Advancing Philanthropy October 2020 - 21

Ethics

*	 To avoid the recognition becoming promotional,
it must be conducted such that it is not likely to
directly or indirectly influence or shape attitudes,
beliefs or behaviors about the donor.
*	 Alternatively, the recipient could recognize the
donation in a manner that does not reference
either the cannabis donor's brand element(s) or
the name of an entity licensed to produce, sell,
distribute or provide the cannabis, accessory or
service. Any reference to another entity would
have to reflect the actual sponsorship arrangement,
and the third party would have to be sufficiently
October 2020 / www.afpglobal.org	

separate from the regulated entity such that it
would not be "reasonably associated" with it-or
else it could be considered a "brand element" of that
regulated entity." (Miller Thomson Law Firm, "Key
Considerations When Accepting Donations and
Sponsorships from Cannabis Companies")
According to a 2019 study conducted by Bloom Non
Profit Consulting and National Public Relations, which
surveyed a regionally diverse set of Canadian charities,
the following recommendations surfaced:
*	 Evaluate medical and recreational separately
*	 Assess risk tolerance (reputation, usage at golf
tournaments, auction items, etc.)

Advancing Philanthropy	

21

© Photo: Davide Ragusa

*	 To avoid non-compliance with these restrictions, any
recognition of a donation must be non-promotional.


http://www.afpglobal.org

Advancing Philanthropy October 2020

Table of Contents for the Digital Edition of Advancing Philanthropy October 2020

Advancing Philanthropy October 2020 - Cover1
Advancing Philanthropy October 2020 - Cover2
Advancing Philanthropy October 2020 - 1
Advancing Philanthropy October 2020 - 2
Advancing Philanthropy October 2020 - 3
Advancing Philanthropy October 2020 - 4
Advancing Philanthropy October 2020 - 5
Advancing Philanthropy October 2020 - 6
Advancing Philanthropy October 2020 - 7
Advancing Philanthropy October 2020 - 8
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Advancing Philanthropy October 2020 - Cover3
Advancing Philanthropy October 2020 - Cover4
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