Direction January/February 2018 - 23

ON THE
A healthy housing market means moves are on
the rise. Learn how to cater to the nuances of each
generation in order to earn their business.

Report" takes a hard look at this
question, noting trends in the ages of
people who are buying-and moving.
The market is being driven by
people ages 27 to 51-a combination of older millennials and
younger Generation Xers. You
might think there's nothing surprising about that. After all, isn't that
the age when most people have been
likely to move?
But if you think that-and you
dismiss the real differences between
this group of buyers and those who
are older-you could be overlooking
significant opportunities to take
advantage of growing and changing
markets, said Rue Lamb, manager of
ProMover and compliance for AMSA.
Lamb, 33, who is an older millennial, said he recently hired a mover
for the first time to move him and
his family into their first home. The
experience was eye-opening.

23
Direction

T

he housing market is getting
healthier and more diverse. That
means moving companies must
prepare for an uptick in business.
Since the Great Recession, the
housing market has steadily improved,
with sales of previously lived-in
homes reaching 5.45 million in 2016,
the highest number in a decade,
according to the National Association
of Realtors (NAR).
"In general, we do see a strong
correlation with the housing market
for obvious reasons," said AMSA
President and CEO Scott Michael. "If
someone can't sell their house, they
probably can't move. If someone can't
find a house to buy, they probably
can't move. And renters typically are
less likely to hire a full-service professional mover than a homeowner.
Fewer possessions and less wealth."
Who's buying? NAR's "2017 Home
Buyer and Seller Generational Trends

JANUARY | FEBRUARY 2018

By Jennie L. Phipps



Table of Contents for the Digital Edition of Direction January/February 2018

FROM THE PRESIDENT
INDUSTRY NEWS
WHAT’S NEW AT AMSA
AMSA PARTNER PROFILES
Generations on the Move
Forecasting the Future
WASHINGTON WATCH
FAST FACTS
ADVERTISERS’ INDEX
Direction January/February 2018 - A
Direction January/February 2018 - B
Direction January/February 2018 - Cover1
Direction January/February 2018 - Cover2
Direction January/February 2018 - 1
Direction January/February 2018 - 2
Direction January/February 2018 - 3
Direction January/February 2018 - 4
Direction January/February 2018 - 5
Direction January/February 2018 - 6
Direction January/February 2018 - 7
Direction January/February 2018 - FROM THE PRESIDENT
Direction January/February 2018 - 9
Direction January/February 2018 - INDUSTRY NEWS
Direction January/February 2018 - 11
Direction January/February 2018 - WHAT’S NEW AT AMSA
Direction January/February 2018 - 13
Direction January/February 2018 - 14
Direction January/February 2018 - 15
Direction January/February 2018 - AMSA PARTNER PROFILES
Direction January/February 2018 - 17
Direction January/February 2018 - 18
Direction January/February 2018 - 19
Direction January/February 2018 - 20
Direction January/February 2018 - 21
Direction January/February 2018 - Generations on the Move
Direction January/February 2018 - 23
Direction January/February 2018 - 24
Direction January/February 2018 - 25
Direction January/February 2018 - 26
Direction January/February 2018 - 27
Direction January/February 2018 - 28
Direction January/February 2018 - 29
Direction January/February 2018 - 30
Direction January/February 2018 - 31
Direction January/February 2018 - Forecasting the Future
Direction January/February 2018 - 33
Direction January/February 2018 - 34
Direction January/February 2018 - 35
Direction January/February 2018 - 36
Direction January/February 2018 - 37
Direction January/February 2018 - WASHINGTON WATCH
Direction January/February 2018 - 39
Direction January/February 2018 - 40
Direction January/February 2018 - 41
Direction January/February 2018 - 42
Direction January/February 2018 - 43
Direction January/February 2018 - 44
Direction January/February 2018 - 45
Direction January/February 2018 - 46
Direction January/February 2018 - 47
Direction January/February 2018 - ADVERTISERS’ INDEX
Direction January/February 2018 - Cover3
Direction January/February 2018 - Cover4
Direction January/February 2018 - C
Direction January/February 2018 - D
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaug2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2020
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julaug2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2019
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2019
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novemberdecember2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septemberoctober2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaugust2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjune2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2018
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2018
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_septoct2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julyaugust2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjune2017
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2017
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2016
https://www.nxtbook.com/ygsreprints/AMMOV/G68068_direction_novdec2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_julaug2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_mayjun2016
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue4_2015
https://www.nxtbook.com/ygsreprints/AMMOV/direction_marapr2016
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue3_2015
https://www.nxtbook.com/ygsreprints/AMMOV/direction_janfeb2016
https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2015
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue2_2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_sepoct2015
https://www.nxtbook.com/ygsreprints/AMMOV/it_issue1_2015
https://www.nxtbook.com/ygsreprints/AMMOV/g51838_ammov_julyaug2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue4_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g50117_ammov_mayjune2015
https://www.nxtbook.com/ygsreprints/AMMOV/g49142_ammov_marapr2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue3_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g47631_ammov_janfeb15
https://www.nxtbook.com/ygsreprints/AMMOV/amsa_sourcebook_2015
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue2_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g45738_ammov_novdec2014
https://www.nxtbook.com/ygsreprints/AMMOV/g44436_ammov_sepoct2014
https://www.nxtbook.com/ygsreprints/AMMOV/ammov_it_issue1_2014
https://www.nxtbook.com/ygsreprints/AMMOV/g42909ammov_julaug14
https://www.nxtbook.com/ygsreprints/AMMOV/g41053_ammov_mayjun2014
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V4
https://www.nxtbook.com/ygsreprints/AMMOV/g39757_ammov_marapr2014
https://www.nxtbook.com/ygsreprints/AMMOV/g39097_ammov_janfeb2014
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V3
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2013_V2
https://www.nxtbook.com/ygsreprints/AMMOV/g38015_ammov_direction_novdec2013
https://www.nxtbook.com/ygsreprints/AMMOV/P36576_AMMOV_IT_2013
https://www.nxtbook.com/ygsreprints/AMMOV/g36367_ammov_direction_sepoct2013
https://www.nxtbook.com/ygsreprints/AMMOV/g35144_ammov_direction_julaug2013
https://www.nxtbook.com/ygsreprints/AMMOV/AMMOV_IT_2012V4_FP2
https://www.nxtbook.com/ygsreprints/AMMOV/g34598_ammov_direction_mayjun2013
https://www.nxtbook.com/ygsreprints/AMMOV/g33091_ammov_marapr2013
https://www.nxtbook.com/ygsreprints/AMMOV/g31497_ammov_janfeb2013
https://www.nxtbook.com/ygsreprints/AMMOV/g25957_ammov_direction_mayjun2012
https://www.nxtbookmedia.com