Advancing Philanthropy October 2020 - 34

Community and Diversity
educational session on orthodox Christianity, and it felt
like telling stories about the strange rituals of a newly
discovered isolated tribe in the Amazon. What if she did
not celebrate Christmas at all or if she were wearing
a hijab?
Working toward creating an inclusive workplace
requires a consistent and persistent approach, and
it takes years. However, we cannot undertake this
important work if we do not acknowledge the inherent
biases toward women, minorities and marginalized
communities. At a CASE conference a few years ago,
a speaker told the fascinating story of raising $500
million for a small liberal arts college where students
majored in poetry and medieval languages. The secret
to her success? Twice during the campaign, she replaced
30% of the school's board of directors with prominent
philanthropists. As major gift fundraisers, we know that
a good board can be a fundraising powerhouse. However,
if we overload and skew governance boards with those
who can afford the largest gifts, we will inevitably deprive
our boards of diversity and representation. It is also
important to call out the colonial routes of philanthropy,
which has been well-articulated by Edgar Villanueva. It
is a delicate balance we need to be keenly aware of as
we move forward. There will always be an opportunity
for prospective major gift donors to be on boards-
because many of them also have tremendous acumen or
leadership expertise to share-but we also need board
members with lived experiences who are representative
of the communities we aspire to improve. A more diverse
board will also address many other inherent challenges in
fundraising programming and hiring.
The benefits of a more diverse, inclusive, equitable and
accessible sector have been well-documented over the
years. For example, in Diversity and Inclusion in Healthcare
Advancement: Changing Behaviors and Outcomes, Aspen
Leadership Group authors Angelique S.C. Grant, Ph.D.,
and Ron J. Schiller note that diverse teams have more
understanding, experience and perspective upon which
to draw, allowing them to be more creative about
reaching more donors and engaging them more deeply.

RE-EVALUATE AND REFRESH
We'd be remiss if, in articulating fundraising challenges,
we didn't also synthesize a few effective methods to
counteract them. Here are some strategies to consider:
When it comes to fundraising practices, now is the
perfect time to re-evaluate their efficacy and go beyond
the total dollars raised benchmark. Questions we need
to ask include: Are we providing BIPOC and LGBTQ2S

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Advancing Philanthropy	

members compelling opportunities to engage with our
organizations? In fact, have we truly considered all the
equity-seeking groups that our organization proudly
purports to serve through its mission and programs?
Have we meaningfully engaged these constituents
throughout the organization-from hiring to program
development to governance? These questions are best
answered when fundraisers and boards are well-balanced
and represent members from a variety of communities.
To attract diverse nonprofit professionals, we need to
develop a talent pipeline and create an environment
where BIPOC and LGBTQ2S professionals can succeed
and are regularly promoted into leadership positions.
As with any other challenging issue, it starts with
recognizing that the problem exists. Senior leaders in the
nonprofit sector are currently facing many challenges.
Our world has been changed forever. Perhaps this is an
opportunity to embrace change for the better and reexamine every aspect of governance, fundraising practices,
and talent acquisition and development so we can create a
sector that truly represents the best of our society.

Tanya Rumble, CFRE, MFA-P™ is a
fundraising leader who has raised
millions for some of Canada's largest
charities, including Heart and Stroke
Foundation, the Canadian Cancer
Society, and currently McMaster
University. She is an active leadership
volunteer in the philanthropy and
nonprofit sector, including roles with the Canadian Association
of Gift Planners, FindHelp Information Services (operators of
211 Toronto), AFP ON, Greater Toronto Chapter and the AFP
Foundation for Philanthropy Canada. She is also a graduate of
the 2017 Association of Fundraising Professionals Inclusion
and Philanthropy Fellowship, and in 2010 she was part of
the DiverseCity Fellowship. She's been a Certified Fundraising
Executive (CFRE) since 2017, and in April, she completed her
Master Financial Advisor-Philanthropy (MFA-P™).
Mariya Yurukova, MBA, CFRE, is the
president and CEO of Charity Search
Group, a recruitment firm exclusively
dedicated to the nonprofit sector.
Mariya is an experienced fundraiser with
expertise in major gifts and deep roots in
higher education fundraising. She enjoys
connecting talented fundraisers with
great organizations and works with boards and hiring committees
to find the right fit for their leadership positions.
October 2020 / www.afpglobal.org


https://www.afpglobal.org/why-diversity-and-inclusion-are-critical-fundraising-success https://www.afpglobal.org/why-diversity-and-inclusion-are-critical-fundraising-success http://www.afpglobal.org

Advancing Philanthropy October 2020

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Advancing Philanthropy October 2020 - 1
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