Direction January/February 2018 - 26

will come at any time, seven days a
week," he added.
The move consultant uses this
conversation to provide a proposed
outline of the move. "Here is when we
will be arriving," Androff explained.
"This is how long we will take to load
the trucks. This is an estimate of the
time the drive will take, and here is
when we will be unloading."
This approach comforts the
nervous. "They can consult the move
plan themselves, or a son or daughter
can reassure them that we are on
schedule," he said. "It reduces their
stress levels."
It also helps for the movers to
emphasize that they are taking
particular care of the special pieces.
The conversation might go like
this, Androff explained: "I'm James
Turner. I am going to move you
today. We know that you have a

concern about your marble table.
We are going to wrap it while you
stand here and watch. We are using
a premium blanket, and we are
putting the table in the safest part of
the truck."
If you screw up you'd better be
prepared to fix it. Seniors talk and rely
heavily on each other's opinions. "You
have to take that liability waiver and
throw it out the window," he said. "If
it is broken, you have to fix it."
But there are rewards. Between
2005 and 2009-years when the
Michigan housing economy was
tanking ahead of the curve in other
places-ProfessionalMovers.com saw
its revenue increase 11 percent. Plus,
business in this segment continues
to grow annually, now reflecting 20
percent of total profit for the company. "We are focusing our efforts
on setting ourselves apart from other

movers in this segment of the industry," Androff said.
ProfessionalMovers.com is currently the preferred mover for 10
large senior communities in southeast
Michigan, which means these communities get preferential treatment.
Even in the busy summer season, if
the communities get a new resident,
ProfessionalMovers.com handles the
move-no matter if it is a blackout day
for other kinds of moves. The seniors
also receive a 5 percent discount.
Most importantly, Androff said, "we
make sure the new resident has a great
moving experience."
REACHING MILLENNIALS BY
NONTRADITIONAL MEANS
When Stephen Seligson went to work
as the director of residential sales and
marketing for Molloy Bros. Moving
& Storage, an agent for Mayflower

......................
Kentucky Trailer
138 Years In The Making

JANUARY | FEBRUARY 2018

Custom-Built Truck
Bodies

Direction

26

Tough. Safe. Dependable. That's what you
need in a truck body, and it's what we put
in every vehicle we've built since 1879.
No one builds a better truck body than
Kentucky Trailer. No one. Each is custom
made, and every one is
"Built KT Strong"
CONTACT US:
To order your
Custom-Built Truck Body.
"Built KT Strong"
k ytrailer.com

Contact:

888-598-7245


http://www.kytrailer.com

Table of Contents for the Digital Edition of Direction January/February 2018

FROM THE PRESIDENT
INDUSTRY NEWS
WHAT’S NEW AT AMSA
AMSA PARTNER PROFILES
Generations on the Move
Forecasting the Future
WASHINGTON WATCH
FAST FACTS
ADVERTISERS’ INDEX
Direction January/February 2018 - A
Direction January/February 2018 - B
Direction January/February 2018 - Cover1
Direction January/February 2018 - Cover2
Direction January/February 2018 - 1
Direction January/February 2018 - 2
Direction January/February 2018 - 3
Direction January/February 2018 - 4
Direction January/February 2018 - 5
Direction January/February 2018 - 6
Direction January/February 2018 - 7
Direction January/February 2018 - FROM THE PRESIDENT
Direction January/February 2018 - 9
Direction January/February 2018 - INDUSTRY NEWS
Direction January/February 2018 - 11
Direction January/February 2018 - WHAT’S NEW AT AMSA
Direction January/February 2018 - 13
Direction January/February 2018 - 14
Direction January/February 2018 - 15
Direction January/February 2018 - AMSA PARTNER PROFILES
Direction January/February 2018 - 17
Direction January/February 2018 - 18
Direction January/February 2018 - 19
Direction January/February 2018 - 20
Direction January/February 2018 - 21
Direction January/February 2018 - Generations on the Move
Direction January/February 2018 - 23
Direction January/February 2018 - 24
Direction January/February 2018 - 25
Direction January/February 2018 - 26
Direction January/February 2018 - 27
Direction January/February 2018 - 28
Direction January/February 2018 - 29
Direction January/February 2018 - 30
Direction January/February 2018 - 31
Direction January/February 2018 - Forecasting the Future
Direction January/February 2018 - 33
Direction January/February 2018 - 34
Direction January/February 2018 - 35
Direction January/February 2018 - 36
Direction January/February 2018 - 37
Direction January/February 2018 - WASHINGTON WATCH
Direction January/February 2018 - 39
Direction January/February 2018 - 40
Direction January/February 2018 - 41
Direction January/February 2018 - 42
Direction January/February 2018 - 43
Direction January/February 2018 - 44
Direction January/February 2018 - 45
Direction January/February 2018 - 46
Direction January/February 2018 - 47
Direction January/February 2018 - ADVERTISERS’ INDEX
Direction January/February 2018 - Cover3
Direction January/February 2018 - Cover4
Direction January/February 2018 - C
Direction January/February 2018 - D
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https://www.nxtbook.com/ygsreprints/AMMOV/direction_novdec2017
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