Direction January/February 2018 - 32

FORECASTING
THE FUTURE
A LOOK AT THE TRUCKING
INDUSTRY'S CRYSTAL
BALL FOR 2018

JANUARY | FEBRUARY 2018

By Rebecca M. Brewster

Direction

32

I

n today's world, immediacy rules.
Order something online in the
morning-have it delivered that
afternoon. Want to know about
your friend's vacation-look at their
Facebook page. Concerned about geopolitical interactions-check Twitter.
Knowing the here and now is
easy. Predicting the future more
reliably than tarot cards or a crystal
ball is a little more challenging. And
strategically planning for the future
requires an understanding of current
trends and what they mean for you
and your business.
One such indicator of current
trends and future issues for the
trucking industry is the American
Transportation Research Institute's

(ATRI) "Critical Issues in the
Trucking Industry 2017" report,
which is available free of charge at
www.truckingresearch.org. Launched
every August, ATRI's annual survey
asks trucking industry stakeholders-motor carriers and professional
drivers-to select their top issues of
concern and identify key strategies
for addressing each issue. The survey
results, released in October, provide a
good road map for what the industry
can expect in 2018.
DRIVER SHORTAGE
For the first time since 2006, the driver
shortage topped the list of industry
concerns. Improving economic growth
in the U.S. has many concerned that

the demand for truck drivers will
further outpace the supply of qualified
drivers. The latest estimate from the
American Trucking Associations has
the driver shortage climbing above
174,000 drivers by 2026 if current
trends continue.
Where will those new drivers come
from? It's clear that the industry has
to look beyond its current base of
middle-aged males. An ATRI analysis
of 2016 data from the U.S. Census
Bureau shows that nearly 57 percent of
our workforce is 45 and older, while
just 4.4 percent is age 20-24. That
percentage is down from ATRI's 2013
data analysis, which showed 4.9 percent of our workforce in that youngest
age bracket.



Table of Contents for the Digital Edition of Direction January/February 2018

FROM THE PRESIDENT
INDUSTRY NEWS
WHAT’S NEW AT AMSA
AMSA PARTNER PROFILES
Generations on the Move
Forecasting the Future
WASHINGTON WATCH
FAST FACTS
ADVERTISERS’ INDEX
Direction January/February 2018 - A
Direction January/February 2018 - B
Direction January/February 2018 - Cover1
Direction January/February 2018 - Cover2
Direction January/February 2018 - 1
Direction January/February 2018 - 2
Direction January/February 2018 - 3
Direction January/February 2018 - 4
Direction January/February 2018 - 5
Direction January/February 2018 - 6
Direction January/February 2018 - 7
Direction January/February 2018 - FROM THE PRESIDENT
Direction January/February 2018 - 9
Direction January/February 2018 - INDUSTRY NEWS
Direction January/February 2018 - 11
Direction January/February 2018 - WHAT’S NEW AT AMSA
Direction January/February 2018 - 13
Direction January/February 2018 - 14
Direction January/February 2018 - 15
Direction January/February 2018 - AMSA PARTNER PROFILES
Direction January/February 2018 - 17
Direction January/February 2018 - 18
Direction January/February 2018 - 19
Direction January/February 2018 - 20
Direction January/February 2018 - 21
Direction January/February 2018 - Generations on the Move
Direction January/February 2018 - 23
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Direction January/February 2018 - 26
Direction January/February 2018 - 27
Direction January/February 2018 - 28
Direction January/February 2018 - 29
Direction January/February 2018 - 30
Direction January/February 2018 - 31
Direction January/February 2018 - Forecasting the Future
Direction January/February 2018 - 33
Direction January/February 2018 - 34
Direction January/February 2018 - 35
Direction January/February 2018 - 36
Direction January/February 2018 - 37
Direction January/February 2018 - WASHINGTON WATCH
Direction January/February 2018 - 39
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Direction January/February 2018 - ADVERTISERS’ INDEX
Direction January/February 2018 - Cover3
Direction January/February 2018 - Cover4
Direction January/February 2018 - C
Direction January/February 2018 - D
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