Destinations Magazine – September/October 2020 - 21

Surf and Rescue Museum, a partner of the
to the Ball Game: Popular Music and the
Virginia Beach Convention and Visitors
National Pastime," daily playlists from
Bureau, posted a fun video on how swimmuseum staff, and more.
wear has changed through the decades.
The Strong National Museum of Play in
Imagine wearing pantaloons or a wool
Rochester, N.Y., created "Stories Behind
bathing suit to swim in the late 1800s and
the Stuff," revealing a new story on its
early 1900s.
Facebook page each week.
Located in historic
The Ontario Science
"We wanted to bring downtown Bristol,
Centre in Toronto
Va., the Birthplace
migrated to Twitter,
a taste of what
where guests could
people experienced of Country Music
Museum created
watch researcher-​
on our tours into
content-focused videos
programmer Rachel
their homes."
that educate, inform,
Ward-Maxwell talk
-THERESA NEMETZ, FOUNDER AND
and offer virtual tours
about how anyone
CHIEF EXPERIENCE OFFICER,
of the legendary
can become a "citMILWAUKEE FOOD & CITY TOURS
1927 Bristol Sessions
izen scientist" and
recordings. A section of its website is
gather cloud data for other scientists.
dedicated to a student activity center that
The center also gave visitors access to
includes word searches, coloring pages,
family-friendly educational films on
crafts, and games.
Facebook, accompanied by downloadAndrew Jackson's Hermitage in
able activity guides.
Nashville, Tenn., used its YouTube channel
In Union City, Tenn., Discovery Park
and Facebook page for virtual visits of the
of America revealed an "ArtiFACT of the
Day" on social media, providing the history historic grounds and mansion and "History
From Home" lessons about the life and
behind some of the museum's holdings.
legacy of the seventh president of the
On Wildlife Wednesdays, staff introduced
United States.
social media followers to various animals
from the Regional History Gallery and
marine life from the aquarium.
Visit Milwaukee
Destination Gettysburg took advanpartner
tage of an augmented reality app from
Milwaukee Food
& City Tours
QuantumERA to keep its history alive. The
launched virtual
app offers an immersive experience featurtour experiences,
Bakery Bus
ing actor Scott Eastwood (Clint Eastwood's
in a Box, and
son) narrating the Battle of Gettysburg.
Quarantine Care
Animation, 360-degree views of the area,
Kits to sustain
payroll and
virtual artifacts, and avatars of historic
support local
characters work on your desktop or on-site
small businesses.
in Gettysburg.
Imagination inspired the National
Aquarium in Baltimore to create four
new, downloadable Zoom backgrounds
so online meeting-goers didn't have to be
embarrassed by a messy room. Visitors can
choose from a giant octopus, a moray eel,
tropical fish, or a view of the town's Inner
Harbor. The aquarium also offered coloring pages, word searches, and instructions
for making a "socktopus."
For those of us anxiously awaiting the
reopening of our country's beaches, the

Virtual Tourism Is Here to Stay

As of this writing, the businesses mentioned in this article are in various stages
of reopening. Those who have fully opened
to guests see the value of continuing their
virtual tourism offerings. "Offer your guests
virtual experiences before and after their
in-real-life [IRL] visits," Veneto says.
Using virtual experiences, you can
motivate and entice potential customers
to do the real thing. Not many attractions,
cultural sites, and other tourist stops offer a
post-experience online, so if you offer one,
you'll be ahead of your competition.
Veneto urges attractions producing
virtual content to link themselves to their
local destination marketing organization-
many of which are convention and visitor
bureaus-for more leverage and to amplify
their message and audience reach.
"You need to continue with virtual programming," says Veneto. "People want to
look at virtual content as an inclusive part
of their experience. Besides, we may be
hunkering back down come winter."
Heather Larson is a writer based in
Tacoma, Wash.

SEPTEMBER-OCTOBER 2020

\ DESTINATIONS 21



Destinations Magazine – September/October 2020

Table of Contents for the Digital Edition of Destinations Magazine – September/October 2020

Destinations Magazine – September/October 2020 - Cover1
Destinations Magazine – September/October 2020 - Cover2
Destinations Magazine – September/October 2020 - 1
Destinations Magazine – September/October 2020 - 2
Destinations Magazine – September/October 2020 - 3
Destinations Magazine – September/October 2020 - 4
Destinations Magazine – September/October 2020 - 5
Destinations Magazine – September/October 2020 - 6
Destinations Magazine – September/October 2020 - 7
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