Destinations Magazine – September/October 2020 - 18

When travel
abruptly stopped,
the team at
Destination
Sherbrooke in
Quebec didn't let
it stop them from
showcasing their
area through
virtual FAM tours.

What They Did-And Why

The Science Museum Oklahoma, a partner
of Oklahoma City's Convention and
Visitors Bureau (Visit OKC), packed its
site with science activities that can be performed using common household objects,
explaining how soap works, fusing plastic
grocery bags, and demonstrating shaving
cream marbling. Another Visit OKC
partner, Skeletons: Museum of Osteology,
posted educational videos and gave away
owl pellets via curbside pickup for kids to
examine. (Owls swallow their prey whole,
leaving lots of information in their pellets).
Anyone could download the OKC coloring book at Visit OKC, add their colorful
touches, and share it on social media.
"Oklahoma City's museums and
attractions have been very creative in
finding new opportunities to share their
experiences and content in a safe way,"
says Lindsay Vidrine, vice president of
destination marketing. "It's helped our
residents and visitors stay connected
18

DESTINATIONS

/SEPTEMBER-OCTOBER 2020

with these places during quarantine.
But it also creates a pent-up demand for
wanting to explore these places in person
when possible."
During the pandemic, jigsaw puzzles
became the rage for filling leisure time.
Puzzle companies couldn't keep up with
the demand and had to close their sites
until they could renew their supply. Visit
Albuquerque took advantage of that trend
and produced its own jigsaw puzzles.
"When we saw the incredible popularity
of these puzzles, our marketing team
decided to take it a few steps further,
creating dedicated blog posts to the puzzles
and reaching out to the community for
user-generated images for a second round
of puzzles," says Rachel Cromer Howard,
digital marketing manager for Visit
Albuquerque. "We saw great engagement
from our social media followers."
Using the online platform Jigsaw
Explorer, the puzzles were simple to make,
she adds.

COURTESY OF DESTINATION SHERBROOKE.

Digital jigsaw
puzzles allow
guests to virtually
explore Visit
Albuquerque's
historic
downtown, the
International
Balloon Fiesta,
Sandia Peak, and
more.


http://www.destinationsherbrooke.com

Destinations Magazine – September/October 2020

Table of Contents for the Digital Edition of Destinations Magazine – September/October 2020

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Destinations Magazine – September/October 2020 - Cover2
Destinations Magazine – September/October 2020 - 1
Destinations Magazine – September/October 2020 - 2
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Destinations Magazine – September/October 2020 - Insert 1
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Destinations Magazine – September/October 2020 - Cover3
Destinations Magazine – September/October 2020 - Cover4
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