinations
City Guide
STARRY STARRY NIGHT
UP CLOSE AND PERSONAL
Receptive Operators
Destinations Magazine – November/December 2019 - Cover1
Destinations Magazine – November/December 2019 - Cover2
Destinations Magazine – November/December 2019 - 1
Destinations Magazine – November/December 2019 - 2
Destinations Magazine – November/December 2019 - 3
Destinations Magazine – November/December 2019 - 4
Destinations Magazine – November/December 2019 - 5
Destinations Magazine – November/December 2019 - 6
Destinations Magazine – November/December 2019 - 13 Architectural Gems
Destinations Magazine – November/December 2019 - Living Life to the Fullest
Destinations Magazine – November/December 2019 - 9
Destinations Magazine – November/December 2019 - Going Green
Destinations Magazine – November/December 2019 - 11
Destinations Magazine – November/December 2019 - Marketing 101
Destinations Magazine – November/December 2019 - Custom Fit
Destinations Magazine – November/December 2019 - How to Have a Successful Marketplace
Destinations Magazine – November/December 2019 - 15
Destinations Magazine – November/December 2019 - ABA Gives Back
Destinations Magazine – November/December 2019 - 17
Destinations Magazine – November/December 2019 - 2020 Marketplace Offers Top-Notch Education
Destinations Magazine – November/December 2019 - 19
Destinations Magazine – November/December 2019 - 20
Destinations Magazine – November/December 2019 - 21
Destinations Magazine – November/December 2019 - The Drive to New Technology
Destinations Magazine – November/December 2019 - 23
Destinations Magazine – November/December 2019 - 24
Destinations Magazine – November/December 2019 - 25
Destinations Magazine – November/December 2019 - Tour Stop: New Year’s Eve Destinations
Destinations Magazine – November/December 2019 - 27
Destinations Magazine – November/December 2019 - 28
Destinations Magazine – November/December 2019 - 29
Destinations Magazine – November/December 2019 - City Guide
Destinations Magazine – November/December 2019 - 31
Destinations Magazine – November/December 2019 - 32
Destinations Magazine – November/December 2019 - 33
Destinations Magazine – November/December 2019 - 34
Destinations Magazine – November/December 2019 - 35
Destinations Magazine – November/December 2019 - 36
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Destinations Magazine – November/December 2019 - 52
Destinations Magazine – November/December 2019 - 53
Destinations Magazine – November/December 2019 - 54
Destinations Magazine – November/December 2019 - 55
Destinations Magazine – November/December 2019 - STARRY STARRY NIGHT
Destinations Magazine – November/December 2019 - 57
Destinations Magazine – November/December 2019 - 58
Destinations Magazine – November/December 2019 - 59
Destinations Magazine – November/December 2019 - 60
Destinations Magazine – November/December 2019 - 61
Destinations Magazine – November/December 2019 - 62
Destinations Magazine – November/December 2019 - 63
Destinations Magazine – November/December 2019 - 64
Destinations Magazine – November/December 2019 - UP CLOSE AND PERSONAL
Destinations Magazine – November/December 2019 - 66
Destinations Magazine – November/December 2019 - 67
Destinations Magazine – November/December 2019 - 68
Destinations Magazine – November/December 2019 - Receptive Operators
Destinations Magazine – November/December 2019 - 70
Destinations Magazine – November/December 2019 - 71
Destinations Magazine – November/December 2019 - 72
Destinations Magazine – November/December 2019 - 73
Destinations Magazine – November/December 2019 - 74
Destinations Magazine – November/December 2019 - 75
Destinations Magazine – November/December 2019 - 76
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Destinations Magazine – November/December 2019 - 80
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Destinations Magazine – November/December 2019 - Cover4
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