Direction November/December 2017 - 44

Washington

WATCH

On the Hill

Amplifying Your
Voices on Capitol Hill
By Paul Milotte, AMSA Vice President of Government Relations

M

NOVEMBER | DECEMBER 2017

How do we effectively
communicate with
members of Congress
and not get lost in
the thousands of
other constituent
communications every
office receives?

Direction

44

ost members of Congress
don't enter public service
knowing a whole lot
about how the moving
and storage industry works. They
typically were once lawyers, educators, health care providers or business
people outside the moving industry.
That is why AMSA is so crucial:
Together, we amplify our voices on
Capitol Hill! The most powerful
lobbying efforts, though, include
frequent correspondence from voters
themselves, or "grass-roots" communication. First, my team and I prime
the pump. We meet with members and
their staffs regularly to educate them
on existing and emerging issues while
identifying achievable solutions to help
our businesses thrive. Then, we fire up
the grass-roots machine. That is where
you come in!
Lawmakers want to help people
they have met, frequently hear from
and respect. Our industry has the
advantage in terms of respect and
value to the community. We are
salt-of-the-earth business owners and
employees who built our operations
to help people through a stressful,
yet inevitable, life event. But how
do we effectively communicate
with Congress and not get lost in
the thousands of other constituent
communications every office receives?
Each communication must include
the three W's: (1) who we are; (2) why
Congress should care; and (3) how
they can help. To see this method in
action, look no further than Moving
Day on Capitol Hill.

This year's Moving Day on Capitol
Hill was a huge success. We received
a congressional update from congressmen. The AMSA staff arranged
hundreds of meetings between AMSA
members and their elected officials.
They learned who we are.
We provided each group with
customized briefing materials to show
how many jobs our business created
or maintained in each congressional
district. We showed why Congress
should care.
AMSA provided personalized
talking points identifying three current
legislative priorities: (1) securing
an hours-of-service exemption for
household goods drivers; (2) preserving
the moving expense deduction; and (3)
enacting a bill from Sen. Steve Daines
(R-Mont.) that protects shippers'
personally identifiable information
(PII). We specifically identified how
they can help.
Missed this year's event? Then we'll
see you next year! In the meantime,
we've developed a wide range of
tools to make communicating
with your elected officials easy and
effective year-round. Simply go to
AMSAadvocacy.org, log in or register,
and we'll bring Capitol Hill to you.
Send pre-drafted emails to your
personal member of Congress, or
invite your elected official to visit
your headquarters, all at the click of a
button. We provide you with effective
content and data, but we need your
voice to constantly remind Congress
who we are. AMSA will take care of
the rest! n


http://www.AMSAadvocacy.org

Table of Contents for the Digital Edition of Direction November/December 2017

FROM THE PRESIDENT
INDUSTRY NEWS
WHAT’S NEW AT AMSA
AMSA PARTNER PROFILES
Piloting Profits
Challenged by Change? We’ve Got This!
WASHINGTON WATCH
ADVERTISERS’ INDEX
FAST FACTS
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Direction November/December 2017 - FROM THE PRESIDENT
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Direction November/December 2017 - INDUSTRY NEWS
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Direction November/December 2017 - AMSA PARTNER PROFILES
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Direction November/December 2017 - Challenged by Change? We’ve Got This!
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Direction November/December 2017 - WASHINGTON WATCH
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Direction November/December 2017 - ADVERTISERS’ INDEX
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Direction November/December 2017 - FAST FACTS
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