Advancing Philanthropy October 2020 - 56

Fundraising Through Crisis

The Color of Money

By Lenita Dunlap and Shawn Wills, CFRE

I

n troubling times, such as the current global pandemic
and recent civil unrest, philanthropy requires a diverse
eye with regard to funding sources and brand messaging.
It is now more important than ever to consider the new
faces of philanthropy and the nonprofit sector. How are
you positioning your organization to flex and pivot in
difficult times? Here we explain and share insights based
on our work cultivating diverse donors and boards.
Pandemic and Protests. We are in the middle of one
of the most devastating economic, health and safety

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crises of our lifetime. As Black women with more than 40
years of combined experience navigating the nonprofit
sector, we've had our share of challenges and frustrations
leading in predominantly white spaces. Yet, we have
had successful careers in fundraising and met audacious
fundraising goals by using innovative campaigns and
strategies. Not only have we learned and adhered to best
practices in raising much-needed resources for various
organizations, but we have also committed to following
the three P's: Pivot, Prioritize, People.

October 2020 / www.afpglobal.org


http://www.afpglobal.org

Advancing Philanthropy October 2020

Table of Contents for the Digital Edition of Advancing Philanthropy October 2020

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https://www.nxtbook.com/ygsreprints/AFP/advancing-philanthropy-april-2021
https://www.nxtbook.com/ygsreprints/AFP/AFP_Jan2021
https://www.nxtbook.com/ygsreprints/AFP/AFP_Oct2020
https://www.nxtbook.com/ygsreprints/AFP/AP_July2020
https://www.nxtbook.com/ygsreprints/AFP/p26198_afp_2012techknowbrochure
https://www.nxtbook.com/ygsreprints/AFP/g24762afp_con2012
https://www.nxtbook.com/ygsreprints/AFP/g24195afp_12confbroc
https://www.nxtbook.com/ygsreprints/AFP/g18184_afp_chicago2011
https://www.nxtbookmedia.com