Passenger Transport March 2021 Vol 79 No 6 - 7


Reflections on Women's Roles in Our Industry
Chief Executive Officer
Transdev U.S.
Lombard, IL

Women's History
Month, I continue
to be impressed
by the prevalence
of strong female
leaders in our
industry. Not every
industry can point
to this type of repLaura Hendricks
resentation. More
work is yet to be
done, but our industry has made steady
progress in the number of women in
senior roles over the past few years.
I am honored to be in the esteemed
company of other female CEOs in the
public transit industry and excited
about several recent appointments.
Seeing these and other strong women
rise to their new positions inspires the
next group of women.
Here are five pieces of advice that

helped guide me on my journey:
1. L
 ead by serving others. I am
driven by the concept of servant
leadership. Some of the main principles include listening, empathy,
persuasion, commitment to the
growth of people, and building
an inclusive culture. It is vital to
empower our teams and ensure
they have what they need to be
successful in our shared mission.
I am dedicated to serving our
employees, clients and communities to make a difference in the
lives of others.
2. H
 ave a purpose: believe in what
you do. In order to successfully
lead other people, I think you
need to be driven by a sense of
purpose. This includes a sense
of personal purpose and, if you
are lucky, a shared organizational
purpose that you align with. Ask
anyone who works with me and
they will tell you that I always
speak about the power of " people

with a passion serving a greater
purpose. " I have been fortunate to
find a strong sense of purpose at
Transdev that I believe in and that
complements my own.
3. D
 on't sell yourself short. I had
many examples of strong female
leadership growing up-starting
with my mother. She helped shape
my internal drive and embedded
the belief that I can do anything.
She fostered this in me from a
young age. My mother counseled
me not to assume that perceived
barriers are permanent. Rather,
just keep pushing and driving
through the openings to break
through. Don't let the perceptions
of others determine who you
are and who you can be. This is
something that girls and women
need to hear often and learn to
4. B
 e your authentic self. Do your
best to be your true self. Have

confidence in who you are and
what you can bring to your work,
family, friend group and community. Don't hide your unique voice
and perspective in order to secure
others' approval. Seek to gain the
respect of your colleagues, yet
have the courage to express your
voice and share honest feedback.
5. K
 eep learning. Be intellectually
curious. Read, watch or listen to
what gives you inspiration. Learn
best practices from our industry
and others that could apply to
your context. I try hard to listen
to people with diverse viewpoints
and enjoy being challenged by
others who may see things differently. Staying connected and
attuned to many different perspectives at all levels of our organizations is a key leadership skill.
I hope these pieces of advice are
as helpful to you as they have been to

Every Woman Should
Own a Toolbox
Transit & Rail-Sr. Business Development
Northern California & ZEB Programs
San Francisco, CA
President of the Board
Latinos In Transit

and not just the
kind that contains
a hammer and
screwdriver. I am
talking about a
toolbox you can
reach into every
time you are confronted with career
Alva Carrasco
challenges and
opportunities. And
what are you stocking in this valuable
toolbox? Your professional network, of
course! Step back and ask yourself,
" Who is in my network? " If the only
people you come up with are your
best friend from college and your tia's
husband, you have a lot of work to do!
If you are planning a career in transportation, you need a diverse network
of professionals from every area that
transit touches.
So, let's work on that toolbox. It
should include the top person in the
organization and/or someone from the
executive team. Your network should
include colleagues from across all
departments. You should also make
a point of getting to know colleagues
from outside your organization to share
ideas and hopefully collaborate on local
and regional projects. Every person

you connect with, whether through a
project, workshop or conference, is
a person you should incorporate into
your network. Expand your network
even more by volunteering to be part
of a committee, workshop panelist or
moderator, or as an evaluator on a procurement panel or interview. By doing
so, you are more likely to know what's
going on not only in your organization,
but also in the overall industry. You'll be
in a good position to share resources
and best practices and will also gain
access to people and resources that
may play a part in your career development. You should always be in
bridge-building mode because in transportation, everyone you work with has
the potential of becoming your future
boss and/or an evaluator at a future job
Part of your arsenal in your career
development must include a mentor.
Select a mentor with more experience
than yourself and someone who is considered a leader in what she or he does.
Don't be shy about asking someone
you admire professionally to be your
mentor. You will both learn and grow
from it professionally.
Considered a transportation veteran
now, I like to share what I have learned
throughout my career with emerging
leaders, especially women. In this toolbox, there will inadvertently be some
loose nuts and bolts, and those should
be treated as opportunities. After all,
women are the most resilient creatures
on the planet because we have the
inner strength to overcome anything
and bounce back stronger.

A century of experience.
A commitment to positive change.
A brighter future for our clients.

MARCH 26, 2021 |



Passenger Transport March 2021 Vol 79 No 6

Table of Contents for the Digital Edition of Passenger Transport March 2021 Vol 79 No 6

Passenger Transport March 2021 Vol 79 No 6 - 1
Passenger Transport March 2021 Vol 79 No 6 - 2
Passenger Transport March 2021 Vol 79 No 6 - 3
Passenger Transport March 2021 Vol 79 No 6 - 4
Passenger Transport March 2021 Vol 79 No 6 - 5
Passenger Transport March 2021 Vol 79 No 6 - 6
Passenger Transport March 2021 Vol 79 No 6 - 7
Passenger Transport March 2021 Vol 79 No 6 - 8
Passenger Transport March 2021 Vol 79 No 6 - 9
Passenger Transport March 2021 Vol 79 No 6 - 10
Passenger Transport March 2021 Vol 79 No 6 - 11
Passenger Transport March 2021 Vol 79 No 6 - 12
Passenger Transport March 2021 Vol 79 No 6 - 13