Destinations Magazine – September/October 2020 - 19

The International
Spy Museum
in Washington,
D.C., saw visitors
from every state
and 60 countries
view their virtual
offerings during
the pandemic.

educational-but-fun activities, gadget labs,
Washington, D.C.'s International Spy
and live programs."
Museum entertained with online Happy
Theresa Nemetz, an enterprising
Hours that included cocktail recipes to
make and drink while watching its content. business owner, took her Milwaukee Food
& City Tours digital in April with a twist.
On Wednesdays, visitors infiltrated virtu"Quarantine Care Kits" and "Shelterally from their safehouses (homes) to play
in-Style Kits" delivered hyperlocal food
Spy Trivia, and Thursday programming
to Milwaukeeans to eat while savoring a
alternated between Curator's Corner and
virtual tour of the city.
Spy Chat. Guests
Then, she upped her
visited the museum's
"People want to
website for rendezsample the adventure, game and went nationwide with a "Bakery
vous information,
not just look at a
Bus in a Box" featuring
registered for free, and
brochure online."
sweets from ethnic bakgot the chance to hear
-JOE VENETO, CHIEF
eries and a "Chocolate
curators and other
EXPERIENCE OFFICER, VENETO
Self-Care Kit" recomexperts dish on the
COLLABORATORY
mended for any holiday
topic of the day.
or celebration.
"We're thrilled to
"Although we couldn't get out and lead
say we've had viewers in every state and
tours so participants could enjoy all our
in about 60 countries around the world,"
city has to offer, we wanted to bring a
says Aliza Bran, media relations manager
taste of what people experienced on our
for the International Spy Museum. "We
tours into their homes," says Nemetz,
also had a lot of positive response to our
whose endeavors were supported by Visit
student and youth content-lesson plans,

Milwaukee. Within three weeks of launching the care packages, Milwaukee Food &
City Tours had infused $60,000 back into
its business.

Putting a Price on Virtual Content
While many members found ways to pivot
their business and bring in income during
the pandemic, whether or not to put a price
on virtual content remains a dilemma.
Veneto suggests that attractions having
trouble deciding whether or not to charge
for an online adventure should do both.
"Some virtual content should be complimentary, while some content should
help support the organization financially,"
says Veneto. "George Washington's Mount
Vernon did a great job with this."
Situated on the banks of the Potomac
River in Fairfax County, Va., the estate of
George and Martha Washington used its
YouTube channel to roll out numerous
videos with narration and music for
anyone to watch without charge, Veneto
SEPTEMBER-OCTOBER 2020

\ DESTINATIONS 19



Destinations Magazine – September/October 2020

Table of Contents for the Digital Edition of Destinations Magazine – September/October 2020

Destinations Magazine – September/October 2020 - Cover1
Destinations Magazine – September/October 2020 - Cover2
Destinations Magazine – September/October 2020 - 1
Destinations Magazine – September/October 2020 - 2
Destinations Magazine – September/October 2020 - 3
Destinations Magazine – September/October 2020 - 4
Destinations Magazine – September/October 2020 - 5
Destinations Magazine – September/October 2020 - 6
Destinations Magazine – September/October 2020 - 7
Destinations Magazine – September/October 2020 - 8
Destinations Magazine – September/October 2020 - 9
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Destinations Magazine – September/October 2020 - 19
Destinations Magazine – September/October 2020 - 20
Destinations Magazine – September/October 2020 - 21
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Destinations Magazine – September/October 2020 - Insert 1
Destinations Magazine – September/October 2020 - Insert 2
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