Passenger Transport February 2020 Vol 78 No 4 - 8

2020 CEO Spotlight

SPECIAL ADVERTISING SECTION

Get a Move On
As CEO of transport solutions provider, Flowbird, Bertrand

Barthelemy has made it his mission to reduce the duration
of our commutes

I

magine a future where the
daily commute is not complete
drudgery, where time is no longer
lost down a dark train tunnel or on
the worn-in seats of a city bus. In
this stress-free picture that Bertrand
Barthelemy envisions, commuting
will no longer be just a means to an
end. Instead, it will become a vital
way of connecting communities.
"The Ticket Vending Machine
(TVM), the parking meter, the web
portal and even our mobile phones
are currently just tools we use to
sell tickets for transportation, but
imagine if these technologies know
who you are, where you are and what
you are doing; imagine technologies
that know your regular bus and where
you take it to," Bertrand says. "They
can then push your information that
is relevant to you at your specific
location and time."
He goes on to describe in more detail
the future he sees. "For example, you
can get a warning about your regular
bus being late and a suggestion to buy
a coffee from a local cafe near your
stop while waiting, followed by an
ad for that cafe. These technologies
can also inform you that there are
last minute tickets for a theatre show
happening near you in 10 minutes.
You may even be able to put an ad
on the TVM soliciting for an Italian
teacher in the vicinity, and find an
Italian grandmother willing to teach
you the language."

As CEO of transport solutions
provider, Flowbird, Bertrand is
better positioned than most to
make his particular dream a reality.
In 2018, Parkeon and Cale, world
leaders in transport ticketing and
parking solutions, joined forces to
create Flowbird. Bertrand, formerly

8 |

PASSENGER TRANSPORT

Group CEO of Parkeon, has
witnessed - and indeed, steered -
some major innovations in transport
solutions during his time in the fastgrowing industry.
As Bertrand explains, 10 years ago,
people were buying fares that were
stored on smart cards, which made
using the cards for multiple modes
of travel challenging and expensive
to implement. Since then, the
introduction of mobile payments,
account-based ticketing, open
payment systems and fare capping
have moved much of the payments
intelligence to the Cloud, making it
much easier to enable multi-modal
travel planning and payments.
"In fact, in the US, we are about
to launch a new feature in our
Flowbird app, where users will be
able to use the same account to both
purchase fares and pay for parking,
a useful feature since many transit
riders also use cars for some of their
travel," says Bertrand.
Bertrand believes that by following
the widespread adoption of accountbased ticketing and fare capping
policies, cities will come to embrace
cross-modality. In his definition,
this is when transport services that
are separately managed, seamlessly
link so that they function as one for
the end user.
This is, for now, merely a pipe dream.
Bertrand explains the obstacles:
"Today, cities are still organized in
silos. This means that the people
in charge of, say, public transport,
are not the same people who are
in charge of parking. Take Paris in
France and London in the UK - in
both of these cities, public transport
is organized at the regional level

while parking is organized at the city
level. The difficulty lies in aligning
decisions made between two or more
different departments."
But when cross-modality between
public transport and parking is
finally established, it can only
benefit commuters, particularly
when technology will allow them
to receive the best possible fare,
as happens in Perth, Australia, for
example. Perth is just one of the
many cities where tapping on and off
public transport systems has been
revolutionized, says Bertrand. "You
can visit a new city and not worry
about figuring out where to buy
bus or subway tickets - you simply
use your bank card for everything
without having to register."
If Bertrand has his way, traffic jams
and parking woes will become things
of the past. "Millions of new cars are

put on the roads every year and it's
estimated that the world population
will increase by one billion in the
next 15 years, which means cities
will get bigger," he says. "Flowbird
has 5,000 cities as clients around the
world and more than 100 million
users every week. We have a huge
knowledge base that we can leverage
to help cities make decisions about
their transport infrastructure."

Tomas Oliva

40 Twosome Dr., Moorestown,
NJ 08057 +1 609-304-6851
www.flowbird.group/transport


http://www.flowbird.group/transport

Passenger Transport February 2020 Vol 78 No 4

Table of Contents for the Digital Edition of Passenger Transport February 2020 Vol 78 No 4

Passenger Transport February 2020 Vol 78 No 4 - Cover1
Passenger Transport February 2020 Vol 78 No 4 - Cover2
Passenger Transport February 2020 Vol 78 No 4 - 3
Passenger Transport February 2020 Vol 78 No 4 - 4
Passenger Transport February 2020 Vol 78 No 4 - 5
Passenger Transport February 2020 Vol 78 No 4 - 6
Passenger Transport February 2020 Vol 78 No 4 - 7
Passenger Transport February 2020 Vol 78 No 4 - 8
Passenger Transport February 2020 Vol 78 No 4 - 9
Passenger Transport February 2020 Vol 78 No 4 - 10
Passenger Transport February 2020 Vol 78 No 4 - Cover3
Passenger Transport February 2020 Vol 78 No 4 - Cover4
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