Direction January/February 2018 - 10

INDUSTRY NEWS
Photo courtesy of Updater

+ ACQUISITIONS ........................................ 10
+ IN MEMORIAM ........................................ 11

From left: Brian Ferguson, co-president of MoveHQ; David Greenberg, founder and CEO of Updater; and Joe Bippen,
co-president of MoveHQ.

ACQUISITIONS

JANUARY | FEBRUARY 2018

Updater Acquires Software Companies

Direction

10

Updater has acquired leading software
companies IGC Software Ltd. and
Asset Controls Inc. (ACI), two of the
most widely used software products
for the moving and storage industry.
IGC and ACI have been rebranded as
MoveHQ, a subsidiary of Updater.
Brian Ferguson and Joe Bippen,
founders of Columbus, Ohio-based
IGC and St. Louis-based ACI, respectively, will serve as co-presidents of
MoveHQ. David Greenberg remains
CEO of Updater.
"Over the past 20 years, IGC
and ACI have developed the most
widely used applications for back-end
software for moving and storage companies," Bippen said. "Meanwhile,
Updater is the premier front-end software provider for consumers. At the
end of the day, you're going to have
a package solution that will run your
entire moving company and give you
all the tools you need to successfully
communicate with consumers."
"We're going to continue to take
care of our customers with the exact
same team we currently have,"
Ferguson added. "Everything that our

customers expect and receive today
will continue as usual."
The acquisition aims to strengthen
Updater's current solutions by offering
the industry's first fully digital moving
experience-quite a feat for an industry that is notoriously paper-intensive.
Consumers will be able to easily
compare verified movers using quoting
tools and book their chosen company.
"This allows us to work collectively
with a goal of delivering the best
experience for the consumer and the
best experience for the moving and
storage companies," Ferguson said.
MoveHQ enables moving companies
to operate entirely from the web-
no paper and pencil needed. This
includes marketing solutions that reach
prospective customers and improve
engagement with booked customers.
"Consumers are now expecting
paperless, they're expecting web-based,
they're expecting apps," Bippen said.
"They do not want a written receipt for
any of their services, and millennials
especially don't want to see any paper.
What we do is completely paperless
throughout the entire process." n



Table of Contents for the Digital Edition of Direction January/February 2018

FROM THE PRESIDENT
INDUSTRY NEWS
WHAT’S NEW AT AMSA
AMSA PARTNER PROFILES
Generations on the Move
Forecasting the Future
WASHINGTON WATCH
FAST FACTS
ADVERTISERS’ INDEX
Direction January/February 2018 - A
Direction January/February 2018 - B
Direction January/February 2018 - Cover1
Direction January/February 2018 - Cover2
Direction January/February 2018 - 1
Direction January/February 2018 - 2
Direction January/February 2018 - 3
Direction January/February 2018 - 4
Direction January/February 2018 - 5
Direction January/February 2018 - 6
Direction January/February 2018 - 7
Direction January/February 2018 - FROM THE PRESIDENT
Direction January/February 2018 - 9
Direction January/February 2018 - INDUSTRY NEWS
Direction January/February 2018 - 11
Direction January/February 2018 - WHAT’S NEW AT AMSA
Direction January/February 2018 - 13
Direction January/February 2018 - 14
Direction January/February 2018 - 15
Direction January/February 2018 - AMSA PARTNER PROFILES
Direction January/February 2018 - 17
Direction January/February 2018 - 18
Direction January/February 2018 - 19
Direction January/February 2018 - 20
Direction January/February 2018 - 21
Direction January/February 2018 - Generations on the Move
Direction January/February 2018 - 23
Direction January/February 2018 - 24
Direction January/February 2018 - 25
Direction January/February 2018 - 26
Direction January/February 2018 - 27
Direction January/February 2018 - 28
Direction January/February 2018 - 29
Direction January/February 2018 - 30
Direction January/February 2018 - 31
Direction January/February 2018 - Forecasting the Future
Direction January/February 2018 - 33
Direction January/February 2018 - 34
Direction January/February 2018 - 35
Direction January/February 2018 - 36
Direction January/February 2018 - 37
Direction January/February 2018 - WASHINGTON WATCH
Direction January/February 2018 - 39
Direction January/February 2018 - 40
Direction January/February 2018 - 41
Direction January/February 2018 - 42
Direction January/February 2018 - 43
Direction January/February 2018 - 44
Direction January/February 2018 - 45
Direction January/February 2018 - 46
Direction January/February 2018 - 47
Direction January/February 2018 - ADVERTISERS’ INDEX
Direction January/February 2018 - Cover3
Direction January/February 2018 - Cover4
Direction January/February 2018 - C
Direction January/February 2018 - D
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaug2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julaug2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novemberdecember2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septemberoctober2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaugust2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjune2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaugust2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjune2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2016
https://www.nxtbook.com/ygsreprints/AMMOV/G68068_direction_novdec2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julaug2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2016
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2015
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2016
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2015
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2015
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_sepoct2015
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2015
https://www.nxtbook.com/ygsreprints/AMMOV/g51838_ammov_julyaug2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue4_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g50117_ammov_mayjune2015
https://www.nxtbook.com/ygsreprints/AMMOV/g49142_ammov_marapr2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue3_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g47631_ammov_janfeb15
https://www.nxtbook.com/ygsreprints/AMMOV/amsa_sourcebook_2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue2_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g45738_ammov_novdec2014
https://www.nxtbook.com/ygsreprints/AMMOV/g44436_ammov_sepoct2014
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue1_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g42909ammov_julaug14
https://www.nxtbook.com/ygsreprints/AMMOV/g41053_ammov_mayjun2014
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V4
https://www.nxtbook.com/ygsreprints/AMMOV/g39757_ammov_marapr2014
https://www.nxtbook.com/ygsreprints/AMMOV/g39097_ammov_janfeb2014
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V3
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V2
https://www.nxtbook.com/ygsreprints/AMMOV/g38015_ammov_direction_novdec2013
https://www.nxtbook.com/ygsreprints/AMMOV/P36576_AMMOV_IT_2013
https://www.nxtbook.com/ygsreprints/AMMOV/g36367_ammov_direction_sepoct2013
https://www.nxtbook.com/ygsreprints/AMMOV/g35144_ammov_direction_julaug2013
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2012V4_FP2
https://www.nxtbook.com/ygsreprints/AMMOV/g34598_ammov_direction_mayjun2013
https://www.nxtbook.com/ygsreprints/AMMOV/g33091_ammov_marapr2013
https://www.nxtbook.com/ygsreprints/AMMOV/g31497_ammov_janfeb2013
https://www.nxtbook.com/ygsreprints/AMMOV/g25957_ammov_direction_mayjun2012
https://www.nxtbookmedia.com